Top products from r/AskMarketing
We found 24 product mentions on r/AskMarketing. We ranked the 22 resulting products by number of redditors who mentioned them. Here are the top 20.
1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Sentiment score: 0
Number of reviews: 2
2. Influence: The Psychology of Persuasion, Revised Edition
Sentiment score: 1
Number of reviews: 2
Collins Publishers
3. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Sentiment score: 0
Number of reviews: 1
Houghton Mifflin
4. 99 Ways To Flood Your Website With Traffic: Website Traffic Tips
Sentiment score: 1
Number of reviews: 1
5. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Sentiment score: 1
Number of reviews: 1
6. Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)
Sentiment score: 0
Number of reviews: 1
7. The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day
Sentiment score: 1
Number of reviews: 1
8. Excel Data Analysis For Dummies 3e
Sentiment score: 1
Number of reviews: 1
For Dummies
10. Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Sentiment score: 1
Number of reviews: 1
11. The Public Relations Writer's Handbook: The Digital Age
Sentiment score: 1
Number of reviews: 1
Used Book in Good Condition
12. Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Sentiment score: 1
Number of reviews: 1
Damn Good Advice (for People With Talent!): How to Unleash Your Creative Potential by America's Master Communicator
13. The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
Sentiment score: -1
Number of reviews: 1
Sams - Pearson Education
14. The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
Sentiment score: 1
Number of reviews: 1
15. Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Sentiment score: -1
Number of reviews: 1
Used Book in Good Condition
"Where do you see yourself in three years?"
"I want to think like Avinash. Execute like Brad Geddes. And sell myself like Rand Fishkin."
"What Should I Learn"
What Next?
If you're in Chicago, Minneapolis, New York, San Fran or LA -- there are tight knit communities that have awesome networking events going on all the time. Something similar exists in the other agency cities.
I'm in MN, but here's an example of what I mean by we're a super active and accessible community:
If you show up, ask questions, and drink beers with us while we talk shop after -- you are golden. Most of these are open to anyone, and virtually every event has a before & after 1hr meet & greet. Also, most of us are introverts too, so that isn't an excuse not to join. We come out of the woodwork to socialize & network because we're passionate about what we do. Free booze and food are just a plus.
Resume and email solicitation are formalities at this point. You don't have experience so there's nothing on your resume. No one cares about your college degree (yuck, sorry... it's the truth though). It's incredibly difficult to differentiate yourself going the "submit resume and polite email" route.
We're networkers. Do your industry homework. Make your passion clear, and just come talk to us over a beer at an industry event. Find us on Twitter & LinkedIn, ask questions, and let us know you want in!
Your question is not LP-related, but traffic related. What you asked for is not a landing page strategy, but a "bring traffic to the page" strategy.
There are two paths with traffic: Free and paid. Search Google for both.
You have already chosen a free one. For a beginner, free path is probably the best option. For paid traffic you need a ton of experience and lots of money, although the results can be very good; but only if these two conditions are met.
Your choice of forum posting is a good one, as long as you take the time to do it properly (no spam, provide useful content to those communities). There are hundreds of other ways to do this, like social media, youtube videos, pinterest, hubpages, and more.
I've recently purchased a book on Amazon that is full of ideas for getting free traffic. http://www.amazon.com/Ways-Flood-Your-Website-Traffic-ebook/dp/B009HJLV3A/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1412270188&sr=1-1&keywords=99+ways+to+flood+your+website+with+traffic
For me it was a lot of help with very low investment - $3.71. I've spent $200 on individual courses, teaching me far less than that.
Hope it helps.
In general, when it comes to things like SEO, SEM, etc you are better off sticking with blogs and content sites like SEOMoz, Marketing Sherpa, and Danny Sullivan/Search Engine World. By the time a book is written it's usually out of date in these fields.
Below is a book I received in grad school, still use it sometimes to help write questionnaires. Good examples of different scales.
https://www.amazon.com/Complete-Guide-Writing-Questionnaires-Information/dp/0615917674
Green book has some interesting articles sometimes.
http://m.greenbook.org
If you're willing to dish out some dough, the Burke Institute is well known... better to have your employer pay for these though ;)
http://www.burkeinstitute.com
Feel free to message me if you have any questions, I'll try my best to help!
