Reddit reviews The Irish Language in Ireland: From Goídel to Globalisation (Routledge Studies in Linguistics)
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Well Irish was prohibited in the National Schools run by Britain from 1831 until 1871, and even the Catholic Church's representatives in the schools discouraged its use well after it was no longer prohibited.
There was no real push for it except for areas that spoke it as a first language. Once the famine hit, a lot of native Irish Speakers died or left, reducing the prevalence of the language in rural areas. Unless a kid was going to stick around on the farm, parents wanted their children to learn English. Irish wasn't useful - though a source of national pride, even prevalent figures balked at it. Daniel O'Connell, for example, thought it secondary to English.
As far as books though, while I've never read them I've heard okay things about:
The Irish Language in Ireland: From Goídel to Globalisation - Expensive as a mofo, but if you're in academia you may be able to get your library to borrow it via ILL.
The Politics of Language in Ireland - This is more of a source book, but it will give you an idea of how Language was used as a political tool. Irish is still a political tool honestly, but the reasons for its decline may be found within these sources.
There is also a chapter in Language Issues: Ireland, France and Spain which may be useful.
Hopefully that helps a bit, or at least gets you on track!