Best advertising books according to redditors
We found 581 Reddit comments discussing the best advertising books. We ranked the 177 resulting products by number of redditors who mentioned them. Here are the top 20.
We found 581 Reddit comments discussing the best advertising books. We ranked the 177 resulting products by number of redditors who mentioned them. Here are the top 20.
Apologies for being THAT Psych PhD student here, but there is this awesome pop-psychology book called The Tipping Point by Malcolm Gladwell that basically describes in depth how trends happen (fashion trends, lifestyle trends, all of the trends). Its honestly a great read if you're into this kind of stuff! I'll summarize some of my fav points:
Gladwell describes three types of people that are essential for any trend:
Beyond these, he has great points about things such as the stickiness factor which describes something inherent about trends that is memorable and makes you continue thinking about the item/idea/etc. He talks about the context that allows a trend to flourish. There is a bonus awesome story about Paul Revere and how he was in a unique position to spread the word about the British coming. Awesome, right?
I love reading these because it's so off base. No it is nothing like Mad Men. Chances are unless you are upper management you won't be making the industry average in salaries. If you want to take something away from it, watch how defeated they get when a client bitches about something not being right... then amplify that 10 fold, throw in a few "can we make the logos bigger", and put in a little working overtime to meet deadlines and going crazy. Another thing, if you aren't in college yet, you aren't "very good" with psychology or design... you may have gotten a good grade in AP classes and messed around in photoshop in your lab class, but there is much more to learn.
I'm not trying to be belittling, you just need to change your mindset completely on this as it seems pretty obvious you only have a media view of the field. Check out some ad work down by big companies. Check out the CLIO winners for the last few years. Read books on the subject like Ogilvy on Advertising or Hey Whipple, Squeeze This. Also, you aren't going to be doing all of these things, firms are done mostly in groups. You have your Accounts team (Pete Campbell, schmoozing and coordinating with the client), Design Team (Salvatore and Peggy, less copywriting now though) and sometimes Media and Project teams... depending on the agency. Each has their skills and contributions, so in all likelyhood if you want to work in an actual agency setting you will likely have to specialize. Like writing and planning? Take marketing. Like design and web-structure? Take Graphic Design and/or Computer Science. Psychology is not a particularly useful field in itself, as many of the psychological aspects are covered in their usefulness in the aforementioned majors.
Lastly, you won't know for sure what you want to do until a few years in, and that's fine. If you really like the idea of agency work though, DO INTERNSHIPS. There is no other way to get into the field and learn about the ins and outs. There are a lot of great things about the industry, but it's not all rainbows and panache.
This is going to get buried under the shitload of answers you are getting, but I hope you see this, or that it'll at least help someone else.
I've had this problem for a few months now : even hanging out with friends, I was losing the capacity of having a conversation. I started talking more and more about me, and the more I talked, the more I felt like a douche. So I took steps.
First, I started asking more questions about the stories people were telling, refraining myself to tell my side of the story, my view of the story, or just my story ('cause this behavior sucks ass). For a while, it was getting better, but it didn't feel natural.
After an evening at a friend's place, where we had a closeup magician doing a show, I realized that it was not only about what I was saying, it was about what I was thinking that made me feel like a douche. This guy, this magician, was so charming, so fucking captivating. It was my first time experiencing closeup magic, and I was just sold. After the show, I went and asked him how he was doing it. Not the magic tricks, but the social tricks. He told me that he read lots of books, and that basically, he was convincing himself before each show, to be who he needed to be. He was acting, he was playing a fucking nice guy who didn't give two shits about himself but only cared about others. And it caught on, became more natural. He mastered this skill, and went from doing magic shows all around the world (even Vegas) to giving conferences to leaders on how to be better managers.
After reading some of those books, and doing a bit of research, I understood what he was saying : Fake it until you make it. I actually discovered through some TED talks (amazing stuff) that you can fake it until you become it.
From my point of view, there's a couple of skills to master to become a good conversationalist. Body language is very important : to understand the body language of others to better adapt yours and be seen as non-threatening. You have to understand the science of influence, and how humans react to interactions with others. And to become a master at it : you have to be sincere. You can't fake honesty 100%. Somewhere along the way, your body language will screw you, or you'll slip and people will understand that you are faking it. That is why you have to become a character who doesn't fake it.
Here is the list of the books and videos I read/watched about those skills. Some where recommended on Reddit, others I just found them. The books are sorted by most important in my opinion. And even if I bought them (thrift or not), you can still find all of them online.
Hope it helps.
I'm actually reading a book right now that discusses a bit of the history of the Airwalk shoe brand. Apparently the reason they were as successful as they were for those couple of years was because they produced good products that were loyal to the more skating oriented demographic they were designed for. However, they also moved into mass marketing the shoes to make them more appealing to a broader spectrum of people - mostly to get their shoes into more "trendy" stores and into malls, that sort of the thing.
Their marketing campaign was very good at staying on top of/ahead of trends that were about to become huge, successful fads and so a lot of their marketing directly reflected what was deemed cool at the time by their general demographics. That would probably explain why that shirt has the name of a shoe written in the same font as a hugely popular band of the time period. They're marketing team was very good at what they did.
Sorry, I just thought it was really cool that I literally just read about that in the last few days and here I am viewing a picture that completely illustrates something that the book talked about. "The Tipping Point" by Malcolm Gladwell for anyone interested. It's pretty interesting although I don't love the way he writes.
Anyway, enough of that. /rant
You should try reading 50 Scientifically Proven Ways To Be Persuasive, by Noah Goldstein, a man who's studied persuasive psychology for most of his adult life, and who explores the subject in great detail in his books. The tl;dr for purposes of this point is that, no, "Don't eat nuts" is not a good way to convey a persuasive instruction. It can even serve to be counter-productive, as it primes the mind for thoughts about nuts, which can actually stimulate a desire to eat them that wasn't previously there. A better way to convey the message really would've been to explain why the instruction was being given. It'd turn a "Whut, why? Mmm, I've got nuts in my bag, what harm could it do?" into "Oh, fair enough". It would ideally be followed up by periodic messages thanking everybody (specifically this - social persuasion is a powerful tool) for not eating nuts, and framing it as a favour to the crew and the girl.
Conventional thinking might tell you that "Don't do this" sets a rule that people will obey, but, well, that's just not how people work. People ignore rules all the time, when they feel like those rules are meaningless or don't apply to them.
I don't disagree with what you're saying, but it's ultimately unhelpful to conflate ideas. You literally said in your comment "you can be intellectual." Their leader is an engineer. Our leader is someone who is a showman. (And not the first one we've elected!) As an immigrant, I'm no stranger to the "quirks" of Chinese culture.
Nationalistic "brainwashing" happens everywhere though, which even America is no stranger to. Our wholesale worship of capitalism and the dollar and "freedom" (as we lock up chelsea manning??) seems like a result of "brainwashing" to me. We literally wrote the book on propaganda. https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
Anyway, If you want to say china is authoritarian and that is problematic, that is fine. But I'm just taking exception to this thread where locking up a painter is "anti-intellectual" because it's a weak argument and the general sentiment of 'China bad cause China' (maybe a result of American brainwashing??) is distasteful to me.
The AdWeek Copywriting Handbook is widely regarded as one of the best resources on writing ad copy.
I believe they got this information from The Tipping Point, by Malcom Gladwell. It's a great read. http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624
Just to add to this - public relations is actually a synonym for propaganda.
https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
It is really just any attempt to sway public opinion.
(That book is a must-read for all Americans I would add. For one thing it not only explains how prevalent propaganda is, but will familiarize you with some of the specific techniques and approaches used.)
I'm a copywriter. And nobody can explain what I do better than Luke Sullivan. Every copywriter has at least two editions of his book on his desk. Start here.
http://www.amazon.com/Hey-Whipple-Squeeze-This-Advertising/dp/0470190736
EDIT: I can't spell. that's probably not a good sign.
You're absolutely correct. My answer was already long winded enough that I didn't really want to get into all of the causes. After all, there are many factors that went into the reduction of crime in the city, and I think Malcom Gladwell sums it up nicely in his book The Tipping Point:
> It wasn’t that some huge percentage of would-be murderers suddenly sat up and decided not to commit any more crimes. Nor was it that the police managed magically to intervene in a huge percentage of situations that would otherwise have turned deadly. What happened is that the small number of people in the small number of situations in which the police of the new social forces had some impact started behaving very differently… the second distinguishing characteristic is that in both cases little changes had big effects. All of the possible reasons for why New York’s crime rate dropped are changes that happened at the margin; they were incremental changes. The crack trade leveled off. The population got a little older. The police force got a little better. Yet the effect was dramatic… finally, both changes happened in a hurry. They didn’t build steadily and slowly. It is instructive to look at a chart of the crime rate in New York City from, say the mid-1960s to the late 1990s. It looks like a giant arch. In 1965, there were 200,000 crimes in the city and from that point on it begins a sharp rise, doubling in two years and continuing almost unbroken until it hits 650,000 crimes a year in the mid-1970s. It stays steadily at that level for the next two decades, before plunging downward in 1992 as sharply as it rose thirty years earlier. Crime did not taped off. It didn’t gently decelerate. It hit a certain point and jammed on the breaks.
So it was a number of factors leading to the decrease in violent crime, and effective policing was just a small part of the picture. The authors of Freakenomics controversially attributed the drop in crime to the legalization of abortion. However, as you pointed out, the decline in crime rates were not in any way confined to New York City, and many parts of the U.S. experienced a similar drop in these rates during the 1990s. At the same time, however, the number of incarcerations for drug-related and nonviolent offenses increased, which has clearly become a problem for aging and overcrowded prisons, not to mention the tremendous social ramifications.
Read The Tipping Point by Malcom Gladwell it illustrates the Broken Window Theory beautifully. Essentially if someone breaks a window on purpose in a building and you dont fix it other windows will be broken. If you clean it up no others will be damaged. This is used as both a metaphor and an example of how crime epidemics can be started and ended. Taking care of petty crime like graffiti or jumping the turnstile in the subway leads to lower crime rates overall, less murder, robbery, assault etc. i.e. clean up the window and others wont get broken.
Is anyone familliar with Martin Lindström? He's in the field of branding and marketing and in his books he analyzes what makes people buy specific products and prefer specific brands.
In one of his books, Buyology (http://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/0385523890/ref=sr_1_1?ie=UTF8&qid=1346762504&sr=8-1&keywords=buyology) he makes the point that horrific images on cigarette packs seems to actually have the opposite effect. I'd be really interested to find out what effect a cigarette package displaying ONLY horrific images would have on consumer consumption.
Social Justice Warriors Always Lie: Taking Down The Thought Police by Vox Day <== A really important work
Propaganda by Edward Bernays
Influence: The Psychology of Persuasion by Robert Cialdini
SJW attack survival guide drawing on the work of Vox Day
How to Disagree Without Being Disagreeable: Getting Your Point Across with the Gentle Art of Verbal Self-Defense
Google "verbal self defense" and a lot will pop up, if you are talking about 1-on-1 and small group contexts.
Google "influence" or "persuasion" or "propaganda" or "social change" if you are talking about large groups or society as a whole.
Here ya go: http://www.amazon.de/gp/product/B00RW6WKAI?*Version*=1&amp;*entries*=0
I've gotten a lot of emails that look exactly like this one and I immediately delete them because they're spam. You need to answer two fundamental questions: Why should they trust you? and Why should they pay attention to you? You're not giving them a reason to trust you because you're essentially a nobody with no track record. You're not giving them a reason to pay attention to you because there's nothing personalized or unique to them about this email, you talk way too much about yourself, and you don't talk enough about what you can ultimately do for them.
Here's a breakdown of the current email:
> I'm Joe, a Web Developer from X.
Intro is alright. Before that you might want to say, "Hi $name,".
> Recently I found your website, and, was curious if you would be interested in working towards building a new one?
Why? What's the business case for a new website over their old website? What's the benefit?
> I currently work for a web agency in X, who offer web services for small, medium, and, large businesses, though I'm looking for further work to help businesses in the area.
Is it you or the agency offering services? This is confusing. Help businesses do what exactly? You could say, "At $web_agency I've worked on projects for multi-million dollar businesses such as X, Y, Z but now I'm leveraging my experience to help businesses like yours in $your_market do A, B, C."
> I have worked on hundreds of websites and have been working in the industry for nearly 6 years.
But what results did you get? Did you increase sales by X% for ABC company? What can you do for them? Don't make it about yourself.
> Additionally, I have a strong knowledge in SEO, which can help your website perform better within Google's search results.
What's SEO? Why should they care?
> I am really good at what I can do, and, can offer an agency service with non-agency prices.
Don't tell, show. And don't compete on price, please...
> Let me know if this is something you would be interested in.
