Best market research business books according to redditors
We found 35 Reddit comments discussing the best market research business books. We ranked the 21 resulting products by number of redditors who mentioned them. Here are the top 20.
We found 35 Reddit comments discussing the best market research business books. We ranked the 21 resulting products by number of redditors who mentioned them. Here are the top 20.
ON IOP VS. OTHER CONSULTING ROLES
Have a look at ONETs job descriptions for Management Analysts and Market Research Analysts. Now compare it to the one for IO psychologists. You will get a clue of the large overlap and small differences in job descriptions.
Important differences include:
It is interesting to note that you can earn more with a masters as a management analyst than with a PhD as a IOP and not be far off what IOPs with PhDs earn as a marketing analyst with a bachelors.
ON LANDING A JOB AS A CONSULTANT
Now, you're an IO psychologists. I shouldn't need to tell you that to find work the most important things are to be smart, honest and well connected. For management analyst positions, masters degrees are plenty proof that you're smart enough. The big deal maker is going to be in the number of people who can hook you up with a job that trust you enough to hook you up.
So number 1 tip would be to start making connections in hiring positions asap. Find out who you need to know and then ask the people you already know to introduce you to those people, or at least to people closer to them. Imagine highly connected nodes in graphs, 6 degrees of separation and all that cool discrete math stuff about social networks.
In terms of technical skills you should develop, I highly recommend Wayne Winston's books on Business Analytics and Marketing Analytics. You'll see that you already know most of that stuff.
If you look at the tools and tech section you'll notice that everyone except maybe Business Informatics graduates has a shit ton of IT stuff to learn after school to be effective in the work place. A couple of certificates in relevant ITs will likely give you a leg up in the competition for entry level jobs.
I'm planning to add Microsoft Certified Solutions Expert: SQL 2016: Data Management and Analytics and SAS Certified Statistical Business Analyst to my CV before the end of the year.
Okay, I'll give it another shot and try to get at least to the newer botanical and potions stuff you mentioned earlier. I definitely sympathize with revisiting old code, it's always a roller coaster ride.
Also I can suggest a couple good UI/UX books if you want a step up on that front: User Experience of One, 100 Things Every Designer Needs to Know About People, and UI Is Communication. They won't make you the best UI/UX designer in the world, but they might give you a better understand of the goals of UI and how they relate to the people using them. Understanding what people need out of a UI (which is often different than what they say they want out of a UI) goes a very very long way towards longer interaction periods. Good luck!
Edit: also feel free to hit me up if you want to talk more about UI/UX (or any dev-related) stuff. I'd be happy to help out.
Hello My Name is Awesome is a great and relatively cheap book to start with firm naming. Too much to summarize, but the author does a pretty good job with some free materials at her website below.
http://eatmywords.com/tips/
Alexandria is great and helped me with my own rebranding. Not cheap to get her on the phone, but definitely check out her stuff!
Monetizing Innovation.
The Art of Startup Fundraising.
Starting a Tech Business.
The Startup Checklist.
I think you know where I'm going with this now.
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I found the following book very useful to come up with a framework for pricing decisions: Monetizing Innovation. https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867/.
Nah. You're going to need a good title to pitch in any case. Clarity about genre and tone should be near immediate, and it should avoid various traps ("The Rural Juror").
There's methodologies for this, and they're different from most writing processes. For one thing, competitive analysis and relative positioning are a big deal.
This book has an evaluation framework that helps guide decisions using rules other than "this feels good".
https://smile.amazon.com/Hello-My-Name-Awesome-Create/dp/1626561869
Sure, I wrote a whole book on the subject (free on kindle unlimited): http://www.amazon.com/Semantic-Keyword-Research-Building-Profitable-ebook/dp/B015HJTLOO/
I have a video on a previous iteration, which is a little dated: https://www.youtube.com/watch?v=i8tqSgxwv8I
My go-tos are the core texts from the Chartered Institute of Marketing's metrics module.
For fundamental marketing stuff, I always recommend HubSpot's Inbound Marketing certification and as somebody else mentioned, Google Analytics certification.
I'm kind of an all-rounder, but in my experience, higher uppers want sexy tactics and sales - I've found there's not much patience for numbers and what they mean to get to said sales, or using data to do things better or more efficiently.
