Reddit reviews The Design of Design: Essays from a Computer Scientist
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It's a general word but it definitely has meaning. You can think of programming language research, design, engineering, implementation, or science. (Programming language science is rare but it exists, in the form of user studies).
All of those terms bring to mind different (but related) activities. I think programming languages are an interesting topic because they require a lot of skills.
Programming language design is closely related to software design, which has been written about a lot, e.g.: https://www.amazon.com/Design-Essays-Computer-Scientist/dp/0201362988