Best advertising design books according to redditors

I love reading these because it's so off base. No it is nothing like Mad Men. Chances are unless you are upper management you won't be making the industry average in salaries. If you want to take something away from it, watch how defeated they get when a client bitches about something not being right... then amplify that 10 fold, throw in a few "can we make the logos bigger", and put in a little working overtime to meet deadlines and going crazy. Another thing, if you aren't in college yet, you aren't "very good" with psychology or design... you may have gotten a good grade in AP classes and messed around in photoshop in your lab class, but there is much more to learn.

I'm not trying to be belittling, you just need to change your mindset completely on this as it seems pretty obvious you only have a media view of the field. Check out some ad work down by big companies. Check out the CLIO winners for the last few years. Read books on the subject like Ogilvy on Advertising or Hey Whipple, Squeeze This. Also, you aren't going to be doing all of these things, firms are done mostly in groups. You have your Accounts team (Pete Campbell, schmoozing and coordinating with the client), Design Team (Salvatore and Peggy, less copywriting now though) and sometimes Media and Project teams... depending on the agency. Each has their skills and contributions, so in all likelyhood if you want to work in an actual agency setting you will likely have to specialize. Like writing and planning? Take marketing. Like design and web-structure? Take Graphic Design and/or Computer Science. Psychology is not a particularly useful field in itself, as many of the psychological aspects are covered in their usefulness in the aforementioned majors.

Lastly, you won't know for sure what you want to do until a few years in, and that's fine. If you really like the idea of agency work though, DO INTERNSHIPS. There is no other way to get into the field and learn about the ins and outs. There are a lot of great things about the industry, but it's not all rainbows and panache.

Logo Modernism by Jens Müller.

Logo by Michael Evamy (there are several versions of this one).

I haven't purchased these yet myself, so can't can't speak for their content, but they've been on my wishlist for a while.

Hey Whipple Squeeze This is a really phenomenal overview of creating ads. It is a very engaging and informative read and is perfect for those looking to break into the industry.

Ogilvy on Advertising delves a bit more into the overall experience of working at an agency like what the account team does vs. media teams and so on in addition to actually making ads. It's a bit dated but I think it holds up pretty well. Sure a few of his predictions about the industry didn't come to fruition and the book primarily focuses on TV spots and longform magazine ads (you can't write about banner ads or Facebook ads in 1985) but I'd say a lot of the concepts Ogilvy touches on are pretty timeless.

Good question. Tbh marketing is fairly easy to understand at a conceptual level. Most people I have met in the industry that are good at marketing are able to understand customers and find insights within data, but most of those things are learned.

I would recommend (in order of affordability):
Hey Whipple Squeeze This
Ogilvy on Advertising
Advertising Concept and Copy

Each is more complex than the last so Whipple would be a cheap and easy start to understand marketing concepts. Hope this helps.

Ah, that's one of the more traditional shops.

I'd say that what everyone else here still stands. As a graphic designer, you do have the framework to be an AD, it just means changing your portfolio's focus.

So instead of worrying about kerning and grids, you need to focus more on USPs and brand messaging. Let on pixel pushing and more big picture thinking.

If your library has these books, Ogilvy on Advertising and Hey Whipple are great starters for understanding the creative process.

Would love to add anyone on Goodreads if you use it too :) [Add me](https://www.goodreads.com/thedoerco
)

• Tested Advertising Method
  
• Ogilvy on Advertising
  
• How to Change Minds is a sales book, but it's got an easy to understand framework to understand how people make decisions that I have found useful for marketing
  
• The Ask Method Gives some great jumping off points on how to ask questions for marketing research, and how to organize that information to make decisions about your marketing and your product
  
• Positioning and Repositioning by the amazing marketing strategist Jack Trout of Disney and Coke, are good foundation reads if you don't know anything about marketing. If you know what a USP is, skip Positioning but I did like Repositioning. I did like Positioning as a refresher of a variety of different concepts that I have read more detailed individual books on.
  
• Integrated Marketing Communications to learn about more broadly how to make all of your marketing communications work together towards a common business goal. The book itself is about using marketing campaigns across different channels (tv, radio, print, online) in a coordinated effort, but it will help you understand how to use email, social, paid ads, and other marketing systems you develop together.
  
  Second Influence. Getting Everything You Can is good if you are basic in marketing, I would not recommend it for people who are more advanced.
  
  If you don't know what a "business goal" is, you need to read this:
  
  
• Scaling Up Every marketer should understand the processes that drive growth in businesses, because you are trying to manipulate those levers with marketing. You can also reverse engineer your prospect's business and explain the gains of your services in the terms of processes that drive their revenue when you're pitching them, too.

Yeah, it's kind of a lost art but there is a documentary about it and an accompanying book.

I realize you didn't go to advertising school and probably didn't put together a portfolio, nor are you at a big name agency, so I figured I'll throw in a few reading suggestions to fire up your brain and help you build upon your base of knowledge so you can speak with greater authority on the subject.

Hey Whipple (http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=sr_1_1?ie=UTF8&qid=1369356964&sr=8-1&keywords=hey+whipple)

Advertising: Concept and Copy (http://www.amazon.com/Advertising-Concept-Third-George-Felton/dp/0393733866/ref=sr_1_3?s=books&ie=UTF8&qid=1369357028&sr=1-3&keywords=the+advertising+concept+book)

Advertising Concept Book (http://www.amazon.com/Advertising-Concept-Book-Second-Barry/dp/0500290318/ref=sr_1_1?s=books&ie=UTF8&qid=1369357028&sr=1-1&keywords=the+advertising+concept+book)

The Copy Book - This book is one of my favourites because it just deals with writing and it's big and glossy and wordy. (http://www.amazon.com/D-AD-The-Copy-Book/dp/3836528320/ref=pd_sim_b_11)

Also just look through annuals and always keep good writing and good ideas at the front of your mind. The

The Bringhurst Bible

James Victore's book is amazing. It's a quick read but is packed with inspiration.

Envisioning Information is great for info design.

Megg's History of Graphic Design


The rest of these I haven't read yet, but here is a list of things I currently have on my amazon wish list:

Some People Can't Surf by Art Chantry

Saul Bass: A Life in Film and Design by Jennifer Bass

Seventy-Nine Short Essays on Design by Michael Bierut

Damn Good Advice by George Lois

How To Be A Graphic Designer Without Losing Your Soul by Adrian Shaughnessy

How To Think Like A Great Graphic Designer by Debbie Millman

The Design of Dissent by Milton Glaser and Mirko Ilic

Iron Fists: Branding the 20th Century Totalitarian State by Steven Heller

In short, not really. Graffiti tags / handstyles, no matter how weird and wild they are, still have typography roots. Many quality graffiti handstyles could be compared to quality sign painting styles – a lot of overlap. If you're looking to develop a clean, refined, and traditional style then studying traditional sign painting would be my recommendation. Calligraphy, typography (the study of type in general), and drawing letters in a traditional format will all contribute to your knowledge of lettering in general. Then graffiti styles will follow after studying and practicing it more. After I started getting really into type, hand lettering, and fonts in general is when I noticed my overall tag styles improve the greatest. The rest is just a ridiculous amount of practice. Like going through multiple phone books, thousands of pens, and cans of paint.

Here's some links, I haven't checked all the books personally but I have a few of them:

seanwes.com/learn/

http://www.amazon.com/Sign-Painters-Faythe-Levine/dp/1616890835/ref=pd_sim_b_2?ie=UTF8&refRID=18KCM0XRJB2Y65NMC6F7

http://www.amazon.com/Shadow-Type-Classic-Three-Dimensional-Lettering/dp/0500516995/ref=pd_sim_b_14?ie=UTF8&refRID=18KCM0XRJB2Y65NMC6F7

http://www.amazon.com/Mack-Brush-Freehand-Lettering-EDUCATIONAL/dp/B0046DK1EC/ref=pd_sim_b_9?ie=UTF8&refRID=18KCM0XRJB2Y65NMC6F7

http://www.amazon.com/The-Hand-Lettering-Helm-Wotzkow/dp/0486217973/ref=pd_sim_b_3?ie=UTF8&refRID=18KCM0XRJB2Y65NMC6F7

https://www.google.com/search?q=sign+painting+techniques&safe=off&espv=2&biw=1535&bih=1039&tbm=isch&tbo=u&source=univ&sa=X&ei=82p_VInZEsP7ggSK5oDQAg&ved=0CCYQsAQ

https://www.google.com/search?q=sign+painting+techniques&safe=off&espv=2&biw=1535&bih=1039&tbm=isch&tbo=u&source=univ&sa=X&ei=82p_VInZEsP7ggSK5oDQAg&ved=0CCYQsAQ#safe=off&tbm=isch&q=hand+drawn+letter+techniques

One of my favorites:
https://www.google.com/search?q=herb+lubalin&safe=off&hl=en&biw=1535&bih=1039&source=lnms&tbm=isch&sa=X&ei=5Gt_VKa8BcSVNqm1gbgJ&sqi=2&ved=0CAYQ_AUoAQ

