Reddit reviews Hooked: How to Build Habit-Forming Products
We found 23 Reddit comments about Hooked: How to Build Habit-Forming Products. Here are the top ones, ranked by their Reddit score.
Portfolio
> it's like they think i'm only on their site to earn rubies
They're nudging you for continuous interaction. The idea is to get you to make it a routine.
Relevant book recommendation:
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
For the uninitiated - 'Hooked - how to make habit forming products' is on pretty much every start-up's bookshelf in Silicone Valley.
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
This one? https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
I'll order it now, thanks!
>This article (in it's entirety) was taken from my blog.
So you'll attribute your article back to your website, but will make no mention of the fact you are using the Hooked model from the book Hooked by Nir Eyal and Ryan Hoover? No, putting their book under "recommended reading" after liberally borrowing their ideas and even their iconography doesn't count. Later, in the comments here you say this article was "inspired" by Hooked. No, it wasn't inspired by it, you jacked their ideas and are trying to pitch them as your own.
Now, obviously Hooked isn't the first book about building products from a behavioral approach, but you've taken their phrases, their images, and even their examples and attempted to pass them off as your own.
At least produce something original. It's fine to write an article about Hooked, about habits, and about building habit-forming products, but it isn't alright to borrow other people's work without attribution.
I'd highly recommend people read [Hooked (non-affiliate link)] (http://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/ref=sr_1_1?ie=UTF8&qid=1419945470&sr=8-1&keywords=hooked) and read more of Nir's work. [This] (http://www.slideshare.net/nireyal/hooked-model) slideshow is a pretty good starting place, as his blog
The problem is that it's the sort of unimaginative, lazy, addictive user retention bullshit someone would implement in a Facebook game after reading this and that's a bit worrying.
Every company tries to psychologically manipulate you -- from any advertising you see, to how aisles are arranged in a store, to the product selection, to the pricing.
You probably saw Jim Sterling's video on The Addictive Cost of Predatory Videogame Monetization which goes through all the psychological tricks video game makers use -- what he didn't tell you is the vast majority of them are just applications of common sales techniques or techniquies from other industries.
Or maybe you saw the original Tribeflame CEO video: https://www.youtube.com/watch?v=xNjI03CGkb4
"Hook, Habit, Hobby" for example is just the Hooked framework applied to video games.
Nah, it'd be like seeing my first ex... I could, but I don't wanna... it wouldn't be good for me and I'd feel dirty all over again. I mean... I feel pretty dumb that it was just like a week and change ago that I realized I saw the same triggers, emotions, fear of missing out, variable rewards, and other stuff that I read about (https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/ref=sr_1_1?ie=UTF8&qid=1526088583&sr=8-1&keywords=hooked+book&dpID=41yYbULBScL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch) and sometimes use in my own education products... I use some of it because I want people to come learn more, and I don't want them to ever lack the skills it takes to get a job... CIG uses it to make money... a lootbox by any other name is still just as shit, and I don't want to put myself in a position to be vulnerable to that again.
This is a great book on the topic for people interested.
Really popular in the startup scene, guess it's good to know what your up against. Or use it for good :)
The addiction part is by design. Read Nirl Eyal "Hooked: How to Build Habit-Forming Products" if you are interested how they and other Silicon Valley companies do it. Also lot of people who seem to have great life in fb/instagram/fad can be quite opposite in real life. Its not that hard to manufacture a certain look.
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/
We are all Beagles. We train our animals, they train us back. Same as we are trained on a daily basis to use those products/apps/services that work for our needs. If you make a product for a solution to a user problem, users will train themselves to use it.
This is a fantastic book. I have no connection with author or get paid for the link.
Hooked: How to Build Habit-Forming Products
https://www.amazon.com/dp/1591847788/ref=cm_sw_r_cp_api_i_-5AQDbRDQKEBE
The guide to how to do it:
Hooked: How to Build Habit-Forming Products https://www.amazon.com/dp/1591847788/ref=cm_sw_r_cp_api_i_10WrDbBQA46KY
The book about how it’s damaging us:
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked https://www.amazon.com/dp/B01HNJIK70/ref=cm_sw_r_cp_api_i_v1WrDbAC84ESN
not tied directly to touch panels, but i found the following books help my touch panels look less like an engineer designed them.
