Reddit Reddit reviews Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

We found 3 Reddit comments about Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA. Here are the top ones, ranked by their Reddit score.

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Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA
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3 Reddit comments about Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA:

u/megagnome5000 · 4 pointsr/MLS

You may be interested in Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA by Gary Hopkins. Published in 2010, the book tracks the development of the soccer business in the U.S. from 1990 to the 1994 World Cup to the founding of MLS to (roughly) the present, analyzing franchise operations, youth development, and the growth of the American soccer market.

From the inside cover:
> Star-Spangled Soccer charts America's 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever, good and bad, up and down, but ultimately positioned to become a major force in the rapidly changing American sports landscape. Drawn from a 20-year career as a senior executive in the American soccer market and supported by first-person interviews and insights with all the key personalities and decision-makers, Star-Spangled Soccer is essential reading for anyone wanting to understand the American soccer market, where it has come from, and why it is positioned for exponential growth.

u/pvdfan · 1 pointr/baseball

You mentioned all sports so I have four on soccer in the US. Long-Range Goals: The Success Story of Major League Soccer tells the story of the first 14-15 years of MLS. Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA is a business based book, but covers the utter insanity of soccer in the US from the the announcement of the US getting the World Cup until the book was published. Soccer in a Football World is a must read for the entire history of the sport from it's boom in the 1920's until mid-2000s. Finally, we have The Beckham Experiment which covers the story of David Beckham coming to the US and what followed. If I had to pick one of the bunch, go with Soccer in a Football World.