Reddit reviews Differentiate or Die: Survival in Our Era of Killer Competition
We found 2 Reddit comments about Differentiate or Die: Survival in Our Era of Killer Competition. Here are the top ones, ranked by their Reddit score.
As a person working in marketing, I suggest reading books like these - Differentiate or Die.
They aren't really that specialized and mostly contain real life examples of marketing, just like this one mentioned in the comment about Hydrox, or how Henry Ford was trying to patent 4 wheels and the steering wheel system.
Some cool facts and the books (by Trout mostly) are pretty short and interesting to read.
Some good comments here already.
+1 to what u/krunchygymsock said.
Overall I’d agree the middle ground is a very dangerous place to be. And I’d avoid the race to the bottom for sure. Multiply your pricing range there by 10 and we had the same issue with a full service design agency in London!
You’re providing a commoditised service in a saturated market so the key is finding the right niche / audience / volume / margin that can work, focusing on that and differentiating like a mofo.
I’d suggest reading Differentiate or Die: https://www.amazon.com/Differentiate-Die-Survival-Killer-Competition/dp/0471028924