Reddit reviews All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
We found 6 Reddit comments about All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All. Here are the top ones, ranked by their Reddit score.
All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works And Why Authenticity Is the Best Marketing of All
You aren't following best practices of landing page design. You need a clear call to action and value proposition.
https://blog.hubspot.com/marketing/landing-page-examples-list
https://blog.kissmetrics.com/landing-page-design-infographic/
http://ww5.komen.org/
Your site does a very poor job of explaining your mission, who you are, or what you do. It seems like a scam. Look at the Komen example and replicate that.
In this case the value you provide to the 'customer' (your donors) is the good feeling they get when they donate. So you need to reinforce the story they tell themselves about donating to a worthy cause.
https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335
But I think you also need to niche down and tackle this in pieces. "Genetic research" and "anything genetic related" is too broad a topic. Pick one disease and focus on that.
https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336
This should be all the advice you need to get started, the rest is education and elbow grease.
A few recommendations:
https://www.amazon.com/gp/product/1601630328/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (Ca$hvertising)
https://www.amazon.com/gp/product/0887306667/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (the 22 immutable laws of marketing)
https://www.amazon.com/gp/product/1591845335/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (Seth Godin)
There's too many to name. There's not really a lot that pack so much punch that they're more important than getting your hands dirty and doing.
If I might recommend a book, Seth Godin's All Marketers are Liars might be an interesting read (and any of his other books if you like that one). People hate having their time wasted, or pushy salespeople, but there's also a right way to do it.
You're probably right about finding an existing consultancy being a better route, depending on the person at least. Find one that doesn't skim too much off the top; their service of getting you in touch with clients is valuable, but not ridiculously so.
Brainfluence by Roger Dooley gives you some practical insights into what is a very interesting and exciting aspect of marketing.
http://www.amazon.com/gp/aw/d/1118113365?pc_redir=1407908411&robot_redir=1
All Marketers are Liars by Seth Godin http://www.amazon.com/gp/aw/d/1591845335?pc_redir=1408028870&robot_redir=1
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Not too well versed in Marketing myself - I've recently been reading All Marketers are Liars by Seth Godin to brush up on it. Maybe start there or other recommended reading!
Hey OP, Dale Carnegie wrote "How to win friends and influence people" http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671723650
Napoleon Hill wrote "Think and Grow Rich" - among others: https://en.wikipedia.org/wiki/Napoleon_Hill#Bibliography
It's always good to learn more about how our brains work, and how humans make decisions.
Here's some recommendations:
Use these names as jumping off points for your research: