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I think the remarkable thing is that he says a lot of the same things as other fighters, but his presentation is so calculated that he is able to connect with people to a much greater extent than other fighters. I'm convinced he knows how well his garbageman stories come off to the general public, but I also think his portrayal of them is genuine--he's just self aware enough to occupy both mental spaces at the same time.

Have you read his book, The Way of the Fight? I read it when I was just starting to become a fan and it gave me a lot of great insight into his martial arts philosophy.

It's funny because one thing he said in the book really sticks with me and he says it in most interviews, including this one. Some version of, "It's harder to stay champion than it is to become champion." He always says that people have no idea what it takes to defend the belt for so many fights and he predicted after he retired that the 170 belt would change hands a lot and it would take years to see another dominant champion. Another thing he states in the book that he also mentioned in this interview is that he wants to be the greatest martial artist of all time...

That was long-winded, but all to say that Georges' message and talking points are clearly well-crafted and have been consistent for years, but his genuineness and straightforward honesty make his message so much more palatable than when other fighters tell it.

I guess that's the quality all those three have in common: Georges, Chael, Conor are all very honest about their feelings in the moment--even when they are delivering a planned marketing pitch--and therefore people trust them to sell their product(s).

TL;DR I'm very interested in MMA promotion

Even though you say you will never take a BJJ class it really is the only way to have any idea what is going on. When you see a dude in side control on the TV you can understand the technique and see what is going on, but you will never be able to realise how fucking horrible of a position it is to be in.

It wasn't until I started rolling that I began to appreciate and understand the positions at all; I would highly suggest giving it a go if you really are into the sport, but if that is completely out of the question for whatever reason there are a number of things you can do:

I think the best thing for you is BJ Penn's MMA book of knowledge. Wikipedia, Youtube and BJJ training sites are really great and you can learn what a Kimura is and how it can be applied in side control or from the guard, but the above are kind of tough for understanding how it all fits together.

BJ's book is nice and structured and gives a run down of all positions and a ton of technique stuff, if you read through that you will be able to start watching the Gracie Breakdown stuff (which may be slightly too complicated without a basic knowledge) and digesting that knowledge; within a few weeks you will be able to watch a fight and start thinking like a fighter: "he is the arm isolated for an arm triangle but needs to cross over the body to make it tight", that sort of thing, rather than just knowing the names, which is far more interesting and valuable in my book.

Ok, then I would suggest the following. I'm just throwing this out there for you... you may already have a program picked out but I'll give you my personal advice anyway.

• Pick a strength plan (something like 5/3/1 for example). If you're not sure how to properly deadlift or squat then get starting strength and watch this squatting video and this deadlift video
  
  
• If you haven't signed up for one, choose a calorie count website. I personally recommend myfitnesspal.com and start tracking what you eat. This is often the magic bullet for many people who haven't tracked in the past. Use your calorie numbers from the macro calculator that I posted above. If you want to keep it simple, just eat 40% protein, 40% fat, 20% carbs on rest days and 40% protein, 40% carbs, 20% fat on days that you lift. If you want to keep it even simpler eat 200g of protein per day and make up the rest with fats and carbs however you want. It probably won't make much difference until you get to lower bodyfat as long as you're at a caloric deficit.
  
  I'm more than happy to help you out if you want it. There's no reason to pay for information that's out there for free already.. the biggest challenge is wading your way through a lot of bullshit before you find the best sources of information.

To make a very brief comment about a very large subject, most trainers and fighters agree that hi-weight lo-rep compound lifts build the most useful strength for MMA. The idea is to train fundamental body movements, not individual muscles. There's no better way to do that than the old strongman exercises: squat, deadlift, press, and pull.

As a couple others have mentioned, Starting Strength is an excellent book to get started on this:
http://www.amazon.com/Starting-Strength-3rd-Mark-Rippetoe/dp/0982522738/ref=sr_1_1?s=books&ie=UTF8&qid=1371684840&sr=1-1&keywords=starting+strength

But these are pretty technical lifts. One bad rep and you can really fuck up your back, or shoulder, or lots of things. So that book is only worth a damn if it's supplemental to somebody teaching you how to squat and deadlift without hurting yourself, how to put weight overhead with good form.

The subreddit at r/fitness is probably a better place for you to learn about this stuff, by the way-- check out their FAQ.

He's one of the best things in MMA right now. Officiating is not always done very well but he is consistently the best at knowing when to stop fights. If you've read John McCarthy's book (which I highly recommend if you skip a lot of the personal stuff) you'll better appreciate how hard of a job Herb Dean has and how well he does it.

Wow I own most of those books as well! You have excellent taste in literature sir. The most comprehensive book I have ever read that deals with MMA strategy in particular is Mixed Martial Arts: The Book of Knowledge by BJ Penn, Glen Cordoza, and Erich Krauss. It basically breaks down and analyzes BJ's game into simple and easy to understand sequences. I highly recommend it.

sonnench:

>[2012/04/11][05:38:34]

>[[Translate]](http://translate.google.com/#auto|auto|Top of AMAZON list, and soon to be New York Best Seller...%0D%0Ahttp://t.co/JsKR6bFQ 'google translate this tweet'): Top of AMAZON list, and soon to be New York Best Seller...

>amazon.com

[This comment was posted by a bot][FAQ][[Did I get it wrong?]](http://www.reddit.com/message/compose/?to=tweet_poster&subject=Error%20Report&message=[Oops!](http://reddit.com/r/MMA/comments/s3y2x\)%0d%0dPlease leave the subject and this link unaltered, but feel free to add a description here. 'report an error')

Not being a dick, but how many fuckin books do you think Forrest Griffin has written?

The answer... two. And one of them is a "Suvival Guide to the Apocalypse" so I think you can guess which one it was. Lol :)

Edit: ok since that might have been a tad dickish I'll answer your question as well. The book is called Got Fight, 50 Zen principles of hand to face combat. Coauthored by Erich Krauss

http://www.amazon.com/dp/0061721727/ref=cm_sw_r_sms_awd_d_pO3jxb049PJ2A

He did that 5 years ago.

The Voice of Reason: A V.I.P. Pass to Enlightenment
https://www.amazon.com/dp/1936608545/ref=cm_sw_r_cp_apa_vo9-zbE02HAK6

>The book that you are considering buying is nothing short of a VIP Pass to Enlightenment, written by the UFC's most infamous and feared destroyer of men—Chael P. Sonnen. 

>Backwoodsmen and unlearned folk call him the Walking Thesaurus. His contemporaries have bestowed upon him the title Sir Sonnen. And those dwelling in the forgotten, forlorn jungles south of the equator reverently refer to him asfilho da puta, a term Sonnen personally deciphered using his mastery of linguistics. It means, simply, "the Great and Humble Bearer of Knowledge." 

>In the coming pages, Sonnen's commentary and tales of heroic adventure will initiate you into the world of superhuman greatness. Allow him to carry you like a frail damsel through the world of professional mixed martial arts as he cuts weight, deals with moronic cornermen, expresses his disdain for focus mitts and punching in general, gets his face rearranged, and finds support and encouragement from fans. Permit him to cleanse your mind's palate and teach you the truth about history, politics, endangered species, cinema, terrorists, music, particle accelerators, and his plans for creating a Chaelocracy, which translates as "a Better Earth." Shower him with praise as he takes you into his manly mitts like a lump of clay and reshapes you in his own likeness. 

>Like all men of myth and legend, Sonnen strives for the betterment of the human race. Prometheus brought us fire; Dana White brought us the modern-day gladiator; and Chael P. Sonnen now brings us the step-by-step guide to being a great human being and patriot. 

>Purchase this book; learn how the world really works from the perspective of a man who has been face-to-face with presidents, wardens, dignitaries, judges, kings and queens, and athletic commissions; and find out if you have what it takes to awaken from your progressive nightmare. 

>There is no better day to stop being you and start trying to be Chael P. Sonnen. The time has come for The Voice of Reason.

This book was awesome, it's by Sam Sheridan it's called a fighters heart, basically like a journey though some different style, countries, and fighters, it was really good. Got fight, if that's what you are talking about is more of a humor book it is ok but more comedy than anything.
http://www.amazon.com/Fighters-Heart-Journey-Through-Fighting/dp/0802143431

I've two recommendations, I'm at work so I can't provide the links I'm afraid.

10,000 Hours : Paddy Holohan and Owen Roddy (Head Coach/Founder at Primal MMA, Conor McGregors striking coach)
Lads it's a fantastic documentary. It's so genuine.

The other is a book called "A Fighters Heart" by Sam Sheridan.
http://www.amazon.com/Fighters-Heart-Journey-Through-Fighting/dp/0802143431

It's a fantastic book as the author submerges himself in different martial arts. I've never read "A Fighter's Mind" but I have to assume it is just as good.

Plenty of people did. His friends eventually refused to talk about the sport at all with him. I recommend his book, it's a good read with some fun behind the scenes facts in it.

http://www.amazon.com/Gatekeeper-Fighting-Life-Daddy-Goodridge/dp/1550229931/ref=sr_1_1?s=books&ie=UTF8&qid=1346529774&sr=1-1

http://www.amazon.com/Mixed-Martial-Arts-Book-Knowledge/dp/0977731561

this book is pretty neat. I've had it for 5-6 years now and still occasionally flip through it. it has picture play by plays and explains what your trying to achieve in various positions. covers stand up as well. Its around 300 pages so it doesn't get to complicated but sounds like what your looking for.

The Combat Codes is a really good science fiction book about MMA that goes into great detail during the fight scenes. a bit like the book enders game mixed with MMA. Really good read, once i started it I couldn't put it down

They actually did bring out lil nog and said it was big nog at a pride show. it was during the introduction before the fights where they have everyone stand on the platform. Sam sheridan wrote about it in his book "a fighter's heart". great book if you never read it. i found it in my local library. great behind the scenes look at pride, militech camp at it's peak, and even some time in thailand working towards a muay thai fight.

He also had a multiple choice test in his book "Be Ready When the Shit Goes Down: Forrest Griffin's Guide to The Apocalypse" that basically asks (but in a much funnier way):

"Anderson Silva just knocked you out in front of an Arena full of people - do you:

a) Come back with a weapon, like a bazooka next time
b) Run out of the octagon and arena like a crazy person"
c) etc

Can't remember how it was all worded, bjt I remember losing my shit at the running thing, because that's what he did lol.



Edit: here it is - Be Ready When the Sh*t Goes Down: A Survival Guide to the Apocalypse https://www.amazon.com/dp/0061998265/ref=cm_sw_r_cp_apa_i_YxKUCbB8A2P7Z

Amazon Best Sellers Rank: #63,873 in Books

Straight to the top Chael.

This is the sales rank for the week

I don’t know if you follow Muay Thai at all but I’ve read both of Kevin Ross’s books and enjoyed both, as well as Little Evil by Jens Pulver, The Housekeeper by Josh Samman, and The Way of the Fight by GSP. Superare has some really dope gear and fight-related apparel also.

If you want to give Sean O'Connell some love, check out his book. I really enjoyed it. Sort of an apocalypse/fantasy book involving angels and demons battling it out on earth.

He talks about it a fair bit in his book. It's a good read and interesting perspective on the early days of MMA.

Thanks for your interest! The kindle version just went live on Amazon and there's a paper back if you are old school http://www.amazon.com/gp/aw/d/B017OMXR7O

It's Be Ready When the Sh*t Goes Down: A Survival Guide to the Apocalypse. Really really funny and informative!

https://www.amazon.co.uk/gp/aw/reviews/0983634610/ref=cm_cr_dp_mb_see_rcnt?ie=UTF8&s=sd

Her book has a good review though, funnily enough from someone named June White. Wait a minute...

Mark Hunt: Born to fight

Forrest Griffin: Got Fight?, Be Ready When the Sh*t Goes Down

John McCarthy: Let's Get It On!

Stich Duran: From the Fields to the Garden

Chuck Liddell: Iceman

John Kavanagh: Win or Learn

Brian Stann: Heart for the Fight

Chael Sonnen: The Voice of Reason

Bruce Buffer: It's Time!: My 360-Degree View of the UFC

GSP: The Way of the Fight

Jeremy Stephens: Who the fook is that guy?!

You forgot Enson Inoue... https://www.amazon.co.uk/dp/1495961605/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=2TG45AUZ43161&coliid=I2916DHR7XO5SZ

I haven't read it but it's supposedly very good.

Check this book out. I think /r/fitness has a lot of good things to say about this program as well. Just 3 compound exercises so it doesn't take a lot of time. I just started it.

http://www.amazon.com/Starting-Strength-3rd-Mark-Rippetoe/dp/0982522738/ref=sr_1_sc_1?ie=UTF8&qid=1370334846&sr=8-1-spell&keywords=startomg+strength

Pick up a book called BJJ university. Its fantastic and will give you all the essentials you need to survive on the ground.
https://www.amazon.co.uk/Jiu-jitsu-University-Saulo-Ribeiro/dp/0981504434

Hey if you like'd this fight and thought both guys deserve a bonus go get Sean O'Connell's book [hellbound/ heavensent] (https://www.amazon.ca/Hellbound-Heavensent-Angel-War-Book-ebook/dp/B00ADVLK8W)

Anybody read the book "The Professor in the Cage: Why Men Fight and Why We Like to Watch "? I'd like to hear your opinion on that, im hesitating to buy it, thanks. https://www.amazon.ca/gp/product/1594205639/ref=s9_cartx_gw_g14_i6_r?pf_rd_m=A3DWYIK6Y9EEQB&pf_rd_s=desktop-2&pf_rd_r=F5Z3NPT9R7GGJ4FN972M&pf_rd_t=36701&pf_rd_p=b420c7ed-0dc7-4f64-beca-b1a9f89477f6&pf_rd_i=desktop

Don't know why you're getting downvoted.. in his book, he talks about laying in his hotel room trying to write material for the next press event. It's absolutely all pre-written and done in such a was to be as instigatory as possible. And he will admit it (again, see book).

edit: Now why am I getting downvoted? Are you people seriously trying to imply that Chael doesn't know what Chael does to prepare for these events?

edit2: added link to his book on Amazon, if anyone wants the story straight from the horse's mouth.

Here you go, video source

Forrest's books:

Got Fight?

Be Ready When the Sh*t Goes Down

Buying his book helps at least a little doesn't it?

https://smile.amazon.com/Gatekeeper-Fighting-Life-Daddy-Goodridge/dp/1550229931/ref=sr_1_1?s=books&ie=UTF8&qid=1537025602&sr=1-1&keywords=gary+goodridge

If you’re into sports history, Josh Gross wrote a book on it. Gross is one of the most OG and best reporters in MMA and the book is fantastic. Amazon link.

Jiu-jitsu University
by Saulo Ribeiro might be helpful if it's not a bit too stylistically specific.

lol how you not find a review

http://www.amazon.com/Made-America-Dominant-Champion-History/dp/1416589953/ref=sr_1_1?ie=UTF8&qid=1407196679&sr=8-1&keywords=matt+hughes

Looks like he has!

I think it has to do with his book, Made in America: The Most Dominant Champion in UFC History where he admits to just being a shitty human being.

Thanks for xposting to r/mma, I don't browse r/bjj enough to see your AMA but after hearing a brief description of the book I had to pick up the kindle copy for only $2.99! I'm now looking forward to reading it.