Kotler & Keller - Principles of Marketing Management

Ogilvy on Advertising

This https://www.amazon.com/dp/039472903X/ref=cm_sw_r_cp_awdb_-LmozbRFSJV3K

And this https://www.amazon.com/dp/006124189X/ref=cm_sw_r_cp_awdb_dMmozbWME8S98

And for fun read, get Matt Beaumont's "e" and "e squared": https://www.amazon.com/gp/aw/s/ref=is_s_ss_i_0_9?k=matt+beaumont&sprefix=matt+beau

Also, get this for general knowledge of some of the great work done in particular medium: https://www.amazon.com/dp/1118101332/ref=cm_sw_r_cp_awdb_0Qmozb5TPRJCS

Ogilvy on Advertising

Truth, Lies, and Advertising

Hey, Whipple

Bill Bernbach's Book

The Book of Gossage

It’s a bit of a rabbit hole but may as well start with a search of Georges Hamel, better known as Géo Ham.

Otherwise off the top of my head, some good books:

Car Posters (good selection of international posters mostly pre WW2)

Art of Gordon Crosby (Early British artist)

Art and the Automobile

Depending on the type of work you're doing (advertising/production/etc...) you should check out a variety of books that relate to typography, grid-based and non-grid-based layouts, and some "how to be creative" bullshit from your library. But specific books I would recommend include:

Guerilla Advertising

Marks of Excellence

Graffiti world

Read both of David Olgilvy's books. Then read them again.

Confessions of an Advertising Man

Ogilvy on Advertising

Many people mistakenly think that just because they're good at social media that they will be good at social media marketing. It's an entirely different beast.

Do you have any experience in branding or marketing basics? You need to be able to create strategic briefs, messaging guides, create and effectively track goals that will solve your client's pain points.

Recommended books:

Ogilvy on Advertising

22 Immutable Laws of Branding

22 Immutable Laws of Marketing

After that I would learn more about content marketing. How to create good, compelling stories that not only engages the brand's followers but stores that legitimately helps them as well.

Blogs to subscribe to:

Content Marketing Institute

Hubspot

*CMI also had a podcast called PNR that is a great way to keep up on latest news, trends and predictions. I recommend subscribing to it.

Speaking of blogs, consider including them as part of your content strategy. They make easy fodder for social posts and drive traffic to the client website.

A few final things to note:

• Having someone with graphic design experience will step up your game big time, plus it can help avoid potential legal issues down the line (more on this later)
  
  
• Same goes for short form video. It's the most engaging content and damn near everyone is doing it.
  
  
• I would not accept any work that did not also include an advertising budget. This will allow to grow followers quickly and ensure they see your content. Only 6% of followers organically see a brand's content. Your missing out on a lot of potential without boosting those posts to ensure more people see them.
  
  
• Make sure you don't use any copyrighted images or videos. Most people are under the mistaken assumption that photos on the internet are fair game. This can get you and your client in a lot of trouble.
  
  
• Write a strategy doc and content calendar and stick to them. The biggest mistake new people make is playing it by ear. If after a few months you find the strategy isn't working, change it up to keep what does and can what doesn't.
  
  That's about all I got for now. Lemme know if you have any questions.

Sixties Design A fun romp through the sixties curvy day glow design bent
Eames: Beautiful DetailsDefinitive Eames Book.
Industrial Design Raymond Loewy My favorite all time designer.
Infrastructure by Brian Hayes Not Sexy, but necessary.
Industrial Design A-Z, Taschen Everything by the letters.
PreFab HousesGood, if dated a little on prefab potential
1000 Chairs Bible of chairs
Things Come Apart They destroyed it beautifully for you
Trespass Street Art photographed and credited
Type Vol. 2 The Taschen site-order version comes with a digital code for Hi-Res digital downloads of each plate. Not sure if the amazon version does. Still worth it either way.
D&AD 11 All the D&AD books are a real tight look at that years best and worst commercial work.
Logo Design 2 I'm sure this has been updated, but good enough and much cheaper now.
DDR Design I have a soft spot for bolshevik propaganda forced into design.
1000 Retail Graphics It is what it says it is, not much more. Good for brainstorming, but not really inspiring.

Read Me

Advertising Concept & Copy

"An inconvenient truth for copywriters. How to write headlines and why your career depends on it", you can find it free to read online in a few different places, but I have a PDF version on my google drive, here's the link

Ooh, I know this! So, first read everyone else's responses. They're probably smarter than I. I was in your shoes about 10 years ago. I was working for a small film company and taking on any job that had any element of copywriting in it. (If I got my boss coffee, I'd write a story about it and send to all my friends.) Then, I got a call from a CD I'd met at a party that I have an interview "later this week." I called all my advertising friends. This is a compilation of the advice that I think helped me land the job:

• Bring examples of your writing. 5-10 things that show you can do the work. Be prepared to discuss them, what you learned while writing them, and how you'd improve them.
  
