Reddit reviews Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
We found 18 Reddit comments about Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Here are the top ones, ranked by their Reddit score.
Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World
I think you just broke my brain.
I suggested you modify your marketing strategy so that you weren't so dependent on search ranking... you basically told me you do a heap of other things but they don't help with your search ranking.
I'm not sure you got what I meant, so let me say it this way:
When you're getting 10,000 visits a day from Facebook, it doesn't matter where you show up in Google
Okay, now let's do a tear-down and see if we can help you a bit.
1) Your SEO strategy sucks
If your entire SEO strategy is based around people finding you when they Google "La La Land", then you've got problems.
First of all, this rarely works as a growth strategy. If people are google'ing you, they already know who you are. Unless you're getting traffic simply because people google "La La Land" randomly and end up finding your store. That's not a viable long-term strategy.
Secondly, you need to utilise your blog. The more content you write, the more information there is for Google to decide what your site is about, so that it can show it to people that aren't just searching for "La La Land". Write about gift ideas for people from Glascow, write about unique gifts for dog people, etc. There are billions of SEO resources out there, go read some.
2) Your social strategy sucks
Why are you posting the exact same posts to Facebook, Instagram, Tumblr and Twitter? Stop using IFTT, it's not just lazy, it's ineffective.
Like, take a look at your twitter posts - the text doesn't even fit on the damn post. Your tumblr posts just link to your Instagram feed, which means to get to your website people need to click twice. You need to create content that's crafted for each platform that you're marketing on. Go read Jab, Jab, Jab, Right Hook for a basic overview of this idea.
3) You don't have an on-site content strategy
There's nothing on your website that you can use to lure people to it.
Go on your blog right now, and write a 500 word post ranting about <some subject relevant to your customerbase>, with a headline that is interesting enough that might get them to click the link if you post it to Twitter. Have a think about the different type of content you could produce that would appeal to your buyers. Is it an infographic, is it instructions on how to choose Christmas gifts for spoiled millenials, this sort of stuff.
You want to create the sort of content that when you post it, people will click "share".
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World https://www.amazon.co.uk/dp/006227306X/ref=cm_sw_r_cp_awd_hLEDwbAXJCGZ4
Can't recommend it enough.
I am not even in social media, yet I am the one who knows what this means...
In theory any company can create a compelling and active Facebook page but honestly, there are just some things that are more interesting than others.
I happen to have an easy target market for FB: Women ages 25-50 in upper incomes who love fashion, family, and parenting.
If you had an an insurance company it would be a lot more difficult to find compelling shareable content that relates to insurance. So what you have to do is the "Jab, Jab, Right Hook" where you appeal to other things your target market is interested in and then for every 5 jabs (shareable content) you right hook them with a call to action in regards to your specific product.
For example, your non-profit could start to tug on heart strings by showing the people who are getting help by the grants. Tell stories about how your non-profit benefits others. Share other non-profit stories in your same genre. Post articles about the different areas your non-profit focuses on.
Facebook is like a great big cocktail party and you want to be the the most interesting and compelling person at the soiree.
Gary Vaynerchuk is a social media master. When I first was hired as a Content Strategist for an agency my boss gave me the book below. It’s a couple years dated, but the overall premise still holds. He examines each platform and pulls real-life examples to demonstrate. I still refer back to it!
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
To echo everyone else, marketing. You can either pay a firm to handle it for you or do it yourself. For the latter I leave you with these resources.
Marketing Indie Games on a 0$ Budget, Konsoll 2013 talk by Emmy Jonassen. Link
Emmy's website, filled with great resources. Link
"The Marketing Guide for Game Developers", outline article on Pixel Prospector. Link
The Big List Of Indie Game Marketing, a resource list for all things marketing, also on Pixel Prospector. Link
"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World", by Gary Vaynerchuk. An excellent book on how to utilized the various social media platforms for marketing. Amazon Site Link
And lastly, the weekly "Marketing Monday" threads here for feedback and creative inspiration.
Fixed linking. Returning to Reddit after a year and some change worth of hiatus. Have to relearn old tricks.
Follow @mojcamars on twitter and check out her blog on www.superspicymedia.com. She started out the same as you and she details how she got started finding clients.
Basically, she started by searching on Twitter for people who needed help with their social media accounts. She would give away completely free advice to people and the premium stuff she would charge for. She said when giving free advice she doesn't mention her website or anything like that upfront... she only does so if the conversation calls for it. Most people will find out about your website/services anyway when they visit your Twitter profile.
Check out her site. I highly recommend it.
Also look into Gary Vaynerchuk on YouTube. He goes into detail about this many times. You should be putting out free content daily, just like Mojca does. By doing so, you establish yourself as an authority in your space while at the same time gaining a following which leads to sales/clients. Read "Jab, jab, right hook" and "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness".
Here are all the books with amazon links, Alphabetical order :)
Many jobs as Digital Marketer for small/medium companies will require you to know how to use social media and a good knowledge of adobe software. Here where I live (UK too) we have a startup accelerator and many tech hubs with many marketing jobs available around. It could be a good idea to look for those people and ask...
Also, there's a great book on social media/graphic skills you might find interesting. Should you get a job as 'social media guy' in any company, this would help you a lot: http://www.amazon.co.uk/Jab-Right-Hook-Story-Social/dp/006227306X
Yes! You got the idea. And also social media is about giving and then only asking. Provide your followers with great content and then ask to buy your products. I advise everyone to read this book: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X by Gary Vaynerchuk
Not specifically for advice on media start ups, but Gary Vaynerchuk's books deal with social media marketing, and I think are critical for any up-and-coming business, but especially if you're in the digital media industry and want to engage with folks directly in this way.
[The Thank You Economy] (https://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185/ref=sr_1_1?ie=UTF8&amp;qid=1510421556&amp;sr=8-1&amp;keywords=the+thank+you+economy&amp;dpID=41L836nMSGL&amp;preST=_SY291_BO1,204,203,200_QL40_&amp;dpSrc=srch)
[Jab, Jab, Jab, Right Hook] (https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X)
This is EXCELLENT advice. You have to provide "content" to your users, and not just the promotion of your stuff. Content marketing may be the term, not sure, but check out this book: Jab, Jab, Jab, Right Hook.
Jab, Jab, Jab, Right Hook is one I've seen referenced a lot from social media experts. I found it to be very good for foundational knowledge and general approach.
good job changing the link after i pointed it out, it was clearly going to ?tag=vl-something... here is the other one.
there is nothing wrong with putting affiliate links anyways.
I liked Jab Jab Right Hook.
Commenting again to add: This guy spent a TON of time building up his audience before he even started his shop:
> Before actually launching his store, Melvin spent a good deal of time building an audience on Instagram. “Hands down, Instagram has been the greatest in terms of ROI on every dollar spent,” notes Melvin. In 3 months, he’s managed to build over 130k followers on Instagram and find ‘loopholes’ to utilize Instagram as a go-to channel for building an eCommerce business.
Having a "Field of Dreams" mindset of if you build it, they will come will doom the company (says the lady who's a marketer lol). The fact that you've been using ads is a step in the right direction, but try selling value rather than product at first, and find a way to grab their email addresses. Then, create emails that give them more value and reason to open the email. (Something in addition to discounts--that's asking for money). Then, you get them to commit to a sale. That's a long-term sales funnel, but it gives you something to work on: Ad > Landing page > Sign up > Email campaign > Purchase > Retention.
Also check out Jab, Jab, Jab, Right Hook--good book on how to give value before asking for a sale on social media.
Read 'Jab Jab Jab Right Hook'. That book basically is what enabled me to start my own advertising agency.
He even named his book after it.