Reddit reviews Truth, Lies, and Advertising: The Art of Account Planning
We found 6 Reddit comments about Truth, Lies, and Advertising: The Art of Account Planning. Here are the top ones, ranked by their Reddit score.
Wiley
Get this book. Read the chapter on creative briefs.
Then, get this book. Read the whole thing. Twice.
Then get this book. Read the chapter "How to Get an Idea." Then read the chapter "How to Craft Copy."
Pick 5 brands. Not small unknown brands, but brands that have agencies do their ads. Make 3 ads for those brands.
You'll have to write 100 headlines to get 2 or 3 good ones. Once you get more experience, you'll be able to squeeze out the gold with less effort.
You should also check out Truth, Lies, and Advertising.
http://www.amazon.com/Truth-Lies-Advertising-Planning-Magazine/dp/0471189626
Ogilvy on Advertising
Truth, Lies, and Advertising
Hey, Whipple
Bill Bernbach's Book
The Book of Gossage
This isn't exactly what you're going for, but gives great insight to advertising. We read in it my account planning class. Loved it and it reads like a book. Very interesting. You can "take a peek inside" or buy here
Truth Lies and Advertising by Jon Steel
Madison Valley by Leif Abraham
The Tipping Point by Malcolm Gladwell
Otherwise you should set up an RSS feed with an app like Newsify that includes sites like Adweek, Ad Age, copyranter, KISSmetrics, etc. The industry is constantly evolving and it's worth it to keep up on what's going on now.
http://www.amazon.com/Truth-Lies-Advertising-Account-Planning/dp/0471189626
a classic overview of account planning by one of the greats
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http://herd.typepad.com/files/bentleyearlsadmap.pdf
a paper that takes a slightly different approach from 'tipping point'