> If you would like chat and organise a meeting to discuss this further, feel free to email me back, or call me on X
Why not create an attention-grabbing hook like, "$name, let's set up a quick 5 minute call so we can discuss a few ways your website can be improved to increase appointments/sales/etc by 20% like I've done for my other clients."
I suggest you read Pitch Anything and CA$HVERTISING.
Here's the UK link
Thanks so much!
yes, they do this in whole foods to make it smell like fresh bread and lots and lots of other places (why chain stores always smell the same).
If interested, you should read Buyology by Martin Lindstrom if you are interested in more of the subject of how marketers mess with your perceptions.
The Tipping Point has a section explaining this process. Pretty good read.
Not sure if it's exactly what you mean but:
Malcolm Gladwell - The Tipping Point: How Little Things Can Make a Big Difference
Edward Bernays - Propaganda
Walter Lippmann - Public Opinion / Phantom Public
Anthony Pratkanis - Age Of Propaganda: The Everyday Use And Abuse Of Persuasion
Noam Chomsky & Edward S. Herman - Manufacturing Consent
Noam Chomsky - Media Control / Propaganda And The Public Mind / The Propaganda System / What Makes Mainstream Media Mainstream
Thomas de Zengotita - Mediated: How The Media Shapes Your World And The Way You Live In It
Jason Stanley - How Propaganda Works
Alain De Botton - The News: A User's Manual
Hire someone if you can. Copywriting is not something you can learn in a week. Sure, anyone can write, but persuasion, style, graphics elements are all elements you have to learn.
This is my best copywriting book of all time, and I have read a lot of them. It's simple, well-written, concise and very effective. Make sure to read "Elements of Style" a couple of times as well.
As for general pointers, here are a few quick, very quick tips:
Did you really read all that? Did you understand the message? Thought so.
3) The simple most important point in copywriting is the header. Final answer Adwords can cost up to $1.00 a click. You know how much time most people will spend on your website after costing you a dollar? 5 seconds. Five little seconds. You have five seconds to impress them and the header is the first - and most of the time the only - thing they will read. Make it clear, outstanding, not too long and make it arise curiosity.
Let me give you an example. Say you never went to reddit and had five seconds to decide whether it is a good website. Which header would be the most effective?
"Well visitor to our fantastic website! My name is Mark and I created Reddit for people, just like you. Reddit is a place where blah blah blah".
-or-
"Interesting, funny, educating stories, upvoted by people like you"
It's obviously still weak even under its second form, and it would be tough to write copywriting for reddit anyway, but you get the point.
4) Unless what most people think, perfect grammar and orthograph are not a must You know where my perfectly-written texts end? In the thrash bin. The best copywriting I've read had various mistakes and ineffective sentences. Perfection does not sell. Nobody wants somebody perfection, despite what most people think. The fact you want perfection implies you will never be satisfied.
That being said, do proof-read your text. Mistakes make you look like a fool, and too many of them will ruin your credibility.
5) Sub-headers, Post-scriptum, facts, testimonies, guarantees are the most read element of a copywriting, in decreasing order of importance People like Post-scriptums. It should be the last thing on your page.
6) Work on it, split-test it, think like a customer You cannot know how they think until you get data feedback. You won't get it right the first time unless you are extremely good and experienced.
7) Your first copywriting attempts will be thrashed immediately. They will be incredibly bad. I am looking at my first copywriting attempts and they are simply ridiculous. The worst mistake? Too long. Keep things short. People are busy. No need for a ten-pages copywriting page if you sell a $10.00 product. Avoid technical terms. Be direct, friendly, professional and do not use hear-say.
8) Everything is important in copywriting. Even positionning. Every pixel that lights or doesn't light up on a computer is important. What you don't put is almost as important as what you put. When you copywrite you need to think of everything. Everything. Rythm, pace, style, wording, positionning, color scheme, elements...
9) Use everything you have. Bolded, italics, underlined, cross-lined, bullets points, and CSS to its full extent
10) Call to action. Don't forget it
This is FAR from all, and I haven't even discussed style, the most important elements in copywriting, but it should be a good starting point.
Ooof, Khmer was horrible. For books on propaganda, maybe take a look at these:
Fairly sure you can find them at B-Ok to sample.
This is the greatest and most important documentary ever made. Can't believe I had never heard of Edward Bernays before seeing this, I suggest buying his book Propaganda. The man was a genius at helping business turn active citizens into passive consumers. Now all you ever hear from people is "vote with your dollar!". Forget actual participation its all about what you consume that defines you.
Here is a [torrent](http://thepiratebay.org/torrent/5119790/Adam_Curtis_Collection_(Century_of_the_Self__The_Trap__etc.) with all of his documentaries for anyone interested.
Hey Whipple Squeeze This is a really phenomenal overview of creating ads. It is a very engaging and informative read and is perfect for those looking to break into the industry.
Ogilvy on Advertising delves a bit more into the overall experience of working at an agency like what the account team does vs. media teams and so on in addition to actually making ads. It's a bit dated but I think it holds up pretty well. Sure a few of his predictions about the industry didn't come to fruition and the book primarily focuses on TV spots and longform magazine ads (you can't write about banner ads or Facebook ads in 1985) but I'd say a lot of the concepts Ogilvy touches on are pretty timeless.
Would love to add anyone on Goodreads if you use it too :) [Add me](https://www.goodreads.com/thedoerco
)
Second Influence. Getting Everything You Can is good if you are basic in marketing, I would not recommend it for people who are more advanced.
If you don't know what a "business goal" is, you need to read this:
Great book. link
Yes, there are plenty of "paid shills," plenty of voter rights abuses, etc. Your mistakes are as follows:
How about instead of reading conspiracy theories online -- which could possibly be posted by anyone, even these scary bots you refer to -- who don't you read an actual book from a credible source? Try:
https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332
Accounts, not accounting, mate.
Very broadly speaking, an agency is divided into two parts: Accounts and Creative. Accounts is the liaison between the agency and the client. They define broad objectives, general strategy and make sure the trains run on time. Creative makes the actual ads.
You don't need experience to make a book. You just need good ideas and maybe a friend who's handy in graphic design. That said, very few creatives find jobs without going to portfolio school first. Read Hey Whipple, Squeeze This and see where it takes you.
Good question. Tbh marketing is fairly easy to understand at a conceptual level. Most people I have met in the industry that are good at marketing are able to understand customers and find insights within data, but most of those things are learned.
I would recommend (in order of affordability):
Hey Whipple Squeeze This
Ogilvy on Advertising
Advertising Concept and Copy
Each is more complex than the last so Whipple would be a cheap and easy start to understand marketing concepts. Hope this helps.
Check out [this book] (https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1119164001) - great, definitely recommend.
Ah, that's one of the more traditional shops.
I'd say that what everyone else here still stands. As a graphic designer, you do have the framework to be an AD, it just means changing your portfolio's focus.
So instead of worrying about kerning and grids, you need to focus more on USPs and brand messaging. Let on pixel pushing and more big picture thinking.
If your library has these books, Ogilvy on Advertising and Hey Whipple are great starters for understanding the creative process.
It's always been like this. If you're interested check out:
Rich Media, Poor Democracy: Communication Politics in Dubious Times by R. McChesney
Necessary Illusions : Thought Control in Democratic Societies by N.Chomsky
Our Unfree Press: 100 Years of Radical Media Criticism by R.McChesney
Beyond Hypocrisy: Decoding the News in an Age of Propaganda by E.Herman
Inventing Reality: The Politics of News Media by M.Parenti
Dollarocracy: How the Money and Media Election Complex is Destroying America by R.McChesney
Manufacturing Consent: The Political Economy of the Mass Media by E.Herman and N.Chomsky
Constructing Public Opinion by J.Lewis
The More You Watch the Less You Know by D.Schecter
The Political Economy of Media: Enduring Issues, Emerging Dilemmas by R.McChesney
Gender, Race, and Class in Media: A Critical Reader by Dines and Humez
Beyond Consumer Capitalism: Media and the Limits to Imagination by J.Lewis
Propaganda by E.Bernays
Make-Believe Media: The Politics of Entertainment by M.Parenti
When News Lies by D.Schecter
Media Control: The Spectacular Achievements of Propaganda by N.Chomsky
Will the Revolution Be Televised?: A Marxist Analysis of the Media by J.Molenyeux
All these guys have youtube lectures if you aren't much of a reader. Alternatively check out the following documentaries:
Manufacturing Consent
The Myth of the Liberal Media
The Power of Nightmares
Psywar
Class Dismissed: how TV frames the working class
The Power Principle
Project Censored: Is the Press Really Free?
Or you could even do a course in media literacy and watch Sut Jhally's lecture series on Media, Public Relations and Propaganda.
I highly recommend Yes!: 50 Scientifically Proven Ways to Be Persuasive, which is basically a simplified and actionable version of his more popular book Influence: The Psychology of Persuasion.
Note: I have not read the latter book.
PsyBlog is also great (not related to Cialdini).
And of course, How to Win Friends and Influence People is a classic and is still relevant.
Chris Fox has a book on relaunching novels that might be of help to you https://www.amazon.com/Relaunch-Your-Novel-Breathe-Backlist-ebook/dp/B071HVZD1G
First:
http://www.amazon.com/Ultimate-Guide-Google-AdWords-Million/dp/1599184419
Second: http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X/ref=pd_sim_14_3?ie=UTF8&amp;dpID=51qNA-w7TXL&amp;dpSrc=sims&amp;preST=_AC_UL160_SR127%2C160_&amp;refRID=067Y1BH3800X4A8QJ62N
Third: Take Over The World.
The Man who Mistook his Wife for a Hat By Oliver Sacks is an amazing book about odd neurological disorders and what they do to people. It is a fascinating, well-written book that was very easy to read.
Musicophilia: Tales of Music and the Brain By Oliver Sacks is another very interesting book about how music affects the brain.
The Definitive Book of Body Language is another good book that'll make you a bit more observant of people.
The Art of War is always a classic, good, and informative read.
Those have been my favorite. I have a friend who suggest The Tipping Point is a really good book, but I haven't gotten around to it yet.
Hope that helped.
Edit: Me grammar wrongs
Recommended Reading:
(Those are just the ones I have sitting on my bookshelf... I have a dozen more on my Kindle that I can add to the list if you're interested.)
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Authors &amp;amp; Speakers (lots of TED Talks):
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Let's start a book club! :)
A couple I've enjoyed lately:
Rabid: A Cultural History of the World's Most Diabolical Virus
The Red Market: On the Trail of the World's Organ Brokers, Bone Thieves, Blood Farmers, and Child Traffickers -
They're both enjoyable reads, not especially boring or academic.
I also second /u/Createx's Freakonomics recommendation. That book was great. Along the same cause and effect theme is The Tipping Point.
I am not sure about any Canadian Forces specific books. But some standard military officer books that in my mind are good to read about leadership and wisdom would be:
(http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1342986110&amp;sr=1-1&amp;keywords=The+Tipping+Point+by+Malcolm+Gladwell)
I realize you didn't go to advertising school and probably didn't put together a portfolio, nor are you at a big name agency, so I figured I'll throw in a few reading suggestions to fire up your brain and help you build upon your base of knowledge so you can speak with greater authority on the subject.
Hey Whipple (http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=sr_1_1?ie=UTF8&amp;qid=1369356964&amp;sr=8-1&amp;keywords=hey+whipple)
Advertising: Concept and Copy (http://www.amazon.com/Advertising-Concept-Third-George-Felton/dp/0393733866/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1369357028&amp;sr=1-3&amp;keywords=the+advertising+concept+book)
Advertising Concept Book (http://www.amazon.com/Advertising-Concept-Book-Second-Barry/dp/0500290318/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1369357028&amp;sr=1-1&amp;keywords=the+advertising+concept+book)
The Copy Book - This book is one of my favourites because it just deals with writing and it's big and glossy and wordy. (http://www.amazon.com/D-AD-The-Copy-Book/dp/3836528320/ref=pd_sim_b_11)
Also just look through annuals and always keep good writing and good ideas at the front of your mind. The
Men hvis det havde været en Russisk rigmand som ejede et medie og havde forbindelse til KGB / FSB så ville du lige pludselig tro mere på historien. Specielt hvis det er vestlige medier der siger det. Ik? ik? jov
Edit: jeg synes du burde læse den her bog: https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
Because Falwell's own words were quite specific about this: he and his followers were constantly saying that people with AIDS should be segregated from the rest of the population, that they were dangerous and evil – those were the words he used – and even that LGBTQ people should be imprisoned and executed. His church continues to support such proposals outside of the US, as well, even today. If these things are somehow not malicious, then the word has lots its entire meaning. There can be nothing more malicious than threatening people with death and suggesting they do not even have the right to exist.
And using an image "just to catch the eye" is a core element of propaganda. It wouldn't work very well if it didn't catch the eye, would it? Sure, he wanted to "sell his stuff" – i.e., have people give him money. That's pushing for material and/or ideological support – a central intent in almost all propaganda.
