Top products from r/adops
We found 23 product mentions on r/adops. We ranked the 14 resulting products by number of redditors who mentioned them. Here are the top 20.
1. Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
Sentiment score: 2
Number of reviews: 6
2. Introduction to Programmatic Advertising
Sentiment score: 1
Number of reviews: 2
3. Color Me Drunk: A Drinking and Drawing Activity Book
Sentiment score: 0
Number of reviews: 1
Must buy item
4. The Checklist Manifesto: How to Get Things Right
Sentiment score: 0
Number of reviews: 1
The Checklist Manifesto How to Get Things Right
5. The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Sentiment score: 0
Number of reviews: 1
Knopf Publishing Group
6. Understanding the Digital World: What You Need to Know about Computers, the Internet, Privacy, and Security
Sentiment score: 1
Number of reviews: 1
University Press Group Ltd
7. Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Sentiment score: 2
Number of reviews: 1
8. Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Sentiment score: 0
Number of reviews: 1
9. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Sentiment score: 0
Number of reviews: 1
Springer
10. Personalized Digital Advertising: How Data and Technology Are Transforming How We Market
Sentiment score: 0
Number of reviews: 1
11. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Sentiment score: 0
Number of reviews: 1
12. Introduction to Programmatic Advertising
Sentiment score: 1
Number of reviews: 1
13. Digital Advertising Tee - Funny Shirt on Industry Standard
Sentiment score: 0
Number of reviews: 1
Work in digital advertising? AdOps specialist? Always optimizing? Think and talk about viewability, fraud, or brand safety nonstop? Wear this funny shirt to be part of an inside joke while maintaining industry standard.Great shirt for digital advertising enthusiasts, those in tech, and your friends ...
Others have pointed you to the excellent sidebar.. If you want books, those are a rarity. These are among the few though, and are actually good:
Targeted by Mike Smith
Introduction to Programmatic Advertising by Kosorin
Avoid Ad Serving Technology by Cristal. Its very thorough, but essentially unreadable.
I believe its also important to have a healthy background in how the Internet, etc. works. Understanding the Digital World by Kernigham is excellent for this.
Very good ad tech book. Brilliant resource for all Ad Ops peeps and teams.
http://www.amazon.co.uk/dp/1484867572/
https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=nodl_ this is not bad but in real life each company has its own stacks iab standards are pretty much required
http://www.amazon.com/Programmatic-Advertising-Transformation-Data-Driven-Professionals/dp/3319250213 - good for intro to programmatic
http://www.amazon.com/Personalized-Digital-Advertising-Technology-Transforming-ebook/dp/B00VGE90LE - started this one recently so can't tell much but several people from the industry recommended it
Only one gift: https://www.amazon.com/Digital-Advertising-Tee-Industry-Standard/dp/B073TVHXFY
This is a good quick read and place to start
Ad Serving Technology: Understand the marketing revelation that commercialized the Internet https://www.amazon.com/dp/1484867572/ref=cm_sw_r_cp_api_i_12B4CbYTT5BNF
This for sure: https://www.amazon.com/Obvious-Adams-Story-Successful-Businessman/dp/0990790908/ref=pd_lpo_sbs_14_t_0?_encoding=UTF8&psc=1&refRID=Y3D3C8V84JCRECCQNDEE
https://www.amazon.com/Introduction-Programmatic-Advertising-Dominik-Kosorin/dp/8026096118/ is okay, you can read through it in about an hour or two. Caveat emptor: Someone more experienced with the industry than I said that some of its diagrams are misleading/inaccurate.
Hmm yea it should be under this link!
https://www.amazon.com/gp/aw/d/B07BJC3V7V/ref=mp_s_a_1_1?ie=UTF8&qid=1521469425&sr=8-1&pi=AC_SX236_SY340_QL65&keywords=programmatic+trading&dpPl=1&dpID=51l8-9GhcIL&ref=plSrch
This
Ad Serving Technology by Gregory Cristal -
https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=sr_1_1?s=books&ie=UTF8&qid=1525462449&sr=1-1&keywords=ad+serving+technology
+1 for Checklist Manifesto (https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000)
Also Tim Wu's Attention Merchants (https://www.amazon.com/Attention-Merchants-Scramble-Inside-Heads/dp/0385352018)
and AGM's Chaos Monkeys (https://www.amazon.com/Chaos-Monkeys-Obscene-Fortune-Failure-ebook/dp/B019MMUAAQ)
edited to add that I'm currently reading "Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data" (https://www.amazon.com/gp/product/B01AOOH2MA/) to get down with CDP's...
One book that I found outlined this stuff well is Ad Serving Technology: https://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572
Yes, you can learn this online too, but sometimes you can get more lost than educated with all the info available.