Design of everyday things
100 Things Every Designer Needs to Know About People
this one provided insight sticky design, and what makes some apps stand out, it a world of apps it dose hurt to see what is driving some mobile platform/ product development.
Hooked: How to Build Habit-Forming Products
infocomm published the dashboard for controls, but it is quiet dated, and as pointed out below its counter any kind of modern ui design principal.
Had this list together from a blog post I wrote a few months ago. Not sure what exactly you're looking for, but these are my favorite books and I'd recommend everybody read them all. There are other great books out there, but this is a pretty well rounded list that touches everything a company needs.
The Lean Startup https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
Business Model Generation https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
Hooked: How to Build Habit-Forming Products https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
Talking to Humans https://www.amazon.com/Talking-Humans-Success-understanding-customers-ebook/dp/B00NSUEUL4
Predictable Revenue https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213
To Sell is Human https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905
Rework https://www.amazon.com/Rework-Jason-Fried/dp/0307463745
Delivering Happiness https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220
Everything starts w/ making a good product
Marketing
Don't have a "leaky bucket"
In normal words: make sure ppl who install your game have a good experience right away and come back. Set up analytics so you can track this. If you are failing, work on the game and don't market yet. You should watch all of these free Y Combinator online startup classes, but #6 is most relevant here.
Design the game to be viral
This is where you've got it easier than normal apps, games can be designed to share and engage other users. I recommend reading Hooked for ideas on how to build a habit forming app that ppl will want to share. NOTE: annoying tricks don't work and no one wants that.
Crossing the Chasm is less relevant to a game but an insightful classic on the old "how do I develop a market for a technology product".
All of these strategy require focused and consistent effort to have a chance. I'm in the same boat you are so hopefully we can make something happen :)
BTW I'd be happy to share my notes on all these books if ppl are interested.
i have no doubt that they do.
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
Started Reading Compelling People: The Hidden Qualities That Make Us Influential
Just finished Hooked: How to Build Habit-Forming Products
It's because the devs read this and implemented it and are convinced that it is making a portion of their users engage more.
You know the old people who click the virus popups that say "UPDATE NOW"? Yeah, they're "engaged" with the website now and it's translating to revenue for the website.
Silicone Valley has a mental cancer.
part 2/2
Some resources:
There was a book that really changed my approach to creativity called "The Talent Code" by Daniel Coyle. He basically breaks down the science of how talent is made. Yes, you do need the aptitude to become talented at something (which is really just a combination of having the ability to do it & being interested in it enough to actually work on it), but most people can do most things & get pretty decently good at them. There's an audiobook version of the book available on Amazon, if you're interested in it:
https://www.amazon.com/Talent-Code-Unlocking-Secret-Anything-dp-1598878735/dp/1598878735/
I'd highly recommend that book (or audiobook, I have both & revisit it annually!), especially if you want to combine that pragmatic adult approach with fostering creativity...they can actually work hand in hand! Talent is really about breaking things down into little pieces & making consistent progress on it over time, even when it gets boring & hard, which is where the pragmatic approach has to kick in, because the creative part of yourself hates that crap & will want to quit, lol. Check out this amazing video on the concept of "grit" as a predictor of success & as the engine that drives progress & creativity:
https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance?language=en
Also, you don't need to spend ten thousand hours to get good at something...you need like, 20 hours - for real! Check this video out for more on that concept:
https://www.youtube.com/watch?v=EtJy69cEOtQ
I enjoy exploring my creativity in a variety of ways:
It's incredibly easy to be nothing more than a content consumer these days, and that's a deathtrap for creative people, because we go into ga-ga mode instead of actually creating real output ourselves. Websites & apps are literally setup as addiction machines (I mean literally). So it's important to decide within what fields you'd like to be creative in...whether it's Martial arts, or a sport, or gymnastics, or fashion design, or residential architecture or landscaping or anything really...and then decide what you want to make, learn the mechanics of how to do it, and start creating!
I like to set things up within routines, as my blocks of time are generally fixed during the day due to job commitments, family commitments, and so on. My time for practicing the guitar, trying new recipes, etc., is limited each day, because I gotta go to bed at some point & wake up for the next day lol, so I have had to really get specific about what I want to accomplish & when. I have a huge list of recipes to try & generally try at least one or two new ones each week, which means that every year, I've gotten exposed to 50 new recipes that I've personally made with my own two hands..vs. years prior of simply pinning stuff on Pinterest & never actually bothering to pick a date to make something, go shopping for the ingredients, and then trying it out!
