Reddit reviews Traction: A Startup Guide to Getting Customers
We found 9 Reddit comments about Traction: A Startup Guide to Getting Customers. Here are the top ones, ranked by their Reddit score.
OK, so here is my advice.
First, some background on me so you know where I'm coming from with this. I started my own business almost 5 years ago. It's a tech company, but I think I've learned enough that there are applicable lessons, not only from my work but from the other entrepreneurs this has put me in contact with. Currently my company is self sustaining, has 5 full time employees, and Fortune 100 customers (we make B2B software).
First thing - you have to be really careful starting a business around your passion. This can be an easy way to come to hate your hobby. Remember that it is a business first. While I haven't reread it in years, you might want to read a book called The E Myth which talks about starting a small business.
Second, if you're serious about this, I hope this post wasn't some sort of customer validation experiment. Of course people here are going to be interested. However, most likely no one here is an actual potential customer. I've read some of your other answers here where you've mentioned that games sell "like hot cakes" and there is no real competition and it's a large market. If you do this without any real customer validation you're going to have a rough time at best and be out of business quickly with a ton of debt at worst. Who are your customers? How are they going to know about this place? How do you know what they are willing to pay to participate? How do you know THEY want a place like this? How do you know they are actually willing to pay you money to come to this place? A good book to help understand the various ways you can gain traction is Traction which discusses 19 different traction channels and how people have put them to use to grow their business.
Can you deal with competition? Even if there isn't another business like this in the area, how do you know someone isn't working to start one? If your business is a success will someone start a competitor? Are you ready for that? What if a month before you open a competitor beats you to it? If you have a solid business and plans to grow in place you'll be fine.
I don't know if you plant to raise money or not, but regardless of that fact, think of how you would pitch this to someone who could invest but doesn't give a crap about boardgames or pubs. Would someone who is looking at this from a purely objective money making standpoint be interested? Have you generated enough traction, attention, and interest to make this an appealing business prospect? If not, what can you do to change that? If you can't figure that out now, do you really want to wait until you're deep into this business to try and figure it out?
Set up some metrics. Probably the best way to do it for your business is to measure revenue per visit. How much profit do you expect to make per person per visit? If you are charging $4 per person and then you expect some % of them to buy additional things (food, games, drinks) - your avg per person should be over $4, obviously. How many visitors and at what average profit per visitor do you need to stay afloat? You can increase your overall profit 2 ways - increase the number of visitors or increase the average profit per visitor. You'll have some limits - you an only fit so many people in the building, for example. This will help you determine if this business can be profitable and give you an idea of where you need to be so you know early on if you're tracking well or not. Measure everything that you can.
Basically, just be careful. You're mixing your hobby with your work, but you have to remember it's a business first and foremost. Treat it like a business and be honest with yourself and you'll be fine.
Also, fried foods with games sounds like a good way to end up with a library of greasy games.
Have you guys validated your idea? Do you have hundreds or thousands of people who already gave you feedback that they would put down money for your idea?
If you don't have validation yet, that is the number one thing I would say you need to get. If I had to recommend three books for you to hold close by your side, they would be:
Also, don't become the Winklevoss twins!
(boyfriend is gone for the week. bachelorette life is sweet.)
I've built a successful SaaS business. The number one lesson is around sales channels. You can have the best product in the world, but if you can't sell it, you're wasting your time. If you don't know what a sales channel is read https://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609
If you have a sales channel, you do not need an idea, your channel will tell you what they want. The cheaper your sales channel, the greater your chance of success.
Feel free to PM me with your other questions.
I'm reading (and following), Traction by Gabriel Weinberg (DuckDuckGo), it is awesome! Highly recommended.
http://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609
Answers here will vary based on experience. I'm a content marketing guy, so I'd say content marketing. (In-depth blog posts, podcasts, etc.)
Lots of ways to skin a cat here, though. My paid traffic friends scoff at content marketing and say I'm crazy. :-)
Best to stick to what you know or are skilled at. Use that as your bread and butter, but try testing out other funnels as well.
Neil Patel has some great content on getting traffic, IMO. There's a great book called Traction that you'll likely find helpful - worth a read.
Depends on if you're sticking to the business-centric category or not. For instance, I think Antifragile (although the author is a bear to listen to) has even more impact than Zero to One. I personally know several startup founders or funded companies who swear by it and immediately dove into their systems to purposefully break the heck out them.
Similarly in slightly different direction, I found How They Succeeded: Life Stories of Successful Men Told By Themselves to be incredibly unknown and worthwhile, and Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant to be a "quake" book leading you down the rabbit-hole of marketing.
One last book, because I can't help myself, would be Traction. Although not necessarily a "must read," I perhaps took more notes from this than any of the others, save Antifragile.
Rework
Traction
Web Startup Success Guide
Skimming your other responses - you've got two products you're trying to monetize:
Both are commodities, with lots of competition, and very different marketing strategies.
Meanwhile you're worried about PPC vs SEO, when you haven't even considered:
Is FB the right channel for people who want 'electronic components'? Doubtful.
As to PPC or SEO - it's just a cost benefit analysis.
For example: I had a furniture client who was paying $1.50-$10 PPC for different types of furniture keywords. Average product price was $1,000+ with healthy 30% margin. PPC worked reasonably well. But so did direct mail of furniture catalogs.
> There's is no potential for brand building with PPC
That's right. PPC is best for 'acquisition' of new customers - "people actively looking for X." Once you've got them, email tends to be the popular 'retention' strategy - reminding people you exist. That's why all those annoying "subscribe" popups exist on websites.
As to Secret Sauce, NO. Landing page is awful, and I can't believe someone selling growth hacking could have created it.
Check out Traction by Gabriel Weinberg (founder of DuckDuckGo), or anything by Andrew Chen (growth @ Uber)
Growth hacking can summed up as: