u/treysmith · 6 pointsr/Entrepreneur

No problem, glad you enjoyed it.

If you are interested in game design, read The Art of Game Design by Jesse Schnell. At least skim it. It's great and gets deep into the emotion and psychology of game design.

For business stuff, I got a lot of input from the classic E-Myth Revisited. I won't say it didn't get boring, but the actual point of it (systematize EVERYTHING) is a really important concept to learn. That changed the way I do things and now we have systems for everything in the company.

Read Crossing the Chasm when you start getting traction. It's a very important book that answered a lot of questions for me.

Right now I'm reading Behind the Cloud by Benioff, and man, this book is also great. I had no clue they used a lot of fairly controversial tactics to get press and traction. It's a good read.

u/DeeMa54 · 5 pointsr/RenewableEnergy

Answer: No.

"Tipping Point" is defined as 13-15% market penetration, as described in this video by Simon Sinek Start with Why

From the book Crossing the Chasm by Geoffrey Moore

Plug in electric cars are a tiny 0.1% of the one billion cars on the world's roads by the end of 2015. So we have a LONG way to go to reach the tipping point, don't you think?

u/[deleted] · 3 pointsr/management

u/mantrap2 · 3 pointsr/hwstartups

Honestly start-up 101: if you ARE NOT marketing to a niche, you are doing it 100% wrong! Read Crossing the Chasm for more info. Still relevant and true.

True about sales - no product ever sold itself and "build it and they will come" has never been a reality.

Selling a brand - well up to a point. Selling a brand without a product is worse than selling a product without brand. The best case: sell both!

u/booyahkasha · 3 pointsr/androiddev

Everything starts w/ making a good product

Marketing

Find a niche, go to where they go and target them with thoughtful cool posts like /u/koleraa and /u/ccrama said. Be real, responsive, and follow up
This works better for apps than games b/c you can engage ppl in problem solving your app, but I'm sure there are gamer communities
For a game you might need more of a "stunt", read Growth Hacker Marketing for ideas here

Don't have a "leaky bucket"
In normal words: make sure ppl who install your game have a good experience right away and come back. Set up analytics so you can track this. If you are failing, work on the game and don't market yet. You should watch all of these free Y Combinator online startup classes, but #6 is most relevant here.
Design the game to be viral
This is where you've got it easier than normal apps, games can be designed to share and engage other users. I recommend reading Hooked for ideas on how to build a habit forming app that ppl will want to share. NOTE: annoying tricks don't work and no one wants that.

Crossing the Chasm is less relevant to a game but an insightful classic on the old "how do I develop a market for a technology product".

All of these strategy require focused and consistent effort to have a chance. I'm in the same boat you are so hopefully we can make something happen :)

BTW I'd be happy to share my notes on all these books if ppl are interested.

u/advertiserama · 2 pointsr/marketing

I'm a big believer in learning from peers and from experimentation, rather than book learning - though I think this is something that's very subjective, so I certainly don't mean to dismiss "book learning" as a bad thing. What your clients consider successful, however, definitely isn't something you can learn from books, you need to learn it from them. Speak to your colleagues, make it clear that you want to improve your understanding of that side of the business, and slowly build up by looking at their reports and asking questions.

Books I've found interesting include Crossing the Chasm and The New Rules of Marketing and PR

I've only been to two conferences, after which I decided not to go to any more - at least marketing ones. I'll go to a conference to network (meaning tech. events rather than marketing events), but not to learn anything. Again, your mileage may vary.

u/surkei · 2 pointsr/siacoin

I think Sia and others decentralized-storage players are at the stage where whoever reach Critical-mass first with network-effect is going to win or take-majority-of-the-market-share. And people like bookchin can make that happen much faster at this critical stage of the Sia project (many people call it "crossing the chasm").

https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123

u/mikeyouse · 2 pointsr/Entrepreneur

The Lean Startup - Reis
Good to Great - Jim Collins
Crossing the Chasm - Moore

People react differently to books, but Crossing the Chasm was one of the best books I've ever encountered on business strategy.

u/Hideyoshi_Toyotomi · 2 pointsr/consulting

The Trusted Advisor is probably the best that I've read as far as general consulting is concerned. But, to be honest, any popular consulting book that you find is going to be 98% junk (fortunately, they're typically quick, if insipid and boring reads).

If you haven't read any strategy books, I'd start with Michael Porter's Competitive Strategy. There's such a love for Porter that even mentioning him in some circles earns you respect.

I might also recommend Crossing the Chasm, too. It's a book about innovation and market adoption which might not seem important if you're not doing startup strategy. However, whenever you're engaged in any effort to do anything (You're either providing a new product, new service, or making people change) you'll have to consider adoption down the road. This will help you segment your targeted audience and understand how and why they're responding the way they do.

u/t0mas88 · 1 pointr/Entrepreneur

If your business is technology related then please give your investor this book and make him read it: http://www.amazon.com/gp/aw/d/0060517123

Short term revenue is a bad metric if your aim is to grow a technology. On the other hand it's much better to argue about leaving some revenue on the table than about burn rates of a never-to-be-profitable company.

u/sixpointbrewery · 1 pointr/teslamotors

So many tailwinds for the company now (new urban superchargers, integration of powerwall & solar roof tiles, launch of model 3, etc.). Will we see entire blocks of Teslas parked on the street and in parking garages in the near future? I believe we are close to the tipping point identified in Crossing the Chasm!

u/CSMastermind · 1 pointr/learnprogramming

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u/anehzat · 1 pointr/startups

Thanks for sharing the link BirdHerder, you don't understand how much I appreciate you taking the time to write & share your opinion. I absolutely agree with you on the challenge of objective rating on such a subjective concept but we're hoping that society & group adoption would help establish the average norm as I'd imagine it would vary for each community.
Are you able to share with me some of those communities or applications that you feed would find a system like this beneficial? I've been reading the book crossing the chasm & the author keeps mentioning focus on market segments like you have mentioned but my background is biased towards in corruption in developing nations. I would love to know where you see such a system play a beneficial role...

u/cranq · 1 pointr/technology

I remember reading this one a long time ago. https://www.amazon.ca/Crossing-Chasm-Marketing-Disruptive-Mainstream/dp/0060517123

I am not sure how relevant it is today... Heck, it predates Windows NT.

u/NYC-ART · 1 pointr/Entrepreneur

Early adopters are . .. well, early adopters.

Read this: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123

or the cliff notes: https://en.wikipedia.org/wiki/Crossing_the_Chasm

Reddit reviews Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

15 Reddit comments about Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers:

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