Reddit reviews Made to Stick: Why Some Ideas Survive and Others Die

While I do consider myself a good writer, I think the biggest reason I've been successful is the usefulness and presentation of information. I try to make every sentence I write serve a purpose and drip with value. I also use a ton of bulleted lists and tables because product specs are super important and confusing in my niche, and that stuff gives people useful information right away.

Made to Stick is a great book I read at the beginning of my case study.