Reddit reviews The Culture of Connectivity: A Critical History of Social Media
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Oxford University Press USA
I don't known what your experience was like in NYC, but each of the different startup regions do have their own flavor. Austin isn't like NYC, which isn't like Seattle or San Francisco. I wonder how many people in NYC that you knew went to Burning Man. In the Bay, it is fairly common. Flashy shows of wealth aren't really a thing in SF like they are in NYC either. Pissing matches between the two scenes are actually fairly common. See this and this.
This is something I drafted a while back, which was edited and put into some piece or another, but basically highlights my point:
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> From its earliest precursors, the Internet has had its evangelists. And the Silicon Valley offered a unique crucible. Deliberate and unintentional interactions among military researchers, academics, and corporate scientists helped to form the technical features of the medium.
> Meanwhile, the region was the center of the countercultural movement in the 1960s, the failings of which, wrapped into a technological optimism for the power of the networked computer. Along side its topological and programmatic development, discussions of its social, cultural, political and economic potential formed the ethical undergirding. Internet policy, especially the network neutrality debate, is made in the shadows of ideals set in this early era. Prime among those ideals is a profound faith in the technology’s emancipatory potential to boost democratic participation, trigger a renaissance of moribund communities, and strengthen associational life.
Maybe this is too much for your project, but I would look at doing a rhetoric construction of the concept of Silicon Valley. I know there is enough online to do this well. And perhaps this is just my distaste from some of the work I had to grade in grad school, but I always found this work far more intriguing.
This also reminds me. You might be looking in the wrong place for this. I would suggest going into the discipline of rhetoric/communication. Check out this, this, this this, and this. You should also check out Evgeny Morozov.