I think you may not be very familiar with Falwell and his movement if you think there wasn't malicious intent.
You can start here:
https://www.amazon.com/Jerry-Falwell-Rise-Religious-Right-ebook/dp/B07MKPDCD4
https://www.amazon.com/Falwell-Inc-Religious-Political-Educational-ebook/dp/B01ARRWPKI
https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
Luke Sullivan.
"Hey Whipple, Squeeze This!"
If you haven't read this yet, start there.
Itse kuuntelen kirjoja aina kun kävelen tai matkustan jonnekkin. Saa senkin ajan hyödynnettyä.
En tiä minkälaisia kirjoja tykkäät lukea, mutta itse tykkään markkinointi, yrittäjyys aiheista.
Rich dad poor dad on ihan ykkössuositus yrittäjyydestä ja "contagious", sekä "influence. Psychology of persuation" markkinoinnista.
https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610
https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587
https://www.goodreads.com/book/show/28815.Influence
You aren't following best practices of landing page design. You need a clear call to action and value proposition.
https://blog.hubspot.com/marketing/landing-page-examples-list
https://blog.kissmetrics.com/landing-page-design-infographic/
http://ww5.komen.org/
Your site does a very poor job of explaining your mission, who you are, or what you do. It seems like a scam. Look at the Komen example and replicate that.
In this case the value you provide to the 'customer' (your donors) is the good feeling they get when they donate. So you need to reinforce the story they tell themselves about donating to a worthy cause.
https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335
But I think you also need to niche down and tackle this in pieces. "Genetic research" and "anything genetic related" is too broad a topic. Pick one disease and focus on that.
https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336
This should be all the advice you need to get started, the rest is education and elbow grease.
Because making loose correlations between anecdotal observations is a lot easier than thinking about socioeconomic issues. Because humans are hardwired to be tribal, and most of our self selected tribes are monochromatic. Sapiens, Outliers, and The Tipping Point touch on these flaws in our wetware.
I hate to quote statistics without citing the source, but the source was a lecture in psychology and I don't have notes about the citation. About 4% of men and 2% of women (4% in women around the age of 40 due to a drug commonly taken by pregnant women at the time) are homosexual. Individuals can form close acquaintances with about 150 people (The Tipping Point), so there are good odds that about six people you personally know and regularly interact with are gay.
Get this book. Read the chapter on creative briefs.
Then, get this book. Read the whole thing. Twice.
Then get this book. Read the chapter "How to Get an Idea." Then read the chapter "How to Craft Copy."
Pick 5 brands. Not small unknown brands, but brands that have agencies do their ads. Make 3 ads for those brands.
You'll have to write 100 headlines to get 2 or 3 good ones. Once you get more experience, you'll be able to squeeze out the gold with less effort.
Hey, Whipple, Squeeze This by Luke Sullivan
The Advertising Concept Book by Pete Barry
Those are two English books I have been exposed too when I was learning advertising as a sidetrack on design school. I'd say next to these search something good about storytelling commercially and how to think lateral.
Good luck and my best tip would be, fall in love with the to market product/service/person and have fun!
Gun violence is actually way down:
http://dailycaller.com/2013/05/08/study-gun-violence-plummeted-but-people-think-it-increased/
What is way up is media trying to make it seem like there is an epidemic as part of a public relations (propaganda) campaign against the Second Amendment.
If you haven't already this is a must read on this subject "Propaganda by Edward Bernays" http://www.amazon.co.uk/PROPAGANDA-Edward-Bernays/dp/0970312598
Edward Louis James Bernays was a pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud.
Some very interesting things in this article. For instance,
>One of the most disconcerting developments of the ugly 2016 Presidential campaign has been ongoing criticism by mainstream media sites and pundits of competing sources of news and information. This attempt at information control is reminiscent of the line of thinking argued by Walter Lippmann and Edward Bernays, both members of the Creel Committee. The Creel Committee was the first systematic large-scale government-sponsored propaganda effort, which turned the formerly pacifist US into an eager antagonist of Great War Germany. The Committee was remarkable in the range of channels it used before the days of mass media to reach citizens and pump out stories of German barbarism, including bogus accounts of German soldiers bayonetting babies. Many member of the American public were horrified in the 1920s when they learned of the operation of the Creel Committee and the ease with which it had manipulated mass opinion.
>Apologists like Lippmann and Bernays argued that modern life had become too complicated for ordinary people to understand; that citizens needed to have their information screened, interpreted, and presented by experts, such as members of the media. Bernays in his 1928 book Propaganda tried to rehabilitate the term, arguing that the word originally referred to religions presenting their message to potential converts, and that governments and businesses were justified in presenting the most persuasive version possible of their case, including using emotional techniques and validators to bolster their image. To illustrate how routine propaganda was, Bernays took the front page of a New York Times edition and ascertained that half the stories were propaganda.
>In other words, the notion that the public should accept elite minders and gatekeepers as their sole source of information comes straight from successful first-generation propagandists.
Sweet. Another suggestion, depending on what type of work she does, I recommend a great book that specifically talks about creating good advertisements. If she designs anything relating to branding, brand identity or ads, this is a must read - however, if she does these things theres a high percentage she might have read it.
Hey Whipple, Squeeze This
best of luck to y'all with the wedding
Way I see it, you have three options:
My personal preference is the third option, but the first is also a good one. I don't think you'll have much luck with the second.
/u/Arkelias (Chris Fox) actually has a book on this very subject called Relaunch Your Novel. Check it out. I decided that relaunching my old series ultimately wasn't for me since the return still wouldn't be worth the effort, but Chris goes through the process in some detail. Worth a read.
Cashvertising - Looks cheasy as hell, but it's by far the best book I've read on the subject. Lots on what makes someone buy, how to present it, etc.
I started with books. Lots and lots of books. Here are a few of my favorites (not affiliate links)
Influence: The Psychology of Persuasion
How to Write a Good Advertisement
The Copywriters Handbook
CA$HVERTISING
Not a course but this book by Perry Marshall helped me out a lot when I wanted to learn more: https://www.amazon.com/Ultimate-Guide-Google-AdWords-Million/dp/1599184419
This is a good starting point:
Perry Marshalls: Ultimate Guide to Google AdWords
Hal Varian: Quality Score & the Ad Auction
Take everything you read/learn online with a grain of salt. PPC is not black and white, not every practice works in every industry/budget/account. Try to learn the logic behind making intelligent decisions in PPC.
That will come with time! I suggest reading some books that will help you on self-improvement:
The Tipping Point and The Outliers: The Story of Success by Malcom Gladwell
Emotional Intelligence by Daniel Goleman
Thinking, Fast and Slow by Daniel Kahneman
like how we shut up and let the Sackler family create the opioid epidemic, killing tens of thousands of people a year for the last few decades.
let's not listen to those doctors that tried to warn us that they were very addictive and deadly, because most doctors and scientists didn't agree yet. let's just wait and do nothing, because that works.
sike
it's called a grassroots movement. the minority has to keep voicing or nothing will change, the powers in control will keep thinking nothing is wrong and not change anything
i suggest reading or looking into Malcolm Gladwell's The Tipping Point to understand why it doesn't work the way you think it should.
&#x200B;
I can go on and on with more cases of drugs that ended up recalled, many tens of years after they were in the market before enough damage happened the FDA was forced to act, but here's a link
https://web.archive.org/web/20190604093229/https://prescriptiondrugs.procon.org/view.resource.php?resourceID=005528
3 great books to read, in descending order of importance:
The Mousedriver Chronicles (Couple of kids out of Wharton starting a company around a mouse shaped like a golf driver)
The Art of the Start (Guy Kawasaki- Entrepreneur's instruction manual.)
The Tipping Point (Malcolm Gladwell- good explanation of how to select the few important things to do to make your snowball into an avalanche.)
Hit me up via pm if you have any further questions. You're where I was about 2 years ago.
Oh boy, have I got some stuff for you. There's endless information about how to market your podcast. Here's some stuff to get you started.
There's tons more on this topic. Let me know if you want more. I'm also curious to hear what you do yourself to grow your show and what's worked.
I just finished Buy-ology: Truth and lies about why we buy by Martin Lindstrom over the weekend. Read it for a marketing course and really enjoyed it.
Not sure what I'll read next. I've got a few books piled up somewhere in my house though.
You need to make good fake work. No one should care at the jr/intern level that your book is all spec work.
The Creative Ham has a good build a book resource for you. http://www.thecreativeham.com/resources/portfoliolaunch/
Try to find a creative you like to judge the student work you're making. Even better if they work somewhere you'd like to end up.
Some other great resources to check out:
[Hey Whipple] (http://www.amazon.com/Hey-Whipple-Squeeze-This-Advertising/dp/0470190736/ref=sr_1_2?ie=UTF8&amp;qid=1420589603&amp;sr=8-2&amp;keywords=hey+whipple+squeeze+this)
[Advertising Concept Book] (http://www.amazon.com/Advertising-Concept-Book-Second-Barry/dp/0500290318/ref=sr_1_1?ie=UTF8&amp;qid=1420589650&amp;sr=8-1&amp;keywords=advertising+concept+book)
Ogilvy on Advertising
Truth, Lies, and Advertising
Hey, Whipple
Bill Bernbach's Book
The Book of Gossage
You should also check out Truth, Lies, and Advertising.
http://www.amazon.com/Truth-Lies-Advertising-Planning-Magazine/dp/0471189626
One of the best things I heard when going to college for advertising was to think "What is the one thing that will get the audience you want to buy your product? Make that the focus." You're not going to come to that conclusion without researching. Find out the purpose of the product, the objective of the ad, the benefits the product has, the point of difference it has against competitors, the tone of the brand, the target audience, the target concern of that audience and then use all of that to solve a barrier that the audience or brand has. And if you really want to get creative read some of the many amazing advertising books out there when you are out of ideas. Good luck!
What kind of marketing will you be doing?
There are a lot of good resources out there. I've been in some marketing role for the past 10 years (developer working in support of B2B marketing, B2C/e-commerce, currently B2B targeting large corporations) and depending on what you are doing I could help point you in different directions.
One thing you have to figure out is how metrics driven you will be. The past few years have shown a big shift from marketing for marketing's sake to true measurement of performance (i.e. ROI).
There is a great book called "Marketing Metrics" that talks all about this. There's another good web site, MarketingNPV.com that talks about marketing measurement.
While that is at a higher level (in other words, if your boss doesn't do this stuff now it will be hard for you to come in and try to change his mind) you will want to focus on a few other things. Some books that have helped me a lot in terms of general marketing education:
Building Strong Brands - if the role is more brand focused. Obviously doesn't hurt to learn this stuff as growing and updating your perspective always helps.
Copywriter's Handbook - I think this is necessary for any marketer. Learn how to write succinct selling copy. In my experience, learning how to use words well is a key skill in any marketing role. I've used it to write tag lines, brochure/collateral copy, web copy, large PDFs for lead generation, press releases, etc.
Copyblogger - Good online resource. They are very salesy (always trying to push some eBook or webinar), but if you can deal with that there is some good knowledge there.
Good luck! Marketing can be very fun... just prepare yourself, in this industry there are a lot of people who are much better at marketing themselves than marketing their company or product. Fortunately, as more executives and marketers start focusing on measurement of results, these people will be weeded out.
Hope this helps.
Here is what I recommend currently:
For beginners:
Free: https://www.coursera.org/courses?languages=en&amp;query=digital+marketing
Paid: https://www.udacity.com/course/digital-marketing-nanodegree--nd018#
(You can get it free if you take the courses with out the degree)
Foundations To Advanced Topics:
Paid: http://neilpatel.com/advanced-marketing-program/
(Neil Patel is one of the few Internet Marketers I would trust. He has successful businesses and is fairly transparent)
Books that can help you with marketing:
Influence: The Psychology of Persuasion - Once you read this book you will see the techniques used everywhere in marketing. Once you understand the techniques you can apply them yourself.
The Anatomy of Story: 22 Steps to Becoming a Master Storyteller - Everyone talks about copywriting, but IMO most copy is written way to salsy and is obvious. I have had much better results using stories to sell and most of my sales pages use story telling techniques to bring the reader on a journey.
The Copywriters Handbook - That said, you should still understand the point of copy and this book does a good job. Once you know the fundamentals of copywriting you can sell almost anything.
What to avoid:
Avoid any courses that are selling Techniques or formulas (I.E: My Super Awesome Snapchat Method that brought in $5000") while most have useful information the issue is simple:
Formulas/Templates/Tactics will only get you so far and won't always work. Yes, some methods have been proven to work time and time again, but you are still better off learning the fundamentals of marketing and sales over reusing tactics and templates.
