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A major term you'd probably be really interested in reading more about is autopoiesis (also understood as "self-styling"). Rhetorical Deliver and Visual Rhetoric would also help you. Finally, Material Rhetoric will help you understand how clothing (among tons of other materials) can be constructed and used rhetorically.

Understanding Rhetoric is a really simple straightforward book that will give you the basics. There are SO many books on the subject though. Google Scholar is your best friend here. Just search the keywords and then read the abstracts and conclusion of the articles you think sound interesting. Once you really find an article that appeals to you, look at their works cited/bibliography and then read those books. That is how you read like an academic.

This is way larger than you realize. Performance is a huuuuuge part of rhetoric. What have you read so far? What are you really interested in investigating? What kind of agenda are you pursuing?

I teach Rhet. to Freshman so if you give me a little bit more I can probably help you out.

Good Luck. Let me know if I can help you further.

Edit: These online scholarly journals will also keep you up to date on the most recent/contemporary rhetorical research:

Harlot

Kairos

Enculturation

I would say a single book addressing the topics you are integrating would be difficult to find but either multiple books or a collection of essays and book chapters would be a good approach.

• Crowley and Hawhee's Ancient Rhetorics for Contemporary Students is an introduction and move for historical contextualization and working through the movement of the field. (Classical Rhetoric, Philosophy, and English Composition approach)
  
• Palczewski, Ice, and Fritch's Rhetoric in Civic Life provides some very basic ties to classical rhetoric and looks at the move to rhetorical criticism in contemporary rhetorical studies. (Communication Studies approach) (Link to first edition; the edition this comment is based on)
  
• Miller's The Norton Book of Composition Studies has essays that address the English and Communication Studies divide but situates rhetoric as an important study regardless of the discipline that thinks owns it.
  
• Eyman's Digital Rhetoric: Theory, Method, Practice gives a broad history of rhetoric and transitions this history into digital humanities. (Publisher's website link that has the full text of this book)
  
• Losh, Alexander, Cannon, & Cannon's Understanding Rhetoric: A Graphic Guide to Writing provides some significant background for constructing thoughts and arguments and situating what rhetoric is and what it can be.
  
• Dickinson, Blair, and Ott's Places of Public Memory is a fantastic edited collection with essays situating monuments and memorials.
  
• In a similar line to Dickinson et al., you could look at Hariman and Lucaites's No Caption Needed text to examine visual rhetoric as well or even their more recent text The Public Image.
  
  I don't know that any one of these texts would be necessary for students to purchase but a smattering of readings from them may be worth pulling into the course. Additionally, essays from significant scholars or journals (similar to what Miller's book has) that are reasonably up-to-date would probably go further than any textbook can. Although for understanding the Greek tradition or classical rhetoric, some of the tried-and-true texts such as Crowley and Hawhee's are a good place to turn.
  
  edit: added links to make it easier for me to find these things when I return to this post.

My favorite rhetoric book is Words Like Loaded Pistols by Sam Leith. He writes in such an understanble way and really pulls you in. The books begins with the basics and Aristotle and moves through speakers and pop culture references that it me quite interested.

Sam Leith actually wrote a great analysis of Barak Obama's second inaugural speech.

Rhetoric- I'd pick up a copy of The Rhetorical Tradition. It's kind a textbook, in a way, but mostly it's a huge collection of primary texts from the entire history of rhetoric with some decent editorial content that helps to tie everything together. Grammar? Start with everything Chomsky has written.

We're reading it in my senior seminar (ENGL 418 Argumentation). It does a fantastic job of relating current issues such as abortion, gun control, social media (Sarah Palin tweets to Barack Obama in previous elections or speeches in congress), television, etc., to core principles of ancient rhetoric such as stasis theory, etc.

It's really great, because it is generally easy to read and really helps you create your own heuristics. Another good book, but more difficult and more over the history of rhetoric is rhetorical traditions. It's not necessarily hard to read, but is very information dense. http://www.amazon.com/The-Rhetorical-Tradition-Readings-Classical/dp/0312148399

"Understanding Rhetoric: A Graphic Guide to Writing."

While the emphasis is on rhetoric and writing, the book is informative and gives many definitions of the important terms of rhetoric. It does talk a good deal about argument and persuasion. I like to use scans of chapters most pertinent to the class' learning outcomes.

Aristotle's Rhetoric can be a really bad read, especially early in your rhetorical education, mainly because it's just lecture notes. I'd start with something like Thank You for Arguing. It's not perfect, but it's a fun book and teaches a lot of the missing vocab. If you enjoy it, then you're more than ready to take a stab at Aristotle.

From what I recall most of the English curriculum was still heavily literature based. Students would read and memorize many passages of classics, so that helped too - take that with a grain of salt, as it's been a couple years, and a next exactly my specialization. Sharron Crowley has a book that discusses the evolution of English and rhetoric in universities that might be of interest to you.

You'd probably be interested in a book called Rereading the Sophists: Classical Rhetoric Refigured by Susan Jarratt. There's also an article "Toward a Sophistic Definition of Rhetoric" by John Poulakos you may want to check out.

I’m a little late to this party buttttt....

https://www.parlorpress.com/internet_as_a_game a good look into how trolling functions as procedural rhetoric.

https://www.amazon.com/Art-Controversy-Arthur-Schopenhauer/dp/160459571X the seminal Victorian work on trolling.

Schopenhauer is your start, Morris is your end, chronologically.

Everything is an Argument. Lunsford, et al. https://www.amazon.com/Everythings-Argument-Andrea-Lunsford/dp/1457606062

And I love using "What Aristotle and Joshua Bell can teach us about persuasion." https://www.youtube.com/watch?v=O2dEuMFR8kw&t=42s

Not just for the appeals but also to compare and contrast two rhetorical situations.

Reclaiming Rhetorica, Available Means, Rhetoric Before & Beyond the Greeks