Reddit reviews The Ultimate Guide to Pricing Strategy: A Playbook for Behavior-Based Pricing and Promotions
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Much has been written on pricing. Most people believe in error that a high price means high quality. You can exploit that misunderstanding by charging at the top of your market.
My teacher Claude Diamond (and others) caution against competing on price. He would say offer quality at a fair price then sell that your service as high value.
Below find a link to a book that looks interesting to me.
https://www.amazon.com/Ultimate-Guide-Pricing-Strategy-Behavior-Based/dp/1530383293/ref=mp_s_a_1_1?keywords=9781530383290&linkCode=qs&qid=1564351827&s=books&sr=1-1