By learning the fundamentals you will be able to rapidly test and try new things to see what works and doesn't. This will give you more flexibility and success in the long wrong.
Most people sell courses around tactics because most customers want a lazy way to make money. Do they work? yes and no. There is no real answer - these tactics may work for you or not as there are a lot of things to factor in.
When buying a course check out the instructor. A lot of Internet Marketers only had 1 success before selling courses on the subject. If someone claims to be an awesome marketer and doesn't have more than 1 success as proof, something is wrong and most likely that success was a fluke.
Most trustworthy marketers normally will have a long track record of successes or at the very least have well known clients (Google/Facebook/Coke/etc).
TL;DR: Avoid tactics/templates/Formulas and learn the fundamentals of marketing.
Documentaries:
Human Resources
The Century of Self
All Watched Over by Machines of Loving Grace
Books:
Naomi Klein - Shock Doctrine
Edward Bernays - Propaganda
Walter Lippman - Public Opinion
Wilhelm Reich - Mass Psychology of Nazism
Slava Gerovitch - “New Soviet Man” Inside Machine: Human Engineering, Spacecraft Design,and the Construction of Communism
Edit: OP also important is to consider Maslow's Hierarchy of Needs; Reproduction (sex), Subsistance (food, air, sleep) followed by safety/security, belonging (family, society), esteem (self-confidence) and finally self-actualization. Control these and ultimately you control the masses.
Both 1984 and BNW aboard these subjects with different emphasis (BNW - reproduction, 1984 -security and esteem).
Propaganda by Edward Bernays
Edward Bernays is widely considered to be the pioneer of public relations. (https://en.wikipedia.org/wiki/Edward_Bernays)
Propaganda is probably his most well-known book: http://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
This https://www.amazon.com/dp/039472903X/ref=cm_sw_r_cp_awdb_-LmozbRFSJV3K
And this https://www.amazon.com/dp/006124189X/ref=cm_sw_r_cp_awdb_dMmozbWME8S98
And for fun read, get Matt Beaumont's "e" and "e squared": https://www.amazon.com/gp/aw/s/ref=is_s_ss_i_0_9?k=matt+beaumont&amp;sprefix=matt+beau
Also, get this for general knowledge of some of the great work done in particular medium: https://www.amazon.com/dp/1118101332/ref=cm_sw_r_cp_awdb_0Qmozb5TPRJCS
Welp I guess we're downvoted for mentioning a book:
https://www.amazon.ca/Hey-Whipple-Squeeze-This-Creating/dp/1118101332
"MTIV ..." by Hillman Curtis is a great read, and is packed with wisdom and inspiration.
"Hey Whipple, Squeeze This!" by Luke Sullivan is about advertising. So it's not exactly a design book, but it's all about thinking outside the box and making it in the real world as a professional creative, which totally applies to us. Plus, Sullivan is a really fun writer.
Finally, "Make it Bigger" by Paula Scher is an excellent memoir by a living legend.
http://www.amazon.com/gp/aw/d/0735711658?pc_redir=1398499744&amp;robot_redir=1
http://www.amazon.com/gp/aw/d/1118101332?pc_redir=1398472389&amp;robot_redir=1
http://www.amazon.com/gp/aw/d/1568985487?pc_redir=1398526939&amp;robot_redir=1
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Are you giving away a story free to subscribers? Where in your front matter / back matter do you put your CTA (Call to Action) to entice them to sign-up? Do you use images or just text? For every 100 books you sell (or give away free), how many subscribers are you getting on average? It's work, but it's soooo worth it.
ETA: Throwing some power words into your CTA/headline might help too. The Lust column on that page, for instance, has some juicy words to use for your CTA/headline. Have I mentioned the importance of your CTA/headline enough yet? ;)
ETA TOO: If you want some homework, read Influence by Cialdini and/or Tested Advertising Methods for some basics on marketing. For even more author-specific newsletter tips, check out Mark Dawson and/or Nick Stephenson.
And I have these in my list on amazon. Would love to get some opinions on them:
&nbsp;
How to Win Friends and Influence People
by Dale Carnegie
&nbsp;
Secrets of a Freelance Writer: How to Make $100,000 a Year or More
by Robert Bly
&nbsp;
Words that Sell
by Richard Bayan
&nbsp;
Tested Advertising Methods
by Caples and Hahn
&nbsp;
Writing That Works
by Kenneth Roman and Joel Raphaelson
&nbsp;
Confessions of an Advertising Man
by David Ogilvy
&nbsp;
The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout
&nbsp;
The Robert Collier Letter Book
by Robert Collier
&nbsp;
Nicely Said: Writing for the Web with Style and Purpose
by Nicole Fenton and Kate Kiefer Lee
&nbsp;
Letting Go of the Words
by Janice (Ginny) Redish
&nbsp;
Essential English for Journalists, Editors and Writers
by Harold Evans
&nbsp;
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
by Lindsay Camp
&nbsp;
Writing Tools: 50 Essential Strategies for Every Writer
by Roy Peter Clark
&nbsp;
Read Me: 10 Lessons for Writing Great Copy
by Roger Horberry and Gyles Lingwood
&nbsp;
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
by Luke Sullivan
&nbsp;
WRITE IN STEPS: The super simple book writing method
by Ian Stables
&nbsp;
On Writing Well
by William Zinsser
&nbsp;
The Wealthy Freelancer
by Steve Slaunwhite, Pete Savage and Ed Gandia
&nbsp;
Write Everything Right!
by Denny Hatch
&nbsp;
The Secret of Selling Anything
by Harry Browne
&nbsp;
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
by Chris Murray
&nbsp;
On Writing
by Stephen King
&nbsp;
Writing for the Web
by Lynda Felder
&nbsp;
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley
&nbsp;
This book will teach you how to write better
by Neville Medhora
Well there's the sequel of course: Superfreakonomics. And everything by Malcom Gladwell kind of falls into the same genre: The Tipping Point, Outliers, Blink... Then there's The Long Tail by Chris Anderson of Wired and Bad Science by The Guardian's Ben Goldacre....
A Short History of Nearly Everything is also absolutely brilliant 'popular science' but not as 'generation now' as the ones above.
That's just top of my head. All of these books are a few years old but still a great read. I'd say they're all typical Redditor reading if that makes sense.
Yes, protests ARE a great start! But there needs to be steps beyond that also that are in place. A plan to get to what you need.
Good book: http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624
Malcolm Gladwell's The Tipping Point is all about the phenomenon of how certain things become popular seemingly overnight. It's not a new phenomenon, nor is it limited to YA books, or books at all.
Books!:
http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624/ref=sr_1_4?ie=UTF8&amp;qid=1370576210&amp;sr=8-4&amp;keywords=malcolm+gladwell
http://www.amazon.com/Blink-The-Power-Thinking-Without/dp/0316010669/ref=sr_1_6?ie=UTF8&amp;qid=1370576210&amp;sr=8-6&amp;keywords=malcolm+gladwell
A mental mind fuck can be nice
Are you thinking about The Tipping Point or Blink by Malcolm Gladwell? I don't know if he is entering the Obama Administration in any way, but I would not be incredibly surprised, and the books are similar enough in style and scope to be compared against Freakonomics.
Happy belated birthday. I finally have some time to respond to this when I'm at the office and have relevant things handy.
Books to read:
> In order to bring in enough money to live, I'd probably have to advertise […]
My main point is that word-of-mouth can be very powerful, viral advertising. I highly recommend reading The Tipping Point by Malcolm Gladwell.
> […] and work with unknown clients. That's when things get stressful and annoying.
My secondary point is that if you're aquiring clients through closer connections such as friends, friends of friends, or even friends of friends of friends, yes, they will be progressively more "unknown" and "untrustworthy" but it's still (in my opinion) the best method of finding the most trustworthy first.
What have you got to lose? Not much, when you consider the flexible time schedule. That is, start with a full-time job supporting you financially, and do freelance work in your (little) free time until you reach a point where you can support yourself with a part-time job plus freelancing. From there you can try progressing to supporting yourself mostly or fully with freelance work.
> That's when things get stressful and annoying.
So, your present job is neither stressful nor annoying?
Truth Lies and Advertising by Jon Steel
Madison Valley by Leif Abraham
The Tipping Point by Malcolm Gladwell
Otherwise you should set up an RSS feed with an app like Newsify that includes sites like Adweek, Ad Age, copyranter, KISSmetrics, etc. The industry is constantly evolving and it's worth it to keep up on what's going on now.
Actually...this reminds me the point of the book "Tipping Point" by Malcolm Gladwell. The whole book describes situations where a small change started a snowball effect and created a huge change. In fact many of the stories are about political situations with a conquering power and resistance where a small group of people where able to make such a difference where they eventually beat the big powerful controlling government.
One of the stories was about how the IRA was able to fight back against the British for so long even though the British army was so powerful. Another was in France when it was controlled I think by the Nazi's (don't remember exactly but sounds right). How a small group of locals where able to oppose the controlling power.
This is the description from Amazon:
https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624
> The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
On the flip side the book explains why so many dictatorships are so concerned about anti-government speech and want to control all the media.
Anyway I guess the point is...you just have to get enough of a momentum behind an idea so that it starts spreading and can topple entire regimes.
So I think that part is actually very realistic. Hitler understands that all of his subjects have to think that they are absolutely controlled and that there is no alternate way except death.
These films show an alternate way.
Game Theory: http://en.wikipedia.org/wiki/Prisoners_dilemma
Also, the people making decisions are very rarely highly motivated 20 year old professionals who want to change the world. Unfortunately.
Reading that I found enlightening:
http://www.amazon.com/Vested-Outsourcing-Five-Rules-Transform/dp/0230623174/ref=sr_1_1?ie=UTF8&amp;qid=1343969056&amp;sr=8-1&amp;keywords=vested+outsourcing
http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624/ref=sr_1_1?ie=UTF8&amp;qid=1343969137&amp;sr=8-1&amp;keywords=tipping+point
http://www.amazon.com/Freakonomics-Economist-Explores-Hidden-Everything/dp/0060731338/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1343969152&amp;sr=1-1&amp;keywords=freakonomics
Read "The Tipping Point"
The salient point in there is that once you reach a certain IQ (around 130) it doesn't matter anymore. You've got all the faculties to do whatever, and it's no longer a measure of ability.
Basic Economics - Thomas Sowell
Six Degrees: The Science of a Connected Age - Duncan Watts
Linked: How Everything Is Connected to Everything Else and What It Means - Albert-Laszlo Barabasi
Nexus: Small Worlds and the Groundbreaking Theory of Networks - Mark Buchanan
The Selfish Gene - Richard Dawkins
Sperm Wars: Infidelity, Sexual Conflict, and Other Bedroom Battles - Robin Baker
Motley Crue: The Dirt - Confessions of the World's Most Notorious Rock Band - Neil Strauss
The Black Swan: The Impact of the Highly Improbable - Nassim Nicholas Taleb
The World is Flat - Thomas Friedman
The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell
The Wisdom of Crowds - James Surowiecki
Into Thin Air: A Personal Account of the Mt. Everest Disaster - Jon Krakauer
The Climb - Anatoli Boukreev
Ultramarathon Man: Confessions of an All-Night Runner - Dean Karnazes
Here are all the books with amazon links, Alphabetical order :)
---
This site has some good ads to swipe, with explanations for some of them:
http://swiped.co/
To start off, these books should help to get the basics down pat:
5.https://www.amazon.com/Online-Copywriters-Handbook-Everything-Electronic/dp/0658020994
If you want to go deeper, and become an expert copywriter follow what the late great Gary Halbert says here --> https://www.thegaryhalbertletter.com/newsletters/zfkj_hands_on_experience.htm
All the best on the journey.
http://www.amazon.com/Truth-Lies-Advertising-Account-Planning/dp/0471189626
a classic overview of account planning by one of the greats
---
http://herd.typepad.com/files/bentleyearlsadmap.pdf
a paper that takes a slightly different approach from 'tipping point'
This isn't exactly what you're going for, but gives great insight to advertising. We read in it my account planning class. Loved it and it reads like a book. Very interesting. You can "take a peek inside" or buy here
Read Hey, Whipple, Squeeze This front to back.
Then, from there, it depends what you're going to be doing. I'm a copywriter so I read a lot of books tailored to that.
If you're not going in the creative side, there are still plenty of other books - and I think Whipple applies to all.
No Photoshop. If it's a writing course, stick to the writing. They can learn Photoshop somewhere else.
Good choice on getting Hey, Whipple. It's a great book for advertising in general, and Sullivan is a writer, so there's just that much more value in it. This book also lays out some good basics succinctly. It's not gospel, but it's a start.
I found some tape recording of a consultation session he did with clients - pretty amazing.
