Reddit reviews Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
We found 1 Reddit comments about Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers. Here are the top ones, ranked by their Reddit score.
I know of this:
http://www.amazon.com/Targeted-Technology-Revolutionizing-Advertising-Companies/dp/0814434991/ref=pd_sim_14_1?ie=UTF8&dpID=41PL0BPxLoL&dpSrc=sims&preST=_AC_UL160_SR106%2C160_&refRID=1J7A49B1Z5N83ZQVE1QQ
It's a nice, light breezy introduction to the industry. Non-technical.
Then, there's this:
http://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=pd_sim_14_2?ie=UTF8&dpID=51HU%2BH1VSuL&dpSrc=sims&preST=_AC_UL160_SR107%2C160_&refRID=1J7A49B1Z5N83ZQVE1QQ
While we have several copies floating around the office, I do not know of anyone who has successfully read it cover to cover. While comprehensive, it's apparently a fairly miserable read.
As others have noted, your best resources are online. Ad Ops Insider (http://www.adopsinsider.com) has the best introductory material I've seen.