Yeah he wrote a book.

http://www.amazon.com/gp/aw/d/098267595X

Buy GSP's book. Only $20 on Amazon: http://www.amazon.com/The-Way-Fight-Georges-Pierre/dp/0062195654

Josh Gross wrote an excellent book on that match.

https://www.amazon.com/Ali-vs-Inoki-Forgotten-Entertainment/dp/1942952198

You might want to check out the book he wrote a few years ago:

http://www.amazon.com/From-Fields-Garden-Stitch-Duran/dp/098267595X/ref=sr_1_2?ie=UTF8&qid=1382393389&sr=8-2&keywords=stitch+mma

Maybe this one?

I found this helpful, although I am only a beginner so not sure what level you are at.

http://www.amazon.co.uk/Mixed-Martial-Arts-Book-Knowledge/dp/0977731561/ref=sr_1_2?ie=UTF8&qid=1449507267&sr=8-2&keywords=bj+penn

https://www.amazon.com/Made-America-Dominant-Champion-History/dp/1416589953

reviews seem to fall in line with what the guy wrote

https://www.amazon.com/Delaviers-Mixed-Martial-Arts-Anatomy/dp/1450463592

You would have to copy the pic and make your own print.

> https://www.fredericdelavier.com/posters
Or the book
https://www.amazon.fr/Delaviers-Mixed-Martial-Arts-Anatomy/dp/1450463592

Here you go

Here is a book that mentions him - https://www.amazon.com/Enemies-Within-Inside-Against-America/dp/1476727937/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=blooelbo-20&linkId=136046eb922ef97c32d8aa3aa63a0186&language=en_US

Here is an article with excerpts from the book from someone other than karim zadin - https://www.bloodyelbow.com/2018/9/21/17885492/why-did-conor-mcgregor-call-khabib-nurmagomedov-manager-terrorist-snitch-mma-news

It won't be out until next month, but I've got some high hopes for Ali vs. Inoki: The Forgotten Fight That Inspired Mixed Martial Arts and Launched Sports Entertainment By Josh Gross

Enson Inoue has his own biography out, Live as a Man, Die as a Man, Become a Man If you're into the ins and outs of pride and understanding a his perspective on fighting and living definitely worth checking out.

Personally I haven't read it yet, but I've been meaning to get a hold of the book for a while now.

Two books I can recommend

[Got Fight?: The 50 Zen Principles of Hand-to-Face Combat](Got Fight?: The 50 Zen Principles of Hand-to-Face Combat https://www.amazon.com/dp/0061721727/ref=cm_sw_r_cp_apa_UjMpxb8VRN544) by Forrest Griffin.

[The Professor in the Cage: Why Men Fight and Why We Like to Watch](The Professor in the Cage: Why Men Fight and Why We Like to Watch https://www.amazon.com/dp/1594205639/ref=cm_sw_r_cp_apa_JmMpxbQ5QWJGF)

I had no idea O'Connell was an author. Just visited his Twitter, apparently he wrote this.

I thought you were lying, but you're not. Decent reviews too.

There is literally books written about Ali and his past. Why are people making out like Conor is one making this up.

• "Enemies Within: Inside the NYPD's Secret Spying Unit and Bin Laden's Final Plot Against America" is a book that personally names Ali as a terrorist turned informant. Alis codename was "Confidential Informant 184" and the FBI ruled Ali to be a deceptive informant, meaning they didn't trust him and believed he was still on the side of the terrorists. This book was released 5 years ago. This has been public information for a long time.
  
  Even #40 on youtube trending is a deep analysis of what Conor said last week, and delves deep into Alis past, you can watch that part here:
  
  https://youtu.be/gzhJ9PdY77c?t=1195
  
  So no, the source is not Conor. It's multiple books, news articles, investigative journalists, the NYPD, the FBI, and the United States Government.