Heres Some more:
My Life in Advertising and Scientific Advertising
https://www.youtube.com/user/kopywriting/videos
https://www.youtube.com/user/marketingshowtv/videos
https://blog.kissmetrics.com/
http://socialtriggers.com/
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Writing That Works; How to Communicate Effectively In Business
Give Flat Earth News a read, it's not even about political news, just news in general. There are examples showing how everyone uses bad scientific conclusions and just poor reporting in general to make false conclusions to further a goal or just to make money.
Also if you like that you'd also like Propoganda by Edward Bernays.
Uh, guess who actually wrote THE bible on propaganda.
https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
Another good article is
The Tie that Binds: Sadomasochism in Female Addicted Trauma Survivors
http://www.tandfonline.com/doi/abs/10.1080/10720160216050?journalCode=usac20
Access it here:
http://dx.doi.org.sci-hub.io/10.1080/10720160216050
I believe this is the correct Stephen Southern. He may have done further research, I am unsure. I know these doctors also like hearing personal stories too. It can assist with their research.
https://www.mc.edu/faculty/u/Southern
This article is eerily similar to your experience.
Essential Papers on Masochism (Essential Papers on Psychoanalysis)
https://www.amazon.com/Essential-Papers-Masochism-Psychoanalysis/dp/0814734952/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1501473753&amp;sr=1-1&amp;keywords=9780814734957
Also, if you dig back away in my comments this used to be a trolling account, I'm not going to lie. Yes I do go to the gym, yes I have been kicked out of Planet Fitness lmao. I'm also 100% against BDSM and the whole "Red Pill" mentality to be honest I find that whole subreddit extremely funny. But I digress, this is reddit..You don't have to listen to me, just follow the current research and truly start digging, you will find answers, and many simply show BDSM is in no way shape or form healthy.
To be perfectly honest, this type of behavior has a tie-in with Evolutionary Psychology and Primatology. If you are interested read about Psychology of Institutionalized violence. We witnessed it during Roman Coliseums, Bull Fighting, Boxing, MMA, etc. Violence is a HUGE part of our species.
If you look at our history as primates we have engaged in many perverse activities, especially war.
Also I read your edit. It's honestly pretty eerie how similar it is to a email I sent to a Psychologist and what I have said previously in conversations with medical professionals. I'm not going to lie I'm a big wigged out right now!
My email read as follows. I had to redact some information, but it should sound identical to your thoughts. I typed this email 2 months ago.
"She has an unhealthy liking with Sexual Masochism and a pornography. Knowing her currently compromised mental state, emotional vulnerability, and ESPECIALLY claims of sexual assault/abuse/molestation as a child I feel there may be some kind of SERIOUSLY messed up relationship between these two. These types of power dynamics and their relationship, especially if they existed previously, are not healthy.
At one point she suggested erotic asphyxiation and being bound, whipped, gagged, punished, humiliated, wanted pain inflicted on her, arm twisting, etc. Yes, I understand people do kinky things in the bedroom, but there is NOTHING okay about wanting someone else to injure you, humiliate you, or cause you bodily injury. I specifically remember giving her a stern conversation about how women and men should be treated as equals in a relationship.
I KNOW this behavior has also caused her bodily injury. It was CLEARLY welts from being hit. She could barely sit down. She also had body injuries during this time that I couldn't account for. She has also had bruises and cuts that I couldn't account for. Once again, knowing her mental state and past traumas, it's all really troubling.
Lets be honest, this behavior is a bit beyond using some sex toys, slapping butts, etc in the bed. This kind of relationship is wrong beyond comprehension. Taking advantage of a psychologically impaired person with a serious mental illness, childhood trauma, and substance abuse problems for your own sadistic sexual gain is SERIOUSLY MESSED UP!
I strongly feel this behavior is being used as a defense mechanism to mask previous traumas that have occurred in her life."
I have no idea if the info went anywhere, or if the young woman is a lost cause. To be perfectly honest, you can't help everyone, it's just a harsh reality.
If you want to learn more about Psychology in general. I world first start with the master of propaganda, Edward Bernays. He was related to Sigmund Freud(imagine that!) Then read into Pavlov and B.F. Skinner.
https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
People say it's "quackery," but I see the affects of their teachings in every aspect of society.
As the neuroscientist posted in this, she couldn't believed it happened to her, but it does.
Also, when it comes to Childhood Traumas, it becomes extremely hard to navigate fact from fiction. Childhood Sexual Abuse(CSA), and Childhood Abuse in general is strongly linked to pathological lying and grandiose delusions.(It's a coping mechanism) I've heard stories(anecdotal) of some therapist simply tossing in the towel because dealing with someone with Anti-Social Personality Disorder is extremely difficult and sometimes impossible.
I'm also glad you got out of that relationship and found a healthier place!
Edward Bernays literally wrote the book on propaganda and it was his work with United Fruit Company that led to that coup. Bernays, nephew of Freud, was from whom Goebbels learned his trade.
It is Not a Rumor.
See Also:
Propoganda by Edward Bernays, who largely invented the field of public relations and state propoganda, was first published in 1928 but is still a very relevant and engaging read.
Sure ask away.
Regarding Answer 1:
Over at /r/illimitablemen we recently had a little discussion about manipulating the media. Since this subreddit is confidential I can not share what I wrote but here is the little part about the book:
I haven't read the book and have no intention of reading it, since I am not the biggest Ryan Holiday fan. He recommends to start with the smallest companies and work your way up? Sounds fucking retarded and not a valuable strategy if you really want to leave a dent.
I haven't been aware that Ryan Holiday is supposedly THE guru to turn to for political PR. Gave me a good laugh. Anyway, what I do have is [... little later someone posted his concept of trading up the chain A joke of an Wikipedia article that should be removed as soon as possible since it is obvious that this was solely written for the backlinks and poses no relevance to nothing]
Choose the smallest platform and pray for it to get whispered down the lane? Marvellous idea! Someone give that guy a Nobel Prize.
Of course, there are numerous cases where this did happen. But you must be one huge retard to rely on it. This is the last resort and only valuable if you have 0 connections and no inclination to build any.
Listen to people who have real and not merely theoretical knowledge. They all believe Ryan to be an imbecile, which is even worse considering that Ryan is the apprentice of Robert Greene.
[...]
Yesterday I watched the (amazing) football game with [someone] and I asked for their PR book recommendations, having this thread in mind. 5 out of 5 said that they never read PR books on a regular basis. [one guy] said that he hasn't even read a book about PR since his studies.
PR is interesting in the sense that it is is nothing you can really learn from books. The books that come closest are books about war & strategy.
Anyway, we did come up with some good books, especially propaganda minister Joseph Goebbel's favourite:
Edward Bernays, Propaganda (get this even if not employed in the PR sector). Other good books by him: Public Relations, Crystallizing Public Opinion & Engineering of Consent.
Number 2 is Ansgar Zerfaß, though his books are way too expensive for the average, mentally healthy person. Edit: Pirates yohaaay [link removed]
and the third one is Guerilla PR 2.0. by Michael Levine. Comprehensive and updated for the modern environment.
Answer 2: People have been slinging dirt at Hillary for years, so she is used to it. But I have the feeling that Donald Trump, unlike the rest of us, is not cooking with water, hence his dirt just might stick. On the other hand he is pretty far behind in the polls. Polls that are prone to errors and can drastically change given certain circumstances.
Obama having Clinton's back is terrible and will most likely influence the outcome to a certain degree.
Me, personally, I hope that Trump wins since it is better for Russia and therefore better for Europe. I am sick of seeing European farmers, as well as many other professions, lose their job, just because the fucking American elite wants to play Cold War 2.0, and use a trade embargo against Russia.
All because of what? The Crimea? Fuck that, I couldn't care less. Split the Ukraine up, give the part up to Lviv to the Austrian-Hungarian Empire and the rest to Russia.
Please ask question 3 again so I don't forget about it, but I need some fresh air now.
Sorry I'm a little late to the party, but I thought I'd add my two cents.
The great thing about copywriting is that anyone can do it, no matter their background. So don't stress about having the "schooling" needed for the job. All you need is a good work ethic and clever skills.
First — Definitely read up on all the books listed in other comments.
I'd also look into [Hey Whipple Squeeze This] (http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332) by Luke Sullivan, [Pick Me] (http://www.amazon.com/Pick-Me-Breaking-Advertising-Staying/dp/0471715573) by Nancy Vonk & Janet Kestin, and any and all advertising annuals you can get your hands on. Annuals are a great way to learn what works and see it in action. You can find some [recent award show annuals here] (http://www.welovead.com/en/bookshelf).
Second — Build your book.
Free time is a great asset. Use it. In order to really break in, you'll need a portfolio or spec book. This is a book of ads you've created that prove you can solve problems and write. Pick some products and make a campaign for them. The rule of thumb is 3 products with 3 ads each to show you can expand the idea beyond just one print or digital execution.
Many people go to portfolio school to build their book, but it's not necessary for everyone. I didn't do it and many copywriters I know didn't either.
Third — Network.
Although all of the above are important, they won't mean squat if you're not in the right place to talk to the right people. Try joining your local advertising club and go to their events. I'd also strongly suggest looking into [Portfolio Night] (http://www.portfolionight.com/12/). This is a global event held throughout the year that brings young creatives face-to-face with advertising professionals. Not only is it a great way to get some feedback on your book, but an outstanding way to network. You'll meet others like you and start conversations with the very people who could land you your next job.
Hope that wall of text helps. Good luck, man.
Read
Here are three books to get you started:
Get noticed
Advertising is mostly about making sure that people see your product in the mess of crap that people have to deal with. If you want to break into advertising, it's the same principle.
The trick is to treat your submission like a brief. How can I grab their attention? How can I prove myself quickly?
Alec Brownstein is a good example. As The Guardian says:
>He bought Google Adwords spots next to the names of six ad executives he wanted to work with, and waited for the job offers to come in.
>And they did.
Build your portfolio
Find your best stuff. Make some new stuff (just make sure you put that it was for your own pleasure, and wasn't used).
Make your portfolio an example in itself.
Make a kickass covering letter
Letters of note has a great one for inspiration. It starts off:
>I like words.
Don't confuse the kinds of copywriting
Not all kinds of writing are advertising. Copywriters will also do business letters. They'll help clients with their brand's tone. They'll write copy for webpages.
Ad agencies might be interested in that. But they're going to be more interested in your headlines. That you can grab someone's attention and make them cry and laugh.
Don't fucking give up
It's going to be tough. But you can do it.
Hey you should start by researching student books these are the people you are up against. Look at the products they pick. Try to do print for the most part. It's the easiest way to get your idea across quickly which will be good when a CD has about 3 mins to look at your book. Here are a ton of student books:
http://brandcenter.vcu.edu/people/alumni/
also look on creative circus's alumni page as well.
In terms of "prompts" that's kind of on you when creating a portfolio. Find a product that needs fresh messaging try to beat the work they are currently doing.
Also I can't stress how important reading "Hey Whipple" will be for you. You'll find what you are looking for in there. http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=sr_1_1?ie=UTF8&amp;qid=1450214586&amp;sr=8-1&amp;keywords=hey+whipple+squeeze+this
I just bought Hey Whipple Squeeze This as a parting gift for our intern, and The War of Art for myself.
First off, read this a few times if you haven't yet. Like right away. Multiple times.
Second, your portfolio is garbage (that's okay, mine is too and I've been doing this for 10 years). In my opinion, it doesn't show enough thinking--it's a collection of executions, most of which are kind of generic. The best thinking on there is the #antiselfie concept for Canon. That could be a great campaign, but you can't just one-and-done it. Show it in multiple executions, more headlines, maybe write a short Anti-Selfie manifesto. Show thinking that goes beyond ads or Facebook posts. Like, what if Canon bought outdoor space in front of classic selfie backdrops that told people to turn their cameras around, get a life, etc.?
Then do more campaigns like that. If you can, find an art director who will do the comps for you. I know it feels like the writing and thinking should stand on its own, but having a pro-quality comp makes the ideas look more pro.
Keep at it!
Hi Dan, recently graduated graphic designer here. A good gift to give is a graphics tablet. It increases productivity a lot and it is kinda like drawing, though there is a bit of a learning curve but you get used to it after a few days with it.
I recommend this brand Wacom Intuos Art Pen and Touch digital graphics, drawing & painting tablet https://www.amazon.com/dp/B010LHRFYU/ref=cm_sw_r_cp_api_FdmvybKD0ZDC0 they are the apple of design tablets.
Other alternatives are graphic design books. I book that helped me a lot thought school because of my professor is Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads https://www.amazon.com/dp/1119164001/ref=cm_sw_r_cp_api_iimvybHF3B2Q7 it helps you understand the creative process of design and conceptual design. It can be applied to different aspects of graphic design doesn't really have to be in advertising.
Hopefully this helps. Get you started, also now is a good time to do freelance or internships or both. I started freelancing during my junior and senior year and internships. The more experience she can get the better and fill up and make a portfolio both printed and online. The sooner the better.
