Reddit Reddit reviews Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

We found 8 Reddit comments about Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics). Here are the top ones, ranked by their Reddit score.

Business & Money
Books
Marketing & Sales
Advertising
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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8 Reddit comments about Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics):

u/TheDoerCo · 7 pointsr/marketing

Would love to add anyone on Goodreads if you use it too :) [Add me](https://www.goodreads.com/thedoerco
)

  • Tested Advertising Method
  • Ogilvy on Advertising
  • How to Change Minds is a sales book, but it's got an easy to understand framework to understand how people make decisions that I have found useful for marketing
  • The Ask Method Gives some great jumping off points on how to ask questions for marketing research, and how to organize that information to make decisions about your marketing and your product
  • Positioning and Repositioning by the amazing marketing strategist Jack Trout of Disney and Coke, are good foundation reads if you don't know anything about marketing. If you know what a USP is, skip Positioning but I did like Repositioning. I did like Positioning as a refresher of a variety of different concepts that I have read more detailed individual books on.
  • Integrated Marketing Communications to learn about more broadly how to make all of your marketing communications work together towards a common business goal. The book itself is about using marketing campaigns across different channels (tv, radio, print, online) in a coordinated effort, but it will help you understand how to use email, social, paid ads, and other marketing systems you develop together.

    Second Influence. Getting Everything You Can is good if you are basic in marketing, I would not recommend it for people who are more advanced.

    If you don't know what a "business goal" is, you need to read this:

  • Scaling Up Every marketer should understand the processes that drive growth in businesses, because you are trying to manipulate those levers with marketing. You can also reverse engineer your prospect's business and explain the gains of your services in the terms of processes that drive their revenue when you're pitching them, too.
u/bkcim · 2 pointsr/copywriting

And I have these in my list on amazon. Would love to get some opinions on them:

 

How to Win Friends and Influence People

by Dale Carnegie

 

Secrets of a Freelance Writer: How to Make $100,000 a Year or More

by Robert Bly

 

Words that Sell

by Richard Bayan

 

Tested Advertising Methods

by Caples and Hahn

 

Writing That Works

by Kenneth Roman and Joel Raphaelson

 

Confessions of an Advertising Man

by David Ogilvy

 

The 22 Immutable Laws of Marketing

by Al Ries and Jack Trout

 

The Robert Collier Letter Book

by Robert Collier

 

Nicely Said: Writing for the Web with Style and Purpose

by Nicole Fenton and Kate Kiefer Lee

 

Letting Go of the Words

by Janice (Ginny) Redish

 

Essential English for Journalists, Editors and Writers

by Harold Evans

 

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp

 

Writing Tools: 50 Essential Strategies for Every Writer

by Roy Peter Clark

 

Read Me: 10 Lessons for Writing Great Copy

by Roger Horberry and Gyles Lingwood

 

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

by Luke Sullivan

 

WRITE IN STEPS: The super simple book writing method

by Ian Stables

 

On Writing Well

by William Zinsser

 

The Wealthy Freelancer

by Steve Slaunwhite, Pete Savage and Ed Gandia

 

Write Everything Right!

by Denny Hatch

 

The Secret of Selling Anything

by Harry Browne

 

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

by Chris Murray

 

On Writing

by Stephen King

 

Writing for the Web

by Lynda Felder

 

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley

 

This book will teach you how to write better

by Neville Medhora

u/ebookitchauthors · 2 pointsr/eroticauthors

Are you giving away a story free to subscribers? Where in your front matter / back matter do you put your CTA (Call to Action) to entice them to sign-up? Do you use images or just text? For every 100 books you sell (or give away free), how many subscribers are you getting on average? It's work, but it's soooo worth it.

ETA: Throwing some power words into your CTA/headline might help too. The Lust column on that page, for instance, has some juicy words to use for your CTA/headline. Have I mentioned the importance of your CTA/headline enough yet? ;)

ETA TOO: If you want some homework, read Influence by Cialdini and/or Tested Advertising Methods for some basics on marketing. For even more author-specific newsletter tips, check out Mark Dawson and/or Nick Stephenson.

u/taleof2kittens · 1 pointr/advertising

Tested Advertising Methods by John Caples is a quick read that goes into the psychology behind why people buy. It really helped me get a clear idea on how to structure my copy when I first got started.

Check it out: http://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011.

u/conrad1cal · 1 pointr/marketing

Cashvertising

Great book on marketing, the psychology behind it, and how to put it all together. Very information-rich, not much fluff. Definitely a book to always have around.

Scientific Advertising

Often credited as the book that started the scientific, data-driven approach to advertising and marketing.

Tested Advertising Methods

Another classic that all marketers/advertising professionals should read.

u/want_2_lose_it · 1 pointr/web_design

These are some of my sources:

Tested Advertising Methods

Cashvertising

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

Outrageous Advertising

Mind you, these books are filled with the stuff that works (with the evidence to back it up (I've used them successfully, too)).

Nothing against your girlfriend, but if you are going to counter a marketing argument, please provide some sources. Someone may read your post and it may end up costing them a lot of money due to incorrect information.

Copy writing is something I have been studying for years, and asking a question as a headline is a sure fire way to disqualify disqualified prospects. Thus saving you the time and hassle of working with bad leads.

Thanks for the input, it adds to the discussion.

u/milliondrops · 1 pointr/fantasywriters

This might sound odd, but you could try your hand at copywriting, at least the short copy and direct mail variety. You have a limited space and have to make every word count. "Tested Advertising Methods" and "How to Write a Good Advertisement" are good starts, especially the information on using short words and sentences.

The main idea is to use a more direct style and make every word have more meaning, and to be honest, copywriting is one of the best ways I know how to do that.