Reddit reviews Type Matters!

Kerning is the individual spacing between letter pairs.

Tracking is the spacing between a range of characters.

So finding a medium between not squashing the letters is Tracking. Slightly different, definitely worth knowing the difference asap (I learnt this way too late on!)

Type Matters is a great little book on typography that is definitely worth a read

I've been on a total typography book binge recently!

• Letter Fountain - This book is AMAZING! It's comprehensive, gorgeous and heavy. Note: There's a lot of overlapping information in all these recommendations, so if you buy just one book on typography from my list, make it this one.
  
• Designing Type by Karen Cheng - This book is a great one to get if you are designing a typeface yourself. It takes a close look at all of the letters and characters (serif and sans-serif) describing their key features, comparing and contrasting notable variations of significant typefaces and basically serving as an excellent reference.
  
• Logo Font & Lettering Bible by Leslie Cabarga - This one is a lot of fun, with a focus on practical tips, ie: software tips and tricks. If you're interested in illustration or decorative typefaces, this is the one to get. (I know if you judge this one by its cover and Amazon's 'look inside' preview it may not look the best, but the actual printed volume is attractive, dense and a joy to browse.) [EDIT: The paperback has a much nicer cover! This is the one I have.]
  
• Book Design by Andrew Haslam - Everything you might want to know about book design, naturally! I haven't read much else on this subject, but this seemed excellent to me. A great mix of history and practical advice for designing all kinds of book.
  
• Stop Stealing Sheep and Find Out How Type Works by by Erik Spiekermann and E.M Ginger - Smaller, but full of good information. This was one of the first 'proper' books on typography I read and I think it serves as a great introduction to the subject. If you only have a passing interest in the type, try this book. It reads like an opinionated personal essay. Perhaps skip it if you are looking to get hands-on quickly.
  
  Finally, I strongly don't recommend Type Matters! If you see it in the store you may be tempted - it's a very attractive leather-bound book with sexy black and red illustrations - but I found it to be overly simplistic. It also looks like there's quite a lot of reading to be had, but the vast majority of the text in there is all repeated sample copypasta. (And if I wasn't disappointed enough in the book, the elastic came loose on my copy!)

It's sloppy. I would definitely recommend reading up more on typography: http://www.amazon.com/Type-Matters-Jim-Williams/dp/1858945674

http://www.amazon.com/gp/product/1568989695/

Some of your design decisions I don't see a purpose behind. Check out the Work section of your home page. You have your tabs and thumbnails in these dark grey boxes, but the tabs are actually separated from the thumbnails container. Why? They are connected, wouldn't you want to show that they have a relationship here? Going back to type, your header and tabs are pretty much the same size, yet one should be secondary to the other. Even ignoring that, the header may as well not be there because it's dwarfed by the boxes.

The pseudo bar chart of your software proficiency tells me nothing about your actual skills in these programs.

The level of execution here is not something I would expect from a creative with a degree. Keep polishing it up.

"Type Matters"

Great book for it, made by a former student of my university & now is used as a teaching aid.

First I think you need to learn how to set type. This is a personal favourite book of mine that helped reinforce some of the basics I learned. It's laid out in a very simple and easy to digest manner. https://www.amazon.ca/Type-Matters-Jim-Williams/dp/1858945674

Here is a great tool for learning kerning and tracking. http://type.method.ac/

Below are a couple sites I found that have some decent tips for beginner designers. I think you could learn a fair bit from them, and after doing so go back to your work and really compare what they're saying to what you've done.

https://speckyboy.com/the-10-golden-rules-of-simple-clean-design/

https://designschool.canva.com/blog/graphic-design-tips-non-designers/

As for the work itself I'd say you need to really grasp the fundamentals before you can make anything that's going to look good, and it really shows here. Simplify your logo, and you might think it's simple enough as it is but it isn't. Remember that every single aspect of design must be thought through. Is there a reason you use such harsh sharp lines? Why the thin outline to suggest where the Huskies face is? Can you do without it? Should it be thicker? Also, especially when thinking about a logo, always make sure it is scalable. How would it look on a billboard, how would it look on a button? A good logo works in both, and yours right now does not. The colours you have chosen do not speak to a football team. Pink? Cyan? Why? To me pink, especially the one you've chosen, is wishy washy. It's feminine and soft, not something I want to think of when I think of a bunch of hardened warriors smashing into each other with intent to hurt. Not something I want other people to think of my team. I know why you did it, because they're ears, but you don't need to have that pink there to show they are ears. Just the shape alone can accomplish that.

Most of your images really clutter the design and don't seem to serve a clear concise message. Your choice of typefaces are really poor for what you're trying to achieve. Both of these things can be fixed but have to do more with a personal sense of design, and that is something you develop over time.

For instance the "Synergy driven ad". The typeface does not emit strength. It's a very poorly designed typeface that has weak attributes about it. It's thin, curvy, and round but not robust. Take a look at this Houston Texans logo you'll see something that exemplifies great design choices for both the logo and a great typeface that has the attributes you're talking about.

http://www.sports-logos-screensavers.com/user/Houston_Texans.jpg

As far as the text goes, it is laid right overtop the image in black. This makes it extremely hard to read. Remember that the function of type is to transfer information in an easy to digest manner. Your type should always be legible. In this particular case you could have made the typeface white, larger, and picked a more robust typeface, so perhaps a bold sans serif or perhaps a slab serif.

Here is a wonderful little website that has a bunch of unique typefaces that are all free. Start there and look all around the web and you'll find out just how many better typefaces there are.

http://www.losttype.com/browse/

As far as the wolves go, really ask yourself if they fit. Why that picture? Why not huskies since we're the huskies? Why not wolves hunting in a pack? How about no wolves and just the type speaking for itself? etc. I'm sure you asked yourself some of these, maybe even all of them, but the questioning shouldn't stop anywhere close to there. I think you could've accomplished just as much and then some by instead having the logo with those words. If this is about the huskies then let people associate it with the huskies and not a pack of wolves. In fact, there is no logo on the page to begin with.

This is a documentary every graphic designer should watch and you're no exception to the rule!

https://www.youtube.com/watch?v=feZ3Mr42Ki4

I hope you don't get offended by anything I've said. I hope all of this stuff is helpful. Good luck!

Oh cool! this book is great, as well as this one! Typography is really important :)