Reddit reviews COMFORT LIP SHIELD/MOUTH GUARD - FOR BRACES - ORTHODONTIC - DENTAL

https://www.amazon.com/COMFORT-LIP-SHIELD-MOUTH-GUARD/dp/B00H2S7TC0

Used these when I played trumpet with braces, might be useful for you? More discrete than a full mouth guard.

Here you go

Here's the (temporary?) final update to my product/brand/listing's practically total destruction:

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Amazon temporarily disabled my listing, but after about 20 calls/emails I was able to get it reinstated so I am not completely dead but I am very close to losing it all. The bad review attack is over(?) suddenly after my rating dipped below their ratings.

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Based on a discussion with the "extortionist", I have 100% reason to believe that parties tied to this product are behind the attack: https://www.amazon.com/COMFORT-LIP-SHIELD-MOUTH-GUARD/dp/B00H2S7TC0

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The attack wasn't necessarily done for me to lose the listing or help them recover sales as much as it was to "bring me down to their level" of mediocre product ranking/rating so that they could keep coasting with their higher prices and cheaper product.

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I will not mince words, this is a cheaply made, overpriced Chinese product in the top 10-15 seller in our category and over 300 reviews. They are the "big fish" of the category I sell in. It makes NO SENSE for them to buy positive review and try to make up for over 120 bad reviews for this product. After all, it's the only "affordable option" in the game so people take it or leave it. However, buying 15+ fake reviews to kill a better product that was eating their market is a lot easier than making a new/better product and improving their customer satisfaction... or worse... lowering their prices! The only thing they do is buy reviews to keep their product from being de-listed! Apparently, when you get a ton of bad reviews calling your product bad and killing your average rating to under 3 stars, amazon considers de-listing the item! I learned that recently!

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I was able to see at least 10 fake verified positive reviews on their side, but here's a few pics of a really obvious one: https://imgur.com/a/fh5tWVC - Interesting how her profile photo has a beautiful smile (with no braces), but her review taken like 3 months ago shows what looks like some of the worst teeth I've ever seen. You don't need a special degree to know that it's going to take a hell of a lot longer to correct those teeth than 3/4 months. Verified and fake.

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On a funny note, I also found a customer who reviewed both our products poorly (good old "money lips" Suzan who put my product on upside down!). She was the only reviewer of late that I suspected to be real. Poor lady can't get no relief. Maybe next time she should ask for help?

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Over the past few months, I built my sales to a level that surpassed/killed their rankings and ate their sales (by approx 60% from my research). The following month after I took "amazon's choice" for the keyword we both use, and started outpacing them considerably in sale, a wave of negative reviews occurred that only recently stopped almost exactly after my product's rating fell below theirs.

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Here is a chart showing their sales rank over the past few months: https://imgur.com/a/XSTrB0K

Each spike coincided with my product getting random 1 star reviews. First spike mid January, around the time I reached my best sales rank for the year. I quickly sold out of the first batch I sent in, then send in another shipment, finally selling out of my total inventory early February, this coincides with a "Dead area" of no new reviews until march. The final "jump" in march coincides with the main attack on my listing. Also saw that someone is "helpful"ing all the bad reviews. No manipulation here, move along!

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From mid january until today, I sold approximately 1000 units and got 28 separate reviews back to back, of which 24 of them were net negative. Luckily, 3 of them were on my seller page and removed, 1 was the chinese fake that got caught and removed from my product listing. It only took 1/3 of the units I sold in total since October 2018 to somehow generate 66% of my total reviews, all things being exactly the same since I started selling this item.

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Let's break this down:

I had received 14 reviews (good and bad) in total from over 2,000 units sold, which is a .7% review ratio to sold units over an entire year.

Magically, in the past 2.5 months, my review ratio average has jumped to 2.8%, which is a 4-fold (400%) increase.

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So let break them down and see which side is being manipulated, maybe we can find something amazon can't!

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Positive reviews: 4 out of the 28 new reviews (5 positives were not counted as they were in my seller area instead of product. yay). This is a positive review ratio of .4% to .9% (if we include people who mistakenly reviewed products in my seller page). Almost zero change from last year's review ratio, all things considered.

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Negative reviews: I went from 3 bad reviews (.15% ratio) in all of 2018 with 2000 units sold, to approximately 24 total bad reviews (2.4% ratio) on 1000 units This is a 16 FOLD INCREASE IN NEGATIVE REVIEWS FOR THE SAME PRODUCT, PACKAGING, EVERYTHING. Who the hell sees a 1600% jump on anything out of nowhere and go "oh that's normal". Amazon does apparently.

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I did find another common theme in both our listings... and it's this seller: https://imgur.com/a/CqhVlo9
Not sure why, but after the end of the attack, this seller came in and tried to sell on my listing. Not sure if they are the party causing this issue, but it's suspicious how they just showed up... until I saw this: https://www.amazon.com/Bestseller-Orthodontic-Braces-LipGuard-Protector/dp/B0734BCYXQ

Boy, this looks familiar. Apparently they have a very similar product of mine that they've been selling all along for 2x the price! Looks like their sales on this product were getting killed by my whole "same item for 1/2 the cost" thing. Oops!

Just look at these charts: https://imgur.com/a/2HsjQLI They must be so glad that my product just happened to get attacked by 200% higher reviews than my 8 month average for so their product could start selling again... hmm.

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I dunno guys, I don't see any manipulation going on. Nothing to see here!

My son's good friend wore these or these for wrestling. I'm not sure which, but they worked great for preventing cuts. He wore them every practice and all through off-season competition. He swore by them.

HS in-season they required a full mouth guard. I would recommend SISU in that situation.