Reddit reviews An Introduction to Behavioural Ecology

There is a "cultural" aspects, but it is not much different from nature where learned behaviour and copying is not so uncommon.

An small and easy example is mate choice copying which can be shown with an simple experiments with guppy fish. Female copy other females choice in mates.

We like other animals learn by observing others, which why it is sometimes common to see a group of people sharing a type or a child having a similar taste as their parent. Also a reason for things like Hollywood and reality TV trends about beauty spreads.

This is just a small example and a good way to getting started could be with an introduction to behavioural ecology

I had an older edition And it might be possible to find an older edition some where with some good googling instead of getting an expensive new one.

It depends on the area you're interested in specifically. If you liked Dawkins you might like some of his more recent stuff, like The Ancestor's Tale, most of which is still pretty relevant. For genetics Steve Jones is good, Steven Pinker is good for more human-based/psychological stuff. Gould gets touted here a lot - his stuff is quite outdated now, but he does write well.

If you want something more challenging but still readable by the general public, principles of social evolution is an undergraduate-level textbook on social evolution, which in my opinion gives the best overview of recent developments in the kinds of ideas Dawkins talks about in The Selfish Gene (don't pay £80 for it, though). An introduction to behavioural ecology is also up-to-date, exceptionally well-written, and one of the most popular textbooks in evolution/ecology/animal behaviour.