Top products from r/AskMarketing

We found 24 product mentions on r/AskMarketing. We ranked the 22 resulting products by number of redditors who mentioned them. Here are the top 20.

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Top comments that mention products on r/AskMarketing:

u/cornmacabre · 6 pointsr/AskMarketing

"Where do you see yourself in three years?"

"I want to think like Avinash. Execute like Brad Geddes. And sell myself like Rand Fishkin."




"What Should I Learn"

  • Excel. You absolutely need to be an excel ninja. We live and breathe in excel. Know most of this stuff coming in.

  • Adwords. Duh. Adwords certification a plus, but isn't going to carry much weight.

  • Have a pet project. Do you run a blog? Nerd out with us about how you set up GTM on it. Indicate you know the difference between WordPress and an ecommerce platform like Magento. Brag about your earned traffic through $100 worth of stumbleupon. You used that $50 adwords coupon and got some free search traffic. Gloat about the referral traffic you see in Google Analytics. Any of these things will elevate you above the "inexperienced & need a job" class. This is totally actionable, and demonstrates passion worth investing in.

  • Display! We're on the wild RTB frontier. Being familiar with some of the terminology and nuance and asking questions is going to make you look like a super hero. This is a really good overview of the complex ecosystem we live in. There is no such thing as "5 years experience" with many of these emergent technologies, so we just want someone who is capable and passionate about learning and developing it with us!

  • Earned & Owned. SEO vs Paid. The relationship between "we pay for traffic," and "we earned this traffic" is important to grasp. A common mistake I see from entry level planners in this industry is an obsession with their own specific tactics. Don't show tactic-tunnel vision, try to boil things up to the macro level.

    What Next?

    If you're in Chicago, Minneapolis, New York, San Fran or LA -- there are tight knit communities that have awesome networking events going on all the time. Something similar exists in the other agency cities.

    I'm in MN, but here's an example of what I mean by we're a super active and accessible community:

  • http://www.mima.org/events/event_list.asp

  • http://i612.org/events/

  • http://www.adfed.org/events/

    If you show up, ask questions, and drink beers with us while we talk shop after -- you are golden. Most of these are open to anyone, and virtually every event has a before & after 1hr meet & greet. Also, most of us are introverts too, so that isn't an excuse not to join. We come out of the woodwork to socialize & network because we're passionate about what we do. Free booze and food are just a plus.


    Resume and email solicitation are formalities at this point. You don't have experience so there's nothing on your resume. No one cares about your college degree (yuck, sorry... it's the truth though). It's incredibly difficult to differentiate yourself going the "submit resume and polite email" route.

    We're networkers. Do your industry homework. Make your passion clear, and just come talk to us over a beer at an industry event. Find us on Twitter & LinkedIn, ask questions, and let us know you want in!
u/emsai · 2 pointsr/AskMarketing

Your question is not LP-related, but traffic related. What you asked for is not a landing page strategy, but a "bring traffic to the page" strategy.

There are two paths with traffic: Free and paid. Search Google for both.

You have already chosen a free one. For a beginner, free path is probably the best option. For paid traffic you need a ton of experience and lots of money, although the results can be very good; but only if these two conditions are met.

Your choice of forum posting is a good one, as long as you take the time to do it properly (no spam, provide useful content to those communities). There are hundreds of other ways to do this, like social media, youtube videos, pinterest, hubpages, and more.

I've recently purchased a book on Amazon that is full of ideas for getting free traffic. http://www.amazon.com/Ways-Flood-Your-Website-Traffic-ebook/dp/B009HJLV3A/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1412270188&sr=1-1&keywords=99+ways+to+flood+your+website+with+traffic

For me it was a lot of help with very low investment - $3.71. I've spent $200 on individual courses, teaching me far less than that.

Hope it helps.

u/vendorsi · 3 pointsr/AskMarketing
  • Start with pretty much anything Seth Godin has written. Especially Purple Cow.

  • I'm a big fan of understanding cognitive issues, so Thinking Fast and Slow can help you understand how minds work.

  • to understand what CRM was really intended to be, read The One to One Future

  • Given your interest in digital check out these books on lean methodology: The Lean Startup and Ash Maurya's brilliant compliment, Running Lean

    In general, when it comes to things like SEO, SEM, etc you are better off sticking with blogs and content sites like SEOMoz, Marketing Sherpa, and Danny Sullivan/Search Engine World. By the time a book is written it's usually out of date in these fields.
u/Gordo_the_Chef · 1 pointr/AskMarketing

Below is a book I received in grad school, still use it sometimes to help write questionnaires. Good examples of different scales.

https://www.amazon.com/Complete-Guide-Writing-Questionnaires-Information/dp/0615917674

Green book has some interesting articles sometimes.

