Reddit reviews Everything but the Coffee: Learning about America from Starbucks
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The surprisingly interesting book Everything But the Coffee said that Starbucks' biggest home-run was their Frappuccino, combined with their ad campaign telling women they deserved one as a treat for themselves. So instead of "hey, please buy our sugary drink--you'll like it" their big insight was to tell women to buy it as an affirmation that they were worth it. Which I guess ties back to the old L'Oréal ad campaign as well.