Reddit reviews Predatory Thinking: A Masterclass in Out-Thinking the Competition
We found 2 Reddit comments about Predatory Thinking: A Masterclass in Out-Thinking the Competition. Here are the top ones, ranked by their Reddit score.
Dave Trott is a bloody legend.
His blog is one that I always find myself returning to.
It delivers a good mix of ideas, advice, and the feeling that you have not really done anything worthwhile - yet.
A considered, inspiring, weekly, kick up the arse.
It treads that fine line between condescending and patronising, enclosed in the confidence of been there, done that.
He now has a new book out.
I just ordered a copy. You should too.
Read
Here are three books to get you started:
Get noticed
Advertising is mostly about making sure that people see your product in the mess of crap that people have to deal with. If you want to break into advertising, it's the same principle.
The trick is to treat your submission like a brief. How can I grab their attention? How can I prove myself quickly?
Alec Brownstein is a good example. As The Guardian says:
>He bought Google Adwords spots next to the names of six ad executives he wanted to work with, and waited for the job offers to come in.
>And they did.
Build your portfolio
Find your best stuff. Make some new stuff (just make sure you put that it was for your own pleasure, and wasn't used).
Make your portfolio an example in itself.
Make a kickass covering letter
Letters of note has a great one for inspiration. It starts off:
>I like words.
Don't confuse the kinds of copywriting
Not all kinds of writing are advertising. Copywriters will also do business letters. They'll help clients with their brand's tone. They'll write copy for webpages.
Ad agencies might be interested in that. But they're going to be more interested in your headlines. That you can grab someone's attention and make them cry and laugh.
Don't fucking give up
It's going to be tough. But you can do it.