Reddit reviews Confronting Animal Exploitation: Grassroots Essays on Liberation and Veganism

A good start is this short article. Key paragraphs:

>Gramsci saw the capitalist state as being made up of two overlapping spheres, a ‘political society’ (which rules through force) and a ‘civil society’ (which rules through consent). This is a different meaning of civil society from the ‘associational’ view common today, which defines civil society as a ‘sector’ of voluntary organisations and NGOs. Gramsci saw civil society as the public sphere where trade unions and political parties gained concessions from the bourgeois state, and the sphere in which ideas and beliefs were shaped, where bourgeois ‘hegemony’ was reproduced in cultural life through the media, universities and religious institutions to ‘manufacture consent’ and legitimacy (Heywood 1994: 100-101).

>The political and practical implications of Gramsci’s ideas were far-reaching because he warned of the limited possibilities of direct revolutionary struggle for control of the means of production; this ‘war of attack’ could only succeed with a prior ‘war of position’ in the form of struggle over ideas and beliefs, to create a new hegemony (Gramsci 1971). This idea of a ‘counter-hegemonic’ struggle – advancing alternatives to dominant ideas of what is normal and legitimate – has had broad appeal in social and political movements. It has also contributed to the idea that ‘knowledge’ is a social construct that serves to legitimate social structures (Heywood 1994: 101).

Gramsci's ideas were devised with the exploitation of the worker in mind, but it works just as well when you substitute this for the exploitation of animals.

You can read Selections from the Prison Notebooks here

This is also an interesting book on the strategies of animal liberation and veganism which explores some of those ideas in a very practical way.