Reddit reviews The Way of the Fight

I think the remarkable thing is that he says a lot of the same things as other fighters, but his presentation is so calculated that he is able to connect with people to a much greater extent than other fighters. I'm convinced he knows how well his garbageman stories come off to the general public, but I also think his portrayal of them is genuine--he's just self aware enough to occupy both mental spaces at the same time.

Have you read his book, The Way of the Fight? I read it when I was just starting to become a fan and it gave me a lot of great insight into his martial arts philosophy.

It's funny because one thing he said in the book really sticks with me and he says it in most interviews, including this one. Some version of, "It's harder to stay champion than it is to become champion." He always says that people have no idea what it takes to defend the belt for so many fights and he predicted after he retired that the 170 belt would change hands a lot and it would take years to see another dominant champion. Another thing he states in the book that he also mentioned in this interview is that he wants to be the greatest martial artist of all time...

That was long-winded, but all to say that Georges' message and talking points are clearly well-crafted and have been consistent for years, but his genuineness and straightforward honesty make his message so much more palatable than when other fighters tell it.

I guess that's the quality all those three have in common: Georges, Chael, Conor are all very honest about their feelings in the moment--even when they are delivering a planned marketing pitch--and therefore people trust them to sell their product(s).

TL;DR I'm very interested in MMA promotion

I don’t know if you follow Muay Thai at all but I’ve read both of Kevin Ross’s books and enjoyed both, as well as Little Evil by Jens Pulver, The Housekeeper by Josh Samman, and The Way of the Fight by GSP. Superare has some really dope gear and fight-related apparel also.

Buy GSP's book. Only $20 on Amazon: http://www.amazon.com/The-Way-Fight-Georges-Pierre/dp/0062195654

GSP's book is pretty dope if you like reading about Martial Arts/Mindset.