Reddit reviews Logo Design Love: A Guide to Creating Iconic Brand Identities

It is far too complex - a good logo should be readable / understandable when very small, and this has far too much detail and gradients for that to work. Just pare things way down to the point where the logo mark itself would work at the size of a postage stamp with limited colors.

Check out this book as well - http://www.amazon.com/Logo-Design-Love-Creating-Identities/dp/0321660765

I liked logo design love a lot and although not specifically graphic design related, I found ogilvy on advertising inspiring

That's poor planning in the beginning of the process. I highly recommend Logo Design Love by David Airey. After I read it I took 1 or 2 processes away from it that I hadn't used before and it helped a bit.

Logo Design Love

Honestly. Grab some books from Amazon. (you can pick them up fairly cheaply 2nd hand)

Logo Design Love - First edition is the same as the 2nd edition, except you can pick it up for a quid.

Brand Thinking and Other Noble Pursuits

A Smile In The Mind

Thinking with Type

LDL and A Smile are two books I still find myself going back and reading through + referencing even after 5 years as a professional.

They're most branding based, but the fundamentals they speak about absolutely translate to other facets of design.

Logo. Design. Love

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Mi-a placut mult Confessions, dar suna foarte bine Introvert Power, o sa citesc musai, am vazut ca a ajutat Confessions, dar omul cam tinde sa uite daca nu face un obicei din ce invata :)

Din pacate, ai dreptate ca e formatul limitat, trebuie cautat bine, cele care sunt disponibile in format kindle se vad si ok si n-au neaparata nevoie de culoare: Logo Design Love a fost excelent, o baza buna a fost White space is not your enemy, cu ceva greutate am citit pdf-ul The fundamentals of graphic design si acum citesc The creative process illustrated - desi, ce-i drept, e clar mai mult despre creativitate, dar la fel mi-a facut placere sa citesc Hey, Whipple, squeeze this.

Altceva de design cu imagini si explicatii, mai comprehensiv, clar nu merge pe kindle. Si daca ai recomandari pentru mine legate de design, pentru kindle or not, nici nu stii cat mi-ar placea sa ascult!

Logo Design Love

Logo Design Love - Every problem you stated is covered in this book. As far as the AMA part, how did you get into freelance graphic design?

As someone living in New Mexico, can we NOT keep doing this overdone and cliche New Mexico Zia symbol. PLEASE? Every. Single. Business.

Also, the Zia symbol actually belongs to the tribe. If you read LogoDesignLove it talks about this.