Top products from r/adops

We found 23 product mentions on r/adops. We ranked the 14 resulting products by number of redditors who mentioned them. Here are the top 20.

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Top comments that mention products on r/adops:

u/iantri · 1 pointr/adops

Others have pointed you to the excellent sidebar.. If you want books, those are a rarity. These are among the few though, and are actually good:

Targeted by Mike Smith

Introduction to Programmatic Advertising by Kosorin

Avoid Ad Serving Technology by Cristal. Its very thorough, but essentially unreadable.

I believe its also important to have a healthy background in how the Internet, etc. works. Understanding the Digital World by Kernigham is excellent for this.

u/JodaCast · 3 pointsr/adops

Very good ad tech book. Brilliant resource for all Ad Ops peeps and teams.
http://www.amazon.co.uk/dp/1484867572/

u/ckseet79 · 2 pointsr/adops

https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=nodl_ this is not bad but in real life each company has its own stacks iab standards are pretty much required

u/here2learnmore · 1 pointr/adops

This is a good quick read and place to start

Ad Serving Technology: Understand the marketing revelation that commercialized the Internet https://www.amazon.com/dp/1484867572/ref=cm_sw_r_cp_api_i_12B4CbYTT5BNF

u/abadabazachary · 5 pointsr/adops

https://www.amazon.com/Introduction-Programmatic-Advertising-Dominik-Kosorin/dp/8026096118/ is okay, you can read through it in about an hour or two. Caveat emptor: Someone more experienced with the industry than I said that some of its diagrams are misleading/inaccurate.

u/kenjimike · 3 pointsr/adops

+1 for Checklist Manifesto (https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000)

Also Tim Wu's Attention Merchants (https://www.amazon.com/Attention-Merchants-Scramble-Inside-Heads/dp/0385352018)

and AGM's Chaos Monkeys (https://www.amazon.com/Chaos-Monkeys-Obscene-Fortune-Failure-ebook/dp/B019MMUAAQ)

edited to add that I'm currently reading "Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data" (https://www.amazon.com/gp/product/B01AOOH2MA/) to get down with CDP's...

u/mmmarce · 5 pointsr/adops

One book that I found outlined this stuff well is Ad Serving Technology: https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572

Yes, you can learn this online too, but sometimes you can get more lost than educated with all the info available.