Reddit reviews Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity
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A similar interesting read is [Why Mexicans Dont Drink Molson] (http://www.amazon.ca/Why-Mexicans-Dont-Drink-Molson/dp/1553654064)
I don't get what all the fuss is about...Tim Horton's was bought by an American company (Wendy's) 20 years ago...so it's just an American company with lots of outlets in Canada being sold to another American company. What's the big deal?
Of course, it is telling about the ability and ambition of the business class in Canada that there are no Canadian national champions or indeed virtually no widely-recognized Canadian international brands of any sort.