> Right, but they offered it.
This is you saying they offered the cash.
When I stated that they never offered the cash up front:
> Of course not.
So which is it? Is it they offered the cash up front, or the "of course not"?
The key here is CASH UP FRONT. Not CASH AFTER THE SACRED LOTTERY. You want to motivate people? CASH.UP.FRONT.
> The most common reason for crew to go over their permitted hours is weather delays. Does United control the weather?
DOES THE CUSTOMER?
You don't get it. You don't even comprehend the difference between "offering the cash up front over the PA so everyone knows about it" and "involuntary bumping". It doesn't require looking into the future or controlling the weather or whatever.
You got good at selling tickets? Great. You're so good at selling tickets that you oversell them? Super. Now get good at SELLING THE BUMP.
All the accounts I read were that the airline supervisor sounded annoyed at the passengers for not volunteering. Great fucking salesmanship to sound annoyed that people won't take you up on your shitty offer. The way they handled it probably elicited a "fuck you" right off the bat from every customer in there.
What you do is get a smooth motherfucker to get up on the PA to go, "Yo yo yo, our fuckup is your gain, I got $800 cash money for the next guy that steps up and takes the next flight. And you'll be laying the cut straight in first class with this big ass wad o' cash in yo pocket. You know what $800 cash looks like? This is what it looks like. (Holds up a giant wad of cash.) You won't even be able to sit right with this thing in yo pocket, but that's OK, because you'll be sittin' on that uncomfortable bulge in first class, and because we all know that $800 cash money feels real good, don't it? Yeah, this guy here knows what I'm sayin'. Man, if I were on this flight I'd take it. I have taken it before, and it is AWESOME. We'll put you up for the night and set you up for the next flight first class like a boss. And listen, between you and me, they might need a volunteer on that next flight too so if you want, you might be able to double this big ass wad of cash. (Holds up two wads of cash.) So step on up and get dis money before the guy with the shady look in his eyes next to you takes it." "Whoah whoah whoah fellas I can only do dis for 4 people, so 9 of you that just stormed the podium gonna have to go back."
You do that, you might still need to call airport security -- because the passengers are beating each other up trying to GIT DAT MONEY. It will look like Walmart on Black Friday. How is it Walmart is better at motivating customers to trample each other over a $50 VCR and the airlines can't peaceably move someone with up to $1300 cash? IT'S BECAUSE THEY SUCK AT THEIR JOBS.
There are probably multiple better ways to do this that break your little "Passenger's Dilemma" game that you're so deathly afraid of. You have to drop the "Sanctity of Lottery" madness though. That just has to go. It's counterproductive.
I just remembered something ironic. The last book I brought with me on a flight was this:
https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142
There is an entire science behind being persuasive. You ever read that book?
Maybe the airlines only understand the fist and boot because their mental toolkits are so limited. That's what happens most of the time when people feel like they have to resort to force. They're just frustrated because they're mentally limited.
> Because they have an airline to run. They're going to have to bump people in the future to solve staffing emergencies, and it's reasonable for them to attempt to preserve the efficacy of the tools they have to manage that situation. And the 80-220 people on the other flight also had the right to make their flight, too. Or did you think they should all miss their flight just because a doctor thought he was more important than the other 80 people on his flight? How is that fair?
Wow, not only is that hypocritical, that's not even any argument that I actually made.
I'm not saying that other people should miss their flights or whatever.
I'm saying UA should pay up. In the 0.0043% of instances where involuntary bumping occurs (UA 2016), they can pay the fuck up, cash money, up front, and avoid all of this bullshit. They have the money.
There were, what, 4 high school students on that flight. You think they wouldn't have snapped and been like, "Man, that's enough for a new iPhone 7. I'll miss a day of school, fuck it. Best.field.trip.evar."?
But no, UA insisted on this voucher bullshit, and then went from that to sacred lottery in zero flat. Because they don't want to fucking part with the cash, and the fist and boot are all they understand.
That's the fucking point.
https://buffer.com/library/social-proof
You might want to read a few Marketing books if you're going to start a business. (https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667, https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/ref=pd_lpo_sbs_14_t_1?_encoding=UTF8&amp;psc=1&amp;refRID=A83W2B73QMKMTAK2D36K)
Pretty good campaigns can be found here:
https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587
Also you can follow ‘Brilliant ads’ page on Linkedin 😊
https://www.linkedin.com/company/brilliantads/
Here is a solid list from PeopleScience. It is a pretty good site. Also, behaviroalscientist.org is a good place to find information.
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For marketing, I would recommend Neuromarketing by Patrick Renvoise and Christophe Morin.
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Any book by Jonah Berger is a good read, but I am bit bias based on school affiliation. Contagious and Invisible Influence are my personal favorites by him.
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Let me know if you have any questions.
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Best of luck with the study!
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Read the book Contagious https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587
Yeah that's the one. At least I think so, they don't mention the title.
https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587 for anyone else reading this.
Trends typically start small/local and build, then make the leap to a new cluster, and it snowballs... something like a fidget spinner might have been discovered by some kid a year ago and started a craze at his school. Then some kid introduces his cabin of kids at camp to them and it spreads to some other schools in the fall. Then those kids show them to their cousins at Christmas, and so on... growth take off exponentially, so it accelerates as it spreads -- making it seem like overnight.
Malcom Gladwell's book The Tipping Point does a good job of explaining the phenomenon...
Some things to check out:
These are just some specific things I've found helpful in the past, and most of them (the books) are related to specific concepts, so keep in mind that there are many other topics that you should look to other sources for. For example, for search engine optimization, there's Seomoz.org. For low-cost marketing alternatives, there's Guerrilla Marketing. For ongoing general marketing tips, there's Duct Tape Marketing or various things from Seth Godin. All things considered, I'd say you should become familiar with the high-level marketing topics (the Wikiversity page), then tackle those topics in more detail by googling around or asking for recommendations on reddit.
Side note: Might not appear entirely relevant to you at this time, but it's never a bad idea to brush up on your Microsoft Excel skills. Many marketing associates (especially in industries related to taxes, etc.) have to deal with Excel a lot, and therefore can benefit from learning optimal/automated ways of doing things in Excel.
A few recommendations:
https://www.amazon.com/gp/product/1601630328/ref=oh_aui_search_detailpage?ie=UTF8&amp;psc=1 (Ca$hvertising)
https://www.amazon.com/gp/product/0887306667/ref=oh_aui_search_detailpage?ie=UTF8&amp;psc=1 (the 22 immutable laws of marketing)
https://www.amazon.com/gp/product/1591845335/ref=oh_aui_search_detailpage?ie=UTF8&amp;psc=1 (Seth Godin)
There's too many to name. There's not really a lot that pack so much punch that they're more important than getting your hands dirty and doing.
If I might recommend a book, Seth Godin's All Marketers are Liars might be an interesting read (and any of his other books if you like that one). People hate having their time wasted, or pushy salespeople, but there's also a right way to do it.
You're probably right about finding an existing consultancy being a better route, depending on the person at least. Find one that doesn't skim too much off the top; their service of getting you in touch with clients is valuable, but not ridiculously so.
These are the books I've read recently and liked a lot:
These are not affiliate links.
If you're already motivated, then studying books about specific skills will help you more than the general entrepreneurship books.
For example, starting an online business, I found books on copywriting, seo, content marketing, conversion rate optimization to be very helpful. (The book Cashvertising is one that comes to mind.)
As someone who's been working in SEO for seven years, I'd say this book is a must-read: http://www.amazon.com/Ultimate-Guide-Link-Building-Credibility/dp/1599184427
I would get two books in particular. I actually just read them and I quite like them:
this first and then this one
Think of it this way. If the offer is a car for sale on the car lot, your landing page is the salesman. There's a million ways they can add value, but more than that, they are intended to drive the intended action. Just like the car salesman, the affiliates landing page, turns that passively interested person into a buyer.
edit: read this. http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328
I also add these two:
1. Search Engine Optimization (SEO) Secrets
https://www.amazon.com/Search-Engine-Optimization-SEO-Secrets/dp/0470554185/
2. Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website
https://www.amazon.com/Ultimate-Guide-Link-Building-Credibility/dp/1599184427/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1492104666&amp;sr=1-1&amp;keywords=the+ultimate+guide+to+link+building
Almost entirely PR 1. By the way, my comment was a joke. This tactic worked great in 2006, but that was a long time ago. Penguin crushed link buying, and Panda crushed the low quality content where these low quality links lived. We do still buy links occasionally, but we pay a LOT more now and they're usually single links on specific websites. Bottom line is that you're better off finding a way to earn links.
Since you commented though, recently I've had the most success with a couple of the tactics listed at Backlinko. I also found Ultimate Guide to Link Building helpful.
Perry Marshall might rub people the wrong way with his insanely long form sales copy but he's been an amazing resource for me and my learning. He sells courses online that are worth the 200$ if you're really wanting to study yourself.
In my opinion, start with a joint book that's regularly updated, see if you like Perry's teaching style and then maybe go for a course. His website really is a good lesson in long form sales copy. (Which in his niche works well, especially for people in your mindset)
http://www.amazon.com/gp/aw/d/1599184419/ref=redir_mdp_mobile
Sorry for the mobile link, but Googling or Amazoning Perry Marshall will get you what you're looking for.
If you want to validate this idea, try Google AdWords. If you don't know how to use it well I would highly recommend this book.
Any traffic you're not converting now is kind of meaningless. If you posted the page out on your Facebook for example you might get a few people checking it out but they are not your customers. Maybe they were there to check out the upside down santa girl not your product.
Google AdWords let's you almost instantly turn on / off a stream of qualified leads. People searching for "how to start a pub crawl business" or similar. Get this traffic coming in, see how much you're paying for a conversion (email signups). 30 conversions from AdWords is statistically significant enough to draw conclusions. Then crunch the numbers and see if they make sense. Hopefully this will only cost you about $100-$200, and if it works you have the emails of interested people already.
>If one cover was better than another you wouldn’t see books constantly rereleased with new covers.
There's lots to unpick here, but I'd suggest you read Chris Fox's Relaunch Your Novel to get a bit more knowledge of this point.
Covers absolutely matter, it's why everyone from the big five to top-selling indies invest in them. Data-driven authors like Fox, Cooper, and Anderle invest in them heavily because they matter so significantly. Part of it is branding, sure, but it's also making your product compelling.
A few people aren't influenced by covers, but they're a minority. Reader decisions for things like KU next-to-read are done based on a thumbnail when their kindle suggests their next book.
I've got data based on my own publishing journey to back this up. I changed covers on a series and watched sales tank, and reswitched covers and they picked back up. Blurb + price + reviews were all the same, so if it's not covers selling books, is it sorcery? :)
Brainfluence by Roger Dooley gives you some practical insights into what is a very interesting and exciting aspect of marketing.
http://www.amazon.com/gp/aw/d/1118113365?pc_redir=1407908411&amp;robot_redir=1
All Marketers are Liars by Seth Godin http://www.amazon.com/gp/aw/d/1591845335?pc_redir=1408028870&amp;robot_redir=1
Also, subscribe to Hubspot's newsletter for almost everything you need to know about digital marketing.
Never do your own cover. They aren't that expensive ($150 is common). The reviews on your Amazon page are encouraging, and those 4 and 5 star blurbs like "This book really sucked me in and became a real page turner" mean a great deal more than what your friends say/think. You won't get anyone you know to actually read and review the thing because they don't share your interests enough to be your ideal reader. Don't worry about it. Statistically, your ideal readership is a very exclusive club scattered all around the world.
In the long run, if you are looking to make a career out of this, it's almost time to invest in a real editor. Read this book and do what it says. The generally accepted magic number is 3 books, but you can wait until 4 or 5 if you're patient and secure in your day job.
Awesome, thanks for sharing.
I'd love to read it, but I can't seem to view this on my android phone from The Netherlands (tried your suggested link http://www.amazon.nl/gp/product/B00RW6WKAI?*Version*=1&amp;*entries*=0).
I've installed the App and pressed 'Buy now with 1-Click', but nothing happens.
:(
I focus more on Outreach / Link Building than on-site optimization. Here are the three best books I read this past year:
These are some of my sources:
Tested Advertising Methods
Cashvertising
No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
Outrageous Advertising
Mind you, these books are filled with the stuff that works (with the evidence to back it up (I've used them successfully, too)).
Nothing against your girlfriend, but if you are going to counter a marketing argument, please provide some sources. Someone may read your post and it may end up costing them a lot of money due to incorrect information.
Copy writing is something I have been studying for years, and asking a question as a headline is a sure fire way to disqualify disqualified prospects. Thus saving you the time and hassle of working with bad leads.
Thanks for the input, it adds to the discussion.
Here
I don't usually buy ebooks from Amazon.
