Reddit reviews From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
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Used Book in Good Condition
For more detail, see "From Altoids to Zima:The Surprising Stories Behind 125 Famous Brand Names". It's a funny read, and the author could use some book sales support, having lost 70% of the family income this month when Newsday killed his wife's science column after 27 years (see end of post). So buy a book, already.