Reddit reviews Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

Springer

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1 Reddit comment about Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals):

u/throwawayadops · 1 pointr/adops

http://www.amazon.com/Programmatic-Advertising-Transformation-Data-Driven-Professionals/dp/3319250213 - good for intro to programmatic
http://www.amazon.com/Personalized-Digital-Advertising-Technology-Transforming-ebook/dp/B00VGE90LE - started this one recently so can't tell much but several people from the industry recommended it