I've tried the uk link (have an account there), but it says "This title is not currently available for purchase".
Do you need to have a Kindle or something?
Cashvertising
Great book on marketing, the psychology behind it, and how to put it all together. Very information-rich, not much fluff. Definitely a book to always have around.
Scientific Advertising
Often credited as the book that started the scientific, data-driven approach to advertising and marketing.
Tested Advertising Methods
Another classic that all marketers/advertising professionals should read.
By the way if you want a "copywriting 101" book get this shit: http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328
All excellent books. I have personally met each author and they are amazing men that live what they write.
Of course, good ole Dale Carnegie's book in How to Win Friends & Influence people comes to mind, but his book lacks the tenacity and ferocity needed to succeed. It's lessons are excellent, but often it's too nice.
Cashvertising is a really good read - not per se to do with entrepreneurship but definitely useful with your communications (considering that most start-ups don't have the dosh to get an ad agency to do the work for them).
I am halfway through Ca$hvertising and loving it. Entertaining and not super long read; dense with ideas.
Well, it's my job, so definitely I can recommend some resources for you to learn from.
Customer Manipulation - Chloe Thomas
Seductive Interaction Design Creating Playful, Fun, and Effective User Experiences - Stephen Anderson
Gamify How Gamification Motivates People to Do Extraordinary Things - Brian Burke(2014)
Tested Advertising Methods
The Irresistible Offer How to Sell Your Product or Service in 3 Seconds or Less - Mark Joyner 2005
Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing - Roger Dooley
No need to thank me Jeff Bezos, you rich smart man.
This might sound odd, but you could try your hand at copywriting, at least the short copy and direct mail variety. You have a limited space and have to make every word count. "Tested Advertising Methods" and "How to Write a Good Advertisement" are good starts, especially the information on using short words and sentences.
The main idea is to use a more direct style and make every word have more meaning, and to be honest, copywriting is one of the best ways I know how to do that.
Tested Advertising Methods by John Caples is a quick read that goes into the psychology behind why people buy. It really helped me get a clear idea on how to structure my copy when I first got started.
Check it out: http://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011.
Hey there, thanks for subscribing!
Since you're coming in in the middle of the month, I wanted to let you know that we selected Tipping Point:... by Malcolm Gladwell as the January read.
Here is a non-affiliate link to the book's amazon page if you're interested in joining for January.
Thanks again!
Start With Why [Simon Sinek]
48 Laws of Power [Robert Greene] (33 Strategies of War, Art of Seduction)
The 50th Law [Curtis James Jackson]
Tipping Point:How Little Things Can Make a Difference and Outliers: The story of Succes [Malcolm Gladwell]
The Obstacle is the Way, Ego is the Enemy [Ryan Holiday] (stoicism)
[Tim Ferris] (actually haven't read any of his books, but seems to know a way to use social media, podcast, youtube)
Get an understanding to finance, economics, marketing, investing [Graham, Buffet], philosophy [Jordan Peterson]
I like to think us/you/business is about personal development, consciousness, observing recognizable patterns in human behavior and historical significance. It's an understanding of vast areas of subjects that connect and intertwine then returns back to the first book you’ve read (Start with Why) and learn what you've read past to present. Business is spectacular, so is golf.
To Add:
Irrationally Predictable:The Hidden Forces that Shape Our Decisions - [Dan Ariely] (marketing)
The Hard Things About Hard Things - [Ben Horowitz] (business management)
Black Privilege: Opportunity Comes to Those Who Create It - [Charlamagne Tha God] (motivation)
The Lean Startup: Use Continuous Innovation to Create Radically Successful Businesses - [Eric Ries]
Zero to One: Notes on Startups, How to Build the Future - [Peter Theil]
The Four-Hour Workweek seems to spark up a lot of controversy when mentioned, I was even skeptical when reading it, but it honestly changed my life. It inspired me to become an entrepreneur, it's packed with case studies that inspire you to escape 9 to 5, and has plenty of great resources for someone starting their first online business, or for anyone looking to improve their work efficiency and spend less time at the office.
I'm also currently reading:
May seem overly mentioned or cliche, but they're cliche for a reason!
for anyone who wants to know where you got that idea
leí sobre el caso famoso y el efecto espectador en The Tipping Point
un buen libro.
The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell
The Power of Habit: Why We Do What We Do in Life and Business - Charles Duhigg
Thinking, Fast and Slow - Daniel Kahneman
------------ On my list -----------------
Think Like a Freak - Steven D. Levitt & Stephen J. Dubner
This might be a much smaller scale, but in Gladwell's Tipping Point he explores people he calls "mavens" and "connectors". These are relatively small numbers of people who disproportionately influence the masses even without being assigned powers. Your question reminds me of that book.
It's funny how pedophilia only became a problem when people started talking about it...pretty sure Malcolm Gladwell wrote a book about that phenomenon.
Check out The Tipping Point: How Little Things Can Make a Big Difference. I had the same question, and it answered it.
Before killing yourself to try to promote a company that's paying you less than minimum wage you should make sure you have a clear path to success mapped out. If you double the listeners of this radio station by breaking your back for a pittance -- who's say that the owner/manager decides to hire someone with a more marketing-focused background once they have additional revenue coming in?
A good plan would be to do this: Schedule a meeting with your superior and tell him that you're interested in expanding your roles and responsibility with the organization. Make sure to stress that you're not trying to shirk your current duties and responsibilities but rather you have an interest in helping the company to grow. Ask him, politely but plainly, if company growth could somehow benefit your wages / salary; for example, if you do well and show that you're improving the company over the next 30-60 days, if that could translate directly to another £1. Then another £1. And so on.
Be careful about this because it could backfire and you could lose your job entirely, but it's worth the effort because then at least you know where things stand. Once you know where things stand - go wild. Buy some basic marketing books such as Zag: The Number One Strategy of High Performance Brands and The Tipping Point: How Little Things Can Make a Big Difference. These don't necessarily have immediate strategies/tactics, rather they'll help your mind start working properly in terms of what type of marketing strategies can be successful. Then, for immediate strategies, start reading sites like Entrepreneur's Marketing section every day. You'd be surprised at many growth efforts are simply logical. The formula is simple: knowledge + time = growth -> success.
Good luck!
EDIT: Source - I build companies.
Also if your looking for a great book on the monkey-sphere and other cool psychological things, I highly recommend checking out The Tipping Point by Malcolm Gladwell
Copywriter's Handbook
Ogilvy on Advertising
My Life in Advertising by Claude C. Hopkins
Pick Me: Breaking into Advertising and Staying there - By Nancy Vonk Invaluable to me when I was in school. Read it more than my textbooks
Zag: The Number one strategy for high performance brands
Tipping Point - Malcom Gladwell
http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624
Although I'll admit that this is the first I'm hearing of the Rob Ford plan, I'm skeptical that there's going to be any removal of murals that were created with the property owner's consent and participation. (Possibly paid for in part by the property owner).
I could be wrong, but I'm sure the "good" graffiti is safe.
> are going to come back 5 times harder with the spraypaint and the sharpies just to piss them off.
That's not true.
Malcolm Gladwell's Tipping Point (http://amzn.to/hGgGmT) has a write up of how that goes:
> "We had a yard up in Harlem on one hundred thirty- fifth Street where the trains would lay up over night," Gunn said. "The kids would come the first night and palm the side of the train white. Then they would come the next night, after it was dry, and draw the outline. Then they would come the third night and color it in. It was a three-day job. We knew the kids would be working on one of the dirty trains, and what we would do is wait for them to finish their mural. Then we'd walk over with rollers and paint it over. The kids would be in tears, but we'd just be going up and down, up and down. It was a message to them. If you want to spend three nights of your time vandalizing a train, fine. But it's never going to see the light of day."
It's specific to Subway cars, but it relevant. Graffiti takes work and costs money (cans of paint add up). That's not in unlimited supply for those who're willing to do it. Even if it ends up being a war of attrition, the city has deeper pockets for dealing with the issue than the individuals who want to paint everywhere.
EDIT: I should add that he's not going to be able to make it go away 'forever' - just while he's paying attention to it. Graffiti creeps back in as soon as you stop posturing and posing over it.
Podcasts:
Books:
would say you find information regarding that topic in Martin Linstroms book Buyology
http://www.amazon.com/dp/0385523890
It doesn't work. If anything it adds to the pleasure. (https://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/0385523890)
Marketing in itself is a skill. It takes time to learn how to market efficiently and effectively. Of course I'll provide you with some tips to help you.
First off, NETWORK! Talk with people and tell them what you do. Start with friends and family. Those friends and family will hopefully tell their friends and family, and then so on and so forth. Get your name just out there.
Social media is a great way to market and get your brand recognized. Run accounts under your brand name and post frequently. With it a blog always works great. Talk about your life, stuff you've learned, stuff your learning, a "How-to" post, it doesn't matter blog.
To go more on the active side of marketing, the best way is to CONTACT DIRECTLY. Create a list of businesses that represent you and ones that you would want to provide your services for. Get contact info with each business, a spreadsheet would work nicely here, including their email, phone number, address etc. The best way I would say is to email them. Talk about your services and maybe offer a discount if they do decide to work with you and use your services. Don't pester them, but contact them again if they don't answer. Just DON'T over do it.
A little tidbit, you're not selling "Web Design services" pur se, but rather you're selling the consumer a new business out reach and marketing approach. You're selling them a chance to grow their business, and if they pay you, they will profit.
Marketing again is a skill, and one that's good to learn. I'd advice learning how to market. Whether it be through a class, a book, or online resources.
I hope this helps! :)
Yes, it's hard, but the most valuable thing I've ever learned. I took this course: http://kopywritingkourse.com/
My tips: take that course and read this: http://www.amazon.com/The-Adweek-Copywriting-Handbook-Advertising/dp/0470051248
2nd thought. It's purely from a persuasion/copywriting perspective. I read this book a few years ago and one of the steps before writing is to imagine what opposition the reader could have before buying your product (or accepting your conclusion) and address it in the main text in descending order from most to least important.
For you I'd guess it's #1 establishing you are not a troll and not racist #2 establishing the facts that you proclaim are actually true
Learn to write copy. Print money. But be ethical. Book
I have a few questions for you. Do you want to be a creative or an account exec? Are you based in the UK or US? Remember all my advice is based on being in the UK.
You only need to make a portfolio if you want to be a creative, account people don't need to do this. Creatives work in pairs, so you'll need to get a partner too, either an art director or copywriter. Although these days it's common for both creatives to do a bit of each job.
But in answer to you question, yes, you do random stuff. Think of a brand and write some ads for them. Do about 6 to 8 campaigns, put them in a portfolio and then ask some creatives in agencies to have a look and crit your work.
Money, it's not great, especially if you've gone to Oxbridge and all your mates are starting on 50k. Generally account execs and creatives will start on about £22k-£24k.
How long does it take to work your way? That depends largely on your performance. If you're a creative who makes an ad like Sony Balls then you can expect to be on 6 figures fairly quickly. However, most creatives have a fairly steady climb. In "Hey Whipple, Squeeze This", Luke Sullivan says that creatives get under-paid for the first half of their career and over-paid for the second half.
Promotions. Creatives don't really get promoted officially until they become creative directors, getting a pay rise is roughly the equivalent of getting a promotion. There's a more rigid structure for account people and they seem to get promoted fairly regularly, once every few years but they are performance based, if your clients like you the agency will like you.
Let me know if you have any more questions.
I can't believe I'm the first to suggest this:
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Also, fuck you.
I would also recommend the Advertising Concept Book
Not got any Sullivan, but Andy Maslen's a mainstay of my reference library:
http://www.amazon.co.uk/Copywriters-Handbook-Step-step-Writing/dp/0805078045
Also this:
http://www.amazon.com/Copywriters-Handbook-Third-Step-Step/dp/0805078045
And this (not only about copywriting, but definitely game-changing thought):
http://sethgodin.typepad.com/
The guru of direct response copywriting https://www.amazon.com/gp/offer-listing/0805078045/ref=tmm_pap_new_olp_sr?ie=UTF8&amp;condition=new&amp;qid=&amp;sr=
The Constitution says everyone is entitled to life, liberty and the pursuit of happiness, but God forbid we should try to save anyone's life. I believe it was George Carlin who said some people only care about you before your born, and after that they don't give a damn if you die.
I would like to say I used to consider myself a Libertarian Republican, but after studying this issue, the IMF and World Bank, I found the data did not support my belief system -- unless someone was obviously lying to push an agenda that is.
As Chalmers Johnson likes to say
>When I get new information I change my opinion. What sir do you do with new information?
I would also recommend reading Walter Lippmann's Public Opinion and Edward Bernays's Propaganda
>so there's another one I have up on you.
I'm amazed at your clairvoyance. Pray tell, what kind of phone do I have then?
