Reddit reviews The Great American Cereal Book: How Breakfast Got Its Crunch
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We've been milking cereal since the humble beginnings of breakfast cereal in the Battle Creek Michigan health sanitarium. I recently read The Great American Cereal Book: From Apple Jacks to Wheaties which is a rather fantastic little reference book/microhistory, highly recommended if you're into that sort of thing. Anyway, the Kellogg brothers first tried out their Corn Flakes and Granolas on patients at the Battle Creek Sanitarium, where they were served with milk to soften them. Cereal's a bit hard to eat dry.
Eating gloopy grains for breakfast is nothing new -- see porridge, gruel, congee, etc., but serving it cold is on John Harvey Kellogg. Some people rebel and eat Grape Nuts hot though.
He has moved on to other things, but if you enjoy his work, check out his book about cereal!
https://www.amazon.com/Great-American-Cereal-Book-Breakfast/dp/0810997991/ref=sr_1_1?ie=UTF8&qid=1493838909&sr=8-1&keywords=great+american+cereal+book