http://m.greenbook.org

If you're willing to dish out some dough, the Burke Institute is well known... better to have your employer pay for these though ;)

http://www.burkeinstitute.com

Feel free to message me if you have any questions, I'll try my best to help!

u/SAT0725 · 1 pointr/AskMarketing

I'm trying to think of a book that really stands out on overall marketing and nothing is coming to mind at the moment, but of the textbooks I used in my marketing program one of the easiest to read and most helpful was "The Public Relations Writer's Handbook": https://www.amazon.com/Public-Relations-Writers-Handbook-Digital/dp/0787986313/ref=sr_1_1?ie=UTF8&qid=1486581186&sr=8-1&keywords=public+relations+handbook

An interesting fun one that's a quick read is "Damn Good Advice (For People with Talent!)" by George Lois: https://www.amazon.com/Damn-Good-Advice-People-Talent/dp/0714863483/ref=sr_1_1?s=books&ie=UTF8&qid=1486581296&sr=1-1&keywords=damn+good+advice

I'll add more if I think of anything.

u/fortune500_analytics · 3 pointsr/AskMarketing

I think the GA courses put out by Google are pretty good.

https://analyticsacademy.withgoogle.com/

Optimize Smart has a bunch of really good shit as well.
https://www.optimizesmart.com/google-analytics-training-resources-and-tutorials/

I would also suggest reading Avinash's book as well. I know some people find him to be rather verbose. But i'm a big fan.
http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652

u/TheDoerCo · 1 pointr/AskMarketing

Yup, exactly!

You could try experimenting with highly targeted, niche print ads. For example, the John Deere magazine is a good contender - it is the largest farming publication in the country.

If you want to do print advertising, I would be interested in perhaps doing a revenue % of the sales with you - I am a copywriter :) I haven't done a print project before, but I would be able to do copy for 2 or more ads to split test per print channel.

Anyway, that could be a good arbitrage for you! I can't imagine the space in farming magazines is highly coveted.

I would buy this book if you wanted to take a crack at doing it yourself. I would do an educational print ad, where the CTA is for the reader to opt in to a report... The report would just explain "When do you need this product?", go through some scenarios, and the CTA would be to call to schedule a project (or to call and do a phone consultation - depending on your sales cycle).

This is another good book about methodologies for split testing in print ads.

u/rkim777 · 2 pointsr/AskMarketing

I'm not a pro by any stretch of the imagination. I just help run a real estate investors association. But I just started applying the principles in a book titled "The Revenue Growth Habit" and so far it seems to be working to increase list size and meeting attendance. The book is big on getting and publicizing testimonials by clients and customers.

While I didn't comment specifically on SEO tactics, it's the relationships that seem to be driving our growth.

u/AnonJian · 1 pointr/AskMarketing

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

When ordinarily smart marketers get into this topic, they tend to create a firestorm with pink thinking.

It has such a mesmerizing effect on people terms like pinkwashing have popped up. Basically this is just stupidity finding a compatible mate in laziness.

u/dejohan123 · 2 pointsr/AskMarketing

Try to find a good general course on data analysis for Excel.
Nothing beats having good Excel skills when you are an analyst.

https://www.amazon.co.uk/Excel-Data-Analysis-Dummies-3rd/dp/1119077206/ref=dp_ob_title_bk

Edit: the most important thing though is actually writing and presenting reports. This consist of finding the insights and not overflowing your reader with data, overcome the urge to report everything but dig to find the gold and only report that. And then be able to "sell" it during a presentation. Create a story.




u/JoeInOR · 1 pointr/AskMarketing

Psychology! I definitely missed that. And I just read this book on persuasion, which was fascinating: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

u/Gromada · 1 pointr/AskMarketing

I do not mind paying for a good resource. Is this the book you were thinking?

http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

u/mtjess60 · 1 pointr/AskMarketing

Reposting because my last one accidentally had my affiliate tag in it (yay work!). I like Influence, by Dr. Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X

It's the one psychological read I would recommend if you haven't read about marketing psychology. Even as a web marketer, it's all highly applicable.

u/AQuietMan · 2 pointsr/AskMarketing

Guerilla Marketing

Your library probably has a copy.

I don't think YP's decline has anything to do with the economy. I think it has to do with more diverse and convenient ways to get information. Everybody in your target market has a computer. So they have Yelp, Angie's List, local search, etc.

They also probably have roofers leaving door hangers at their house every spring, and calling them every three or four months. I know I do.

u/g_as_in_gnarly · 1 pointr/AskMarketing

I'd get him HubSpot's book about Inbound Marketing. It covers much more than social but everything, at a beginner level, that an entrepreneur should know about internet marketing. http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

u/robo_saurus · 2 pointsr/AskMarketing

As someone who's been working in SEO for seven years, I'd say this book is a must-read: http://www.amazon.com/Ultimate-Guide-Link-Building-Credibility/dp/1599184427