Creativity? Pssh, creativity is easy. Getting serious about picking something (or multiple things) to work on & then getting to work is the real ticket to creativity. Everyone out there is creative in some way, but you have to setup your daily routine to foster that creativity by carving out blocks of time to work on stuff & picking out stuff to work on! And then creating some kindling for that fire, whether it's a big list of recipes or 30 squares of sketches or whatever it may be. Define your creative process, which at first can & absolutely should include copycatting everything out there (be sure to listen to the Bronte sisters section in the Talent Code book about this!!). And remember, everything is a remix!
https://www.youtube.com/watch?v=nJPERZDfyWc
hmm. Where to get started. Learn the gestalt principles of visual design. If you're designing interfaces - these little tips will help you associate, and differentiate well enough to be able to direct attention like a conductor.
Learn to do everything deliberately. If you don't have a reason for something, you're not designing, you're arting. Know the difference and when each is appropriate. For example - want a big splash screen with a fancy colorful image? Is it so you can attract the user to a particular part of the screen? Or is it because you have some extra space and feel like filling it with something. If it's the former, go for it. If it's the latter - you're just making an art project.
Learn about design methodologies, from a university if possible. Industrial design technique is very good for digital problem solving as well. Defining a problem, exploring solutions, and determining a valuable path are things that will help you in every project.
Understand why you are doing what you are doing. And who are you doing it for. Never go past page one without establishing those facts.
Stats will help you in that do everything intentionally part. If you can say 80 of people do this, 20 percent of people do that, you can from this say, that this gets center position, bright colors, dark shadow and lots of negative space. That thing that 20 percent of people do, gets bottom right, lowER contrast, and is there for people that expect it.
Good luck, conferences will help. Podcasts will help. Reading interviews from design teams at larger companies will help.
Asking reddit will help. What you should ask for is paid time off to study lol. Good luck.
edit:
Also get this book universal principles of design I think there's a pocket version. This teaches you what works and why and when to use it.
Get the design of every day things. This book teaches you what good design is. It asks the questions - what is design. When is design good. What is an affordance? How do we signal what things do what? How does all that work? Is a coffee cup good design? What about a scissors? How about google.com vs yahoo.com...
Check out don't make me think... or just think about the title for an hour and pretend you read the book.
a popular one now is hooked. Pavlov's dog experiments except with people, basically operant conditioning for designers.
And learn about grid systems and bootstrap for prototyping. Get a prototyping account. For something, proto.io, invision, framerjs.... Invest in omingraffle and sketch, get a creative cloud license if need be. You will need to show people things a lot. You will need to convince people of your ideas and your paths. You will need to constantly throw together quick and dirty visualizations of what you want to say. Invest in tools that make it simple.
Learn how to sell your ideas. You will be asked a ton of questions as people poke holes in your design. You need to figure out how to soothe their worries. They will your decisions, and you will have to show them that you have the answer. Learn how to present. Learn public speaking. Learn how to communicate with superiors. Learn how to talk with programmers. Learn how to give the programmers what they want from you. Learn how to negotiate, learn how to deliver on time. Learn how to handle stress.
Good luck.
yes, behaviorist ideas are heavily used in advertizing and videogame design. Here is a good read on that: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
It's actually "essential" that I eliminate my smartphone & social media. The more I learn about the brain science of app developers stimulating the reward centers of the brain over and over (dopamine), making us chemically addicted to likes, tweets, invites, etc -- that is NOT essential.
An iphone for minimalists is a flip phone that only has SMS.
Being chemically addicted to a cute, slightly radioactive screen is not essential - it's getting your brain hijacked. (sources here and here and especially here if you're interested.)
My tech EDC right now is an iphone SE and a macbook air. I use an internet blocker as much as possible and I'm still tweaking RescueTime to optimize how much time I'm wasting on the net. I killed twitter last month, the detox was a bitch and I'm giving myself until the end of this weekend to kill reddit.
Read this book
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788#productDescription_secondary_view_div_1523328197191
> Isn't it weird that so many of its users seems to dislike the app - and yet, we're all still there? I kept wondering that.
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788