Reddit reviews Advertising: Concept and Copy (Third Edition)
We found 3 Reddit comments about Advertising: Concept and Copy (Third Edition). Here are the top ones, ranked by their Reddit score.
Used Book in Good Condition
We found 3 Reddit comments about Advertising: Concept and Copy (Third Edition). Here are the top ones, ranked by their Reddit score.
Good question. Tbh marketing is fairly easy to understand at a conceptual level. Most people I have met in the industry that are good at marketing are able to understand customers and find insights within data, but most of those things are learned.
I would recommend (in order of affordability):
Hey Whipple Squeeze This
Ogilvy on Advertising
Advertising Concept and Copy
Each is more complex than the last so Whipple would be a cheap and easy start to understand marketing concepts. Hope this helps.
I realize you didn't go to advertising school and probably didn't put together a portfolio, nor are you at a big name agency, so I figured I'll throw in a few reading suggestions to fire up your brain and help you build upon your base of knowledge so you can speak with greater authority on the subject.
Hey Whipple (http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=sr_1_1?ie=UTF8&qid=1369356964&sr=8-1&keywords=hey+whipple)
Advertising: Concept and Copy (http://www.amazon.com/Advertising-Concept-Third-George-Felton/dp/0393733866/ref=sr_1_3?s=books&ie=UTF8&qid=1369357028&sr=1-3&keywords=the+advertising+concept+book)
Advertising Concept Book (http://www.amazon.com/Advertising-Concept-Book-Second-Barry/dp/0500290318/ref=sr_1_1?s=books&ie=UTF8&qid=1369357028&sr=1-1&keywords=the+advertising+concept+book)
The Copy Book - This book is one of my favourites because it just deals with writing and it's big and glossy and wordy. (http://www.amazon.com/D-AD-The-Copy-Book/dp/3836528320/ref=pd_sim_b_11)
Also just look through annuals and always keep good writing and good ideas at the front of your mind. The
Read Me
Advertising Concept & Copy
"An inconvenient truth for copywriters. How to write headlines and why your career depends on it", you can find it free to read online in a few different places, but I have a PDF version on my google drive, here's the link