Reddit Reddit reviews The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
Harvard Business School Press
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1 Reddit comment about The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World:

u/KillerCujo53 ยท -7 pointsr/DirecTV

For companies using Surveys and NPS scores (net promoter scores), Gaming the system is a HUGE no-no. Telling someone to give them all 10's is frowned upon, and in certain cases, companies who have implemented this system have fired people for doing this.

http://www.forbes.com/sites/baininsights/2012/10/26/survey-sabotage-is-your-customer-data-misleading-you/

http://blogs.hbr.org/2011/09/how-to-link-pay-to-customer-fe/

Read this book, you will understand more about providing a true customer experience that is worth a 10: http://www.amazon.com/Ultimate-Question-Revised-Expanded-Edition/dp/1422173356