What I'm getting at is that your knowledge of data is one thing, but translating it for presentation so other stakeholders see the relevance is half the challenge, so I'd suggest looking into marketing dashboards in particular.
Best of luck!
Pricing is a huge topic so it's usually covered through multiple books.
Utpal Dholakia is a marketing professor at Rice. You can request a free PDF copy of his book on pricing from the book website: http://utpaldholakia.com/book/
Another free book on zero pricing: http://blogs.ft.com/tech-blog/2009/07/wired-editors-book-on-free-is-free/
A lot more technical book edited by Vithala Rao from Cornell. The book is not free:
https://www.amazon.com/Handbook-Marketing-Reference-Handbooks-Management/dp/1849804419
EDIT: In all seriousness, here's a great book (thin and to the point) which provides a method of developing great names that are effective: Hello, My Name Is Awesome: How to Create Brand Names That Stick
I've used it (found it at the library) and it helped me name 2 brands.
Thanks for clarification re: Excel, you had me worried a bit! Moving forward, let's try to think of some things that may be on test...
Maybe they might provide you with a huge data table and ask you to do some things with it. It may/may not be in Excel. You might have to do an import.
Some things things to do with that data:
• Pivot Tables to analyze
• Random Sampling
• Advanced charting
• Data summarization forumlas
• Calculating confidence intervals
• etc.
I would Google around, try to find some books re: Excel + Market Research. Here is one:
http://www.amazon.com/Basic-Marketing-Research-Excel-Edition/dp/0135078229/ref=pd_sim_sbs_b_2
Good luck!
you can get lots of great ideas online. Check out SideHustleNation.com -- the are lots of good podcasts to listen to from this site. I am especially motivated by this one: http://www.sidehustlenation.com/how-to-quit-your-job-this-year/
You might also want to look into some cheap Kindle books on the same subject to get some ideas. At first glance, here are some that I found:
http://www.amazon.com/Side-Hustles-You-Can-Start-ebook/dp/B00OPC5DMO/
http://www.amazon.com/Side-Hustle-Blueprint-Without-Leaving-ebook/dp/B00OPN3EOC/
http://www.amazon.com/Build-Create-Products-Passive-Income-ebook/dp/B00LTWLSE0/
(I haven't read any of those books, but they seem to fit what you're looking for, and there were a lot of others out there too)
I have a book titled The User Experience Team of One which sounds helpful.
However, I have not had time to read it yet!
One of my colleagues recommended this book: [Netnography methods book] (https://www.amazon.com/gp/aw/d/1446285758/ref=mp_s_a_1_1?ie=UTF8&qid=1484178506&sr=1-1&pi=AC_SX236_SY340_FMwebp_QL65&keywords=netnography+kozinets&dpPl=1&dpID=51xf%2BX3f7IL&ref=plSrch)
Not sure if you would touch R for writing the survey, I only use it for post-survey analysis. The book Modern Marketing Research gives a lot of great insight into how to write surveys, especially is you are using it for a business application. I would also check out the Marketing Scales Handbook. They are the leaders in terms of opinion measurement.
I started an e-commerce company right before the dot-com crash (we launched in 2000) so I feel you.
As for what metrics to track, it really depends on your specific industry and how you run your business. If you can't get your books and CRM to talk to each other (odd since they're by the same company) I'm sure you could export data and crunch numbers in Excel.
Since you work off leads I would dig down to try to find data on some of the following questions:
Those are just some thoughts off the top of my head. As for resources, you might get some value out of reading The Lean Startup and Marketing Metrics.
Alex Wong's Keyword Research hacks & KDP Rocket are pretty much what you need to get your AMS Ads running properly no matter your genre.
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https://www.amazon.com/Amazon-Keyword-Research-Hacks-Optimization-ebook/dp/B06VSS53JQ/ref=sr_1_6?keywords=alex+wong&qid=1557198172&s=digital-text&sr=1-6
I love this book for a naming process: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1626561869
For Zeda Labs, it took me forever. I've cycled through a dozen names over the years, never feeling like one was truely, 'me.' For clients, I could come up with something in 30-40 hours usually, but for my own thing it took FOREVER. I kept at it though.
How the name came about is one of my friends posted this on instagram and the meaning aligned with our values, was easy to spell and pronounce, so thus Zeda Labs was born.
