Reddit reviews The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
We found 5 Reddit comments about The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. Here are the top ones, ranked by their Reddit score.
We found 5 Reddit comments about The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. Here are the top ones, ranked by their Reddit score.
That's way too simple. You wanna learn real pricing -- The Strategy and Tactics of Pricing is an insightful (although dry) book that will get you to think in new ways about pricing. It's the standard book on pricing taught at all top business schools, although I read it to better do my job as a product manager and I always think about its principles for my products' pricing structure.
Some might say it's too dry but I loved reading this http://www.amazon.com/The-Strategy-Tactics-Pricing-Profitably/dp/0136106811
The Strategy and Tactics of Pricing. It's kind of a textbook, but we read it in one of my pricing classes for my MBA, and it was awesome.
I've also heard this is a good one: Power Pricing
I would try out some consumer behavior books also. I don't have any recommendations there, but since pricing involves a lot of psychology it's a good path to walk down :)
Here's a few I recommend:
The 22 Immutable Laws of Marketing: http://www.amazon.co.uk/The-22-Immutable-Laws-Marketing/dp/1861976100
The Strategy and Tactics of Pricing: http://www.amazon.co.uk/Strategy-Tactics-Pricing-Thomas-Nagle/dp/0136106811
[This one isn't technically a marketing book I guess, but it's a very (very!) good way to think about packaging and pricing. And I think marketing is one large component of that process and think it is a must-read.]
Purple Cow: http://www.amazon.co.uk/Purple-Cow-Transform-Business-Remarkable/dp/014101640X/ref=pd_bxgy_b_img_y
[This one is a lighter read but still a goodie]
Honestly, I don't think there's a lot of good books written on pricing and bundling yet. Power Pricing is good Nagel, Hogan, Zale is also good, but neither are too technical because... you know... marketing.
On the stats side, depending on what kind of shop you're with and what data you have, you'll be estimating demand curves, and doing conjoint analysis. Those are still state of the art afaik.