I'm trying to think of a book that really stands out on overall marketing and nothing is coming to mind at the moment, but of the textbooks I used in my marketing program one of the easiest to read and most helpful was "The Public Relations Writer's Handbook": https://www.amazon.com/Public-Relations-Writers-Handbook-Digital/dp/0787986313/ref=sr_1_1?ie=UTF8&qid=1486581186&sr=8-1&keywords=public+relations+handbook
An interesting fun one that's a quick read is "Damn Good Advice (For People with Talent!)" by George Lois: https://www.amazon.com/Damn-Good-Advice-People-Talent/dp/0714863483/ref=sr_1_1?s=books&ie=UTF8&qid=1486581296&sr=1-1&keywords=damn+good+advice
I'll add more if I think of anything.
I think the GA courses put out by Google are pretty good.
https://analyticsacademy.withgoogle.com/
Optimize Smart has a bunch of really good shit as well.
https://www.optimizesmart.com/google-analytics-training-resources-and-tutorials/
I would also suggest reading Avinash's book as well. I know some people find him to be rather verbose. But i'm a big fan.
http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652
Yup, exactly!
You could try experimenting with highly targeted, niche print ads. For example, the John Deere magazine is a good contender - it is the largest farming publication in the country.
If you want to do print advertising, I would be interested in perhaps doing a revenue % of the sales with you - I am a copywriter :) I haven't done a print project before, but I would be able to do copy for 2 or more ads to split test per print channel.
Anyway, that could be a good arbitrage for you! I can't imagine the space in farming magazines is highly coveted.
I would buy this book if you wanted to take a crack at doing it yourself. I would do an educational print ad, where the CTA is for the reader to opt in to a report... The report would just explain "When do you need this product?", go through some scenarios, and the CTA would be to call to schedule a project (or to call and do a phone consultation - depending on your sales cycle).
This is another good book about methodologies for split testing in print ads.
I'm not a pro by any stretch of the imagination. I just help run a real estate investors association. But I just started applying the principles in a book titled "The Revenue Growth Habit" and so far it seems to be working to increase list size and meeting attendance. The book is big on getting and publicizing testimonials by clients and customers.
While I didn't comment specifically on SEO tactics, it's the relationships that seem to be driving our growth.
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
When ordinarily smart marketers get into this topic, they tend to create a firestorm with pink thinking.
It has such a mesmerizing effect on people terms like pinkwashing have popped up. Basically this is just stupidity finding a compatible mate in laziness.
Try to find a good general course on data analysis for Excel.
Nothing beats having good Excel skills when you are an analyst.
https://www.amazon.co.uk/Excel-Data-Analysis-Dummies-3rd/dp/1119077206/ref=dp_ob_title_bk
Edit: the most important thing though is actually writing and presenting reports. This consist of finding the insights and not overflowing your reader with data, overcome the urge to report everything but dig to find the gold and only report that. And then be able to "sell" it during a presentation. Create a story.
Psychology! I definitely missed that. And I just read this book on persuasion, which was fascinating: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
I do not mind paying for a good resource. Is this the book you were thinking?
http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
Reposting because my last one accidentally had my affiliate tag in it (yay work!). I like Influence, by Dr. Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X
It's the one psychological read I would recommend if you haven't read about marketing psychology. Even as a web marketer, it's all highly applicable.
Guerilla Marketing
Your library probably has a copy.
I don't think YP's decline has anything to do with the economy. I think it has to do with more diverse and convenient ways to get information. Everybody in your target market has a computer. So they have Yelp, Angie's List, local search, etc.
They also probably have roofers leaving door hangers at their house every spring, and calling them every three or four months. I know I do.
I'd get him HubSpot's book about Inbound Marketing. It covers much more than social but everything, at a beginner level, that an entrepreneur should know about internet marketing. http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
As someone who's been working in SEO for seven years, I'd say this book is a must-read: http://www.amazon.com/Ultimate-Guide-Link-Building-Credibility/dp/1599184427