Request: https://www.amazon.com/Essentials-Marketing-Research-Joseph-Hair/dp/0078028817
ISBN: 0078028817
Or newer edition: https://www.amazon.com/eBook-Essentials-Marketing-Research-Joseph-ebook-dp-B01LX2MWIE/dp/B01LX2MWIE/ref=mt_kindle?_encoding=UTF8&me=&qid=
ISBN: 0078112117
Just to build on this:
I couldn't make up my mind either, so I searched for these on the Amazon US site since I don't use Goodreads to see how reviews looked, etc. The resulting links, with the smile. prefix for charity aspect in case you make a purchase, are below. YMMV.
The Other F Word: 3.4
Business Development for Dummies: 3.5
Startup Mixology: 4.27
Starting a Tech Business: 2.67
The 4 Lenses of Innovation: 3.62
StartupLand: 4.01
All in Startup: 4.18
The Customer Funded Business: 3.73
Trend Driven Innovation: 4.38
Monetizing Innovation: 4.20
The Ways to New: 3.84
Startup Checklist: 4.10
The Art of Startup Fundraising: 4.11
Disciplined Entrepreneurship: 4.26
.
Not in the original list:
The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
Consumer Behavior Solomon, Tested Advertising Methods Caples, Scaling Up for the businesses processes to support growth from good marketing :)
Thank you friend! A little word of encouragement goes a long way. Indeed I focus more on probability and stats, rather than whole other stuff. I did few courses on probability and stats and it helped me a lot of course. But then I want to implement some model from an article or book and sometimes it's hard to get through all the formulas and logic to turn into working script.
Edit:
An example of book that I'm trying to understand now https://www.amazon.com/Bayesian-Statistics-Marketing-Peter-Rossi/dp/0470863676.
Below is a book I received in grad school, still use it sometimes to help write questionnaires. Good examples of different scales.
https://www.amazon.com/Complete-Guide-Writing-Questionnaires-Information/dp/0615917674
Green book has some interesting articles sometimes.
http://m.greenbook.org
If you're willing to dish out some dough, the Burke Institute is well known... better to have your employer pay for these though ;)
http://www.burkeinstitute.com
Feel free to message me if you have any questions, I'll try my best to help!
Literaturempfehlung: http://www.amazon.de/Multivariate-Analysemethoden-anwendungsorientierte-Einf%C3%BChrung-Springer-Lehrbuch/dp/3642164900/ref=sr_1_1?ie=UTF8&qid=1377811521&sr=8-1&keywords=multivariate+analysemethoden
This one is solid: Marketing Analytics: Data-Driven Techniques with Microsoft Excel
I recommend you a book for choosing a name: http://www.amazon.com/Hello-My-Name-Is-Awesome/dp/1626561869
it is fun to read an gives you a general framework about the process that you need to follow to find a good name. Hope it helps :)
Check out Alexandra Watkin's stuff: http://www.amazon.com/Hello-My-Name-Is-Awesome/dp/1626561869
Also, I'm selling justlearn.co
Hey, I think I'm in a sort of similar situation, I recently finished my bachelor in Communications and after taking an analytics course, realized that I wanted to go into marketing research/analytics.
Here's my point of view from several months of exploring different avenues to get to the career that I want:
I feel like everything you would be learning from degree or certificate where you physically have to go to class would be the same as taking a Coursera or a certification from DMA.
I just found this book too, it's really useful if you want to refresh your memory about excel and see how you can use it for marketing.
Not letting me look at the page :/ However, if there is a piece of advice I can give, I would consider changing the name. When branding names that are spelled wrong, "like using a K instead of a c, and missing an e" is an seo an SERP nightmare. You said this is just an example, but just giving you a heads up if you did decide to go with that name. Imagine customers trying to find you with such odd spelling? Not to mention, you are doing that because "creative marketing solutions" is already taken. That's not a good way to stand out. For anyone interested Hello My Name is Awesome is a great guide book that is light and really helps out a lot. I know this may have nothing to do with your situation, and your URL may be a placeholder, but this will hopefully be a word to the wise for anyone who comes across it. When you fix your website let me know and I will look it over for you.
Visual Analytics with Tableau https://www.amazon.com/dp/1119560209/ref=cm_sw_r_cp_api_i_4DkNDbP5KG45H