Reddit reviews One Little Pill

That sounds like a binger, BellaPop. Have him take a look at this and check it yourself, it helps to have the folks close to you on board:

http://patient.info/health/sinclair-method-for-alcohol-use-disorder

This method basically uses the booze against itself and he can use it while he's drinking, he'll gradually drink less and less and less.

Check out Claudia Christian's talk at TEDx too. Look for the first movie that shows CTRL ALT DEL on the screen and run it out to 2:51.
http://livestream.com/TEDx/events/5288559/videos/121386805

It'll give you a better idea of what he's up against, as Claudia was fairly buried in it herself. Tried just about everything to break the spell.

If that appeals to him, it can't hurt to check out Moderation Management or SMARTRecovery to take a look at the tools they use. The Sinclair Method will handle the cravings and the CBT / mindfulness tools will help manage the habitual part of drinking and make the process go more smoothly.

This has about an 80% success rate and it's what I use myself.

If you have Amazon Prime, there's also a video called One Little Pill, you can watch it for free:

http://www.amazon.com/One-Little-Pill-Claudia-Christian/dp/B01F5U8O5M/ref=cm_cr_arp_d_product_top?ie=UTF8

Let me know if you have any questions, I'll be happy to get you pointed to the right resources.

Here is the mobile version of your link

In the documentary on the Sinclair Method, "One Little Pill", one of the interviewees is the owner of a winery. You might find it enlightening and might want to look into TSM. https://www.amazon.com/One-Little-Pill-Claudia-Christian/dp/B01F5U8O5M/ref=sr_1_1?ie=UTF8&qid=1500251860&sr=8-1&keywords=one+little+pill