Reddit reviews The Impact of Television: A Natural Experiment in Three Communities
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http://en.wikipedia.org/wiki/The_Medium_Is_the_Massage
Marshall McLuhan wrote about the effects of TV on perception of reality.
Tannis MacBeth also did a study and wrote an amazing book on the effects of TV on society, as seen in a real life rural village, from the very beginning.
Book'll change your life, bro, swear to god. Here is a link to amazon, I don't waste my time with money making schemes or none of that shit, so: http://www.amazon.com/The-Impact-Television-Experiment-Communities/dp/0127562915
...but the internet is cool, bros, don't worry. . ..