Reddit reviews The Book of Gossage

We found 2 Reddit comments about The Book of Gossage. Here are the top ones, ranked by their Reddit score.

Used Book in Good Condition

2 Reddit comments about The Book of Gossage:

u/that-dude-over-there · 6 pointsr/advertising

I know I'm probably in the minority here, but fuck that book.

Hell, I'll provide a synopsis for you: "David Ogilvy is a genius and everyone else is beneath him, he has a nice house and nice cars and knows more than you will ever know. Also, long form copy rules."

Ok, you probably should read it as there are some salient points which stand the test of time. However, you'd be better off keeping up with modern industry periodicals. Shit changes daily in this industry, and yesterday's award winners often turn out to be completely ineffective at actually selling the products they were intended to.

If you insist on reading archaic reference materials, might I suggest The Book of Gossage - or if you like the idea of an old windbag, try George Parker - at least he's entertaining.

/Flame away

u/GeorgeTaylorG · 3 pointsr/advertising

Ogilvy on Advertising

Truth, Lies, and Advertising

Hey, Whipple

Bill Bernbach's Book

The Book of Gossage