Reddit reviews Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
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Likeable Social Media Revised and Expanded How to Delight Your Customers Create an Irresistible Brand and Be Amazing on Facebook Twitter Linkedi
I'd recommend checking out the book "Likable Social Media". Lots of great ideas and perspectives on there, which should give you some direction!
https://www.amazon.com/Likeable-Social-Media-Revised-Expanded/dp/0071836322