> you refuse to learn how apps and mobile phones work,
Again, a failure in research. I'm a professional IT admin, and support around 150 android and iphone devices in far more rigorous an environment than a personal phone would likely be.
>nd you believe that an imaginary narcissist in the sky will save you, and maybe even me, if you pray hard enough.
Again you are showing your ignorance.
But I'm gonna throw you this bone, so you can stop looking like a fool in the future. (I wish!)
Salvation depends solely on accepting Jesus as your personal Savior.
That's it.
You don't need to even touch a Bible tbh.
You don't even need to be a particularly good person (I don't know many who are).
All you need is a sincere desire. That's it.
Ok, I'm done talking nice to you, back to my accustomed vitriol:
Our modern culture isn't the 'pinnacle' of anything.
Everything is always in transition, always changing.
100 years ago, advertisements were little pictures in catalogs that told you the features of the product. They didn't enjoin you to spend your money for a vapid promise of a 'life experience' as modern advertisements do.
That's because some genius psych students started applying psychological manipulation techniques to advertising.
And everything changed, and mostly got worse.
And its become so accepted in the modern day that millennials are literally clueless about a world without ubiquitous advertising.
And rally to defend it simply because they're addicted to the media it is attached to.
>GrilledCheese_monger for the win today!
There is absolutely nothing more cringeworthy in an online debate than to declare yourself winner halfway through.
https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598/ref=sr_1_1?ie=UTF8&amp;qid=1495280102&amp;sr=8-1&amp;keywords=propaganda
more on the origins of propaganda
I'd like to give you some better statistics on gun ownership and crime rates but unfortunately I don't have the time at the moment.
Let me know if you'd like to talk about it further. Hope you have a good day!
Propaganda - Edward Bernays
If you're looking to read a seminal text on mass communication this is the Old Testament.
The Wikipedia on Mr Bernays is also a fascinating read:
http://en.wikipedia.org/wiki/Edward_Bernays#Propaganda
Welcome! Here are some resources I recommend:
Books
Films
Short videos
Subreddits
Other
Hey whipple, Squeeze This by Luke Sullivan.
http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332
Advertising is a great way to look at a bunch of jobs in the creative field. I think no matter what, you should consider yourself a freelancer, even if you do get a fulltime. In the creative world, you are your brand, and your work is just part of it. Your personality, work ethic, personal style, people who you know, is all part of it. Still interested? Firms big and small are always looking for interns, even now while you're in high school. Do you know anyone in the field who might be interested in having you hang around?
Also I'd recommend this book to perk your interest in advertising: http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=asap_B000APJCEA?ie=UTF8
Don't ever let someone tell you that you can't do something. I'm a dyslexic copywriter but I still generate great work. Do yourself a favor and pick up a copy of Hey Whipple, Squeeze This. I PROMISE you that it will help you in your quest to make the switch.
Mi-a placut mult Confessions, dar suna foarte bine Introvert Power, o sa citesc musai, am vazut ca a ajutat Confessions, dar omul cam tinde sa uite daca nu face un obicei din ce invata :)
Din pacate, ai dreptate ca e formatul limitat, trebuie cautat bine, cele care sunt disponibile in format kindle se vad si ok si n-au neaparata nevoie de culoare: Logo Design Love a fost excelent, o baza buna a fost White space is not your enemy, cu ceva greutate am citit pdf-ul The fundamentals of graphic design si acum citesc The creative process illustrated - desi, ce-i drept, e clar mai mult despre creativitate, dar la fel mi-a facut placere sa citesc Hey, Whipple, squeeze this.
Altceva de design cu imagini si explicatii, mai comprehensiv, clar nu merge pe kindle. Si daca ai recomandari pentru mine legate de design, pentru kindle or not, nici nu stii cat mi-ar placea sa ascult!
Cool - you had an idea in about 30 seconds of reading/thinking. Awesome start. Now throw more time at it and come up with more ideas. Like 50-100 ideas. And not just rewrites of the same thought, but as much variety as you can muster. The saying that 'the best way to have a good idea is to have lots of ideas' is absolutely true.
Once you've got your 50-100 ideas on a page, figure out which 2 or 3 are the strongest, most interesting ideas. Everything else goes in the bin (I've literally thrown out about 80% of the work I've produced over the last 22 years) and you start tweaking the way those lines are written, or throwing an image in with them and see if that makes it stronger. Just keep pulling things apart and rejoining them in new ways. It's really like playing with a bunch of Lego (which is fun!).
You don't know how this thing is going to look in the end. But you keep trying stuff until you feel like it's right.
Buy, beg, borrow or steal a copy of 'Hey Whipple, Squeeze This'. It's got an awesome chapter on finding new ways into a brief and new angles on a headline.
Good luck. :)
10 years and you still write like someone who's trying to impress his English teacher. Your writing would sound old-fashioned even for a cover letter. This is not how you move inventory in 2018.
May I interest you in the Plain English initiative? Hey, Whipple, Squeeze This would also be a good read for you
His statement is true if you consider that it's also true of men as well. People have very, very similar behavioural patterns, including, ironically, the notion that they're all unique snowflakes. Not quite 100% overlap, but enough that you can make predictions. It's the basis of books like 50 Scientifically Proven Ways to Be More Persuasive.
You can break down /u/n0c0ntr0l's statement like this: All humans are very similar because of their genetics, but women are just slightly moreso.
I think that with the integration of increasing perceived value techniques, Jeff Walker style Launch marketing, some persuasion supplementation, using stories in marketing, Neuromarketing, Web Copy techniques, and many others, all put together in combination - anything's possible. How possible something is I think depends on your perception, and how and if you are familiar with persuasion and how businesses persuade and make something sound 'fair'.
Second, I don't actually mind getting pirated. If those people want it and can't afford it, they should have it. I don't want to stop them. I don't view it as a loss.
I'd rather not go the route of donations... it's honestly too much work.
Some that guide my everyday work:
Yes!: 50 Scientifically Proven Ways to Be Persuasive!
Competition Demystified!
Seeking Wisdom: From Darwin to Munger!
This is poor behavior from a salesperson, but I also think consumers have some responsibility to be a little informed about what they're buying. Of course the "power balance" is going to be a little skewed towards the well-trained, well-informed salesperson but I think the buyer needs to take a little responsibility for themselves before they fork-over hundreds of dollars.
Two books really informed my perspective on honest salesmanship: Getting to Yes and Yes!. Hoakey titles, maybe, but really good information on ways to effectively sell and market your product or idea without using dishonest tactics.
As a 10+ year marketer, some of the other comments about particular books going out of relevance fast is correct; most of the marketing books in my bookshelf are already out-dated and some are only a year or two old.
That being said, one of the best marketing books I've ever read isn't technically a marketing book: Yes! 50 Scientifically ways to be more persuasive. It is AMAZING and there are so many lessons in there that I've used in different ways.
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I'm running a blog to try and help small businesses keep on top of marketing from a "DIY" perspective. In the spirit of not self-promoting I'll not link to it here; but if there is some specific topic you're interested in my covering, let me know, and I'm happy to queue up an article about it in the next few months!
Not too well versed in Marketing myself - I've recently been reading All Marketers are Liars by Seth Godin to brush up on it. Maybe start there or other recommended reading!
The Long Tail or The Tipping Point
Getting all blubbery about it isn't going to stop them. These vegans are out there fighting a battle with actual conviction. Society and policy isn't shaped by what's objectively "right" or "wrong", it's shaped by who fights the hardest and without fail. If we cave to their demands, they win. If we close down our shops and farms because they harassed us or stole from us or beat us up, they win. Every foot you yield is a foot they gain, and they won't give it back easily.
You can sit around crying on your safe space anti-vegan reddit forums about how people are mean and bad or whatever, but the simple reality is that if vegans continue to do this kind of thing unchecked, complacent society will eventually cave to their demands. It's all outlined in The Tipping Point.
Everything I did for my coffee shop had to be free or very very cheap. They were very emotionally supportive but not all that financially supportive. Mostly I did stuff like offering free drinks on Twitter and Facebook to anyone who could recite Ice Ice Baby by heart or who brought in a baby Jesus stolen from a manger scene. I made funny signs encouraging people to sit together. Just tried to be creative and make myself laugh.
As far as breaking into the industry, I would say the best thing you can do is make interesting stuff. If you have an idea for a blog, do it. I have a copywriter friend who has a blog of pictures of people first thing in the morning. So simple but also kind of brilliant. Creative directors love stuff like that. One of the coolest things about this industry is that it really does not matter how much experience or training you have. If you can demonstrate an ability to consistently have good ideas and carry them out, you will absolutely get a job.
If I was just starting out (and not married) I would apply for WK12 through Wieden+Kennedy. People who get accepted don't have to apply for jobs ever again, jobs apply for them. I would also recommend reading up on the industry, Hey Whipple Squeeze This by Luke Sullivan is the classic place to start. And The Idea Writers by Teressa Iezzi is excellent and a little more up to date.
I'm going to PM you a link to my personal portfolio, which I made specifically to get my current job. I'd never done anything like this before and had zero training/experience. I really just pulled it all out of my ass in about a week and a half but I've gotten really positive feedback about it. I hope this helps. Keep me updated, if you feel like it. And please feel free to ask as many questions as you can think of.
So it isnt propaganda if you're right? That is the same as saying anyone I disagree with is a manipulative propagandist. Propaganda is the disemination of information. Nothing more. It is journalism and public relations. Here, read: https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598/ref=sr_1_1?ie=UTF8&amp;qid=1483902453&amp;sr=8-1&amp;keywords=propaganda
>the state does not control the media
I suggest you do a little basic reading in media studies. Your belief that the US media system is not controlled is quite naive. In fact the US invented the industry of media manipulation. Edward Bernays is a famous name -- the guy that was hired by tobacco companies to convince women that smoking was the same as women's lib, was also hired to sell the public on entering into WWI. etc etc
https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598/
the state and the ever-fewer corporations that own the media (and are also defense contractors) are hand-in-glove. The myth of the heroic journalist and media organization diligently digging out the truth etc is exactly that -- a legitimizing myth. Do you think it was an accident that the WaPo and NYT were pushing the WMDs in Iraq lie? No, they're part of the state.
http://billmoyers.com/story/twenty-years-of-media-consolidation-has-not-been-good-for-our-democracy/
http://www.pbs.org/independentlens/democracyondeadline/mediaownership.html
Our entire media system is owned by 5 or 6 corporations. Radios, newspapers, TV stations ... all of it. They set the framing, what is going to be covered and what is not. No need to resort to throwing people in jail in those circumstances. The media is happy to go along with the state.
You need to.
$10.29 with Amazon Prime, should take you a day, tops.
No reason you can't cross that off your list in one week, to be honest.
>I find it hard to take your (Corbynites') qualms with the media seriously.
2 studies have shown that we have been overwhelmingly misrepresented in the media. The media legitimately hates and misrepresents the left
http://i.imgur.com/UZlDEuP.jpg
http://www.independent.co.uk/voices/jeremy-corbyn-media-bias-labour-mainstream-press-lse-study-misrepresentation-we-cant-ignore-bias-a7144381.html
https://theconversation.com/media-bias-against-jeremy-corbyn-shows-how-politicised-reporting-has-become-71593
https://www.jacobinmag.com/2016/07/jeremy-corbyn-media-coup-bbc-labour/
>I don't suppose you caught any of Steve Bannon (Trump aide and ex-Breitbart chair) ranting about the media at the CPAC (conservative conference) in the USA this week?
No. But actually the Trump administration is basically saying the truth when it says the Mainstream media is full of complete and utter shit and has been lying and manipulating the general public for years. It has. A broken clock is right twice a day.
Personally I you know whats more depressing that watching Trump stumble his way through his coke fuelled press conferences? The terrible reaction from the media, instead of questioning him on the Libya raid, instead of questioning him on all this horrific shit he's said and done, they just try live fact check him and defend their media insitutions like whining children. It shows how completely out of touch with actual Journalism the MSM has become. It's like, they are legitimately shocked to be stuck in an advisoral role with a Politician when normally Politicians will sell their soul for media access.
>You guys sound a lot like that, i.e. nuts.
If you legitimately believe the mainstream media is an unbiased source of information and not just a mouthpiece of the establishment that gives a shit about access above all else. I don't know really what to tell you.
https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598
https://www.amazon.com/Manufacturing-Consent-Political-Economy-Media/dp/0375714499
https://en.wikipedia.org/wiki/Outfoxed
> First, your standarts are way to high.
Your standards are way too low.
> getting an extra fan would have more impact than getting a better PSU.
I agree in the sense that it would have more negative impact. An extra fan = more power consumption and more noise. If you don't care about noise, that's fine.
> Effect on the grid ? For a few % just for the PC ? Have you looked how much power a fridge or an oven needs ? Lightbulbs ? The effect on the grid is negilible.
I'm going to suggest you read this book.