  
• Update your resume to focus on the writing aspects of your work history.
  
  
• Research the people interviewing. Find some shared interests and the value you'll bring to the team.
  
  
• During the interview, they told me I wasn't ready for the position. I asked for the opportunity to prove that I was. I think they appreciated the pushback. I wrote a pro-bono Point-of-sale, which they paid me for so they could sell it to the client.
  
  
• The only time I ever used an AP stylebook was to win an argument with my CD. Everything is subjective in advertising.
  
  
• If you have basic competency, copywriters differentiate based on relationships, ability to execute, and life experience. Focus on these for your interview.
  
  
• Some books that changed how I see my job as a copywriter:
  
  Ogilvy on Advertising
  
  It's not how good you are...
  Selling the invisible
  
  Keep in mind, I focused on the creative side bc the agency I worked for put ZERO value on research. They (wrongly) thought it was a waste of money, and I wasn't going to convince them otherwise. They also didn't care much for conversions. They simply wanted clever writing. Your situation may be different. Research first, and focus on the important bits. Good luck, and feel free to PM me if you want to discuss.
  
  As for your lowball salary, everything is negotiable. Be honest. Tell them you realize they're taking a risk by interviewing fresh talent, and you'd like to revisit it after 6 months or so.

If you guys like East Bloc posters you should check out Iron Curtain Graphics

"Victore or, Who Died and Made You Boss?" is one of my favorites. James Victore dives into creative exploration, inspiring and motivating. http://www.amazon.com/Victore-Who-Died-Made-Boss/dp/0810995913

Uncategorized:

Thoughts On Design: Paul Rand


Saul Bass: A Life in Film and Design

How to Be a Graphic Designer without Losing Your Soul

100 Ideas that Changed Graphic Design

Paul Rand

Paul Rand: Conversations with Students

Seventy-nine Short Essays on Design

Bauhaus

The Vignelli Canon

Vignelli From A to Z

Dieter Rams: As Little Design as Possible

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

Damn Good Advice (For People with Talent!)

Josef Muller-Brockmann: Pioneer of Swiss Graphic Design

Popular Lies About Graphic Design

100 Ideas that Changed Art

100 Diagrams That Changed the World

Basics Design 08: Design Thinking

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Lella and Massimo Vignelli (Design is One)

The Accidental Creative: How to Be Brilliant at a Moment's Notice

History of the Poster

How to Think Like a Great Graphic Designer

The Design of Dissent: Socially and Politically Driven Graphics

George Lois: On His Creation of the Big Idea

Milton Glaser: Graphic Design

Sagmeister: Made You Look

Victore or, Who Died and Made You Boss?

Things I have learned in my life so far

Covering the '60s: George Lois, the Esquire Era

Whatever You Think, Think the Opposite

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

[Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration]
(http://www.amazon.com/dp/0812993012/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=VEJ64Y4T0U6J&coliid=I1WMMNNLTRBQ9G)

Graphic Design Thinking (Design Briefs)

I Used to Be a Design Student: 50 Graphic Designers Then and Now

The Form of the Book: Essays on the Morality of Good Design

Creative Workshop: 80 Challenges to Sharpen Your Design Skills

Information Graphics: A Comprehensive Illustrated Reference

Semiology of Graphics: Diagrams, Networks, Maps

The Visual Display of Quantitative Information

Envisioning Information

The elements of dynamic symmetry

The elements of content strategy

Corporate Diversity: Swiss graphic design and advertising

Book Design: a comprehensive guide

Meggs' History of Graphic Design

A copywriter recommended this to me, I have yet to pick it up, but it looks good

http://www.amazon.com/gp/product/061541219X/ref=ox_sc_act_title_1?ie=UTF8&smid=ATVPDKIKX0DER

"Mad Men" isn't a realistic portrayal of the current marketing industry. Digital marketing isn't all about being sexy and about coming up with mind blowing ideas. A lot of is crunching data, running experiments, and optimizing. Marketing & advertising are two different areas. In my opinion, marketing is a lot more technical than advertising would be.

 

It seems like you're set on doing a minor. Just fyi I don't think a MIS minor or a Finance minor is going to help you break into the advertising industry. If you're serious about becoming an "ad man" I recommend reading "Breaking In" https://www.amazon.com/BREAKING-Advertising-Insiders-Reveal-Portfolio/dp/061541219X

 

Build your portfolio while you're in school and market yourself to potential employers.

I work for a 37 year vet...this is fundamental :

https://www.amazon.com/Mastering-Layout-Art-Eye-Appeal-ebook/dp/B004NIFGP4

Start a little kitty for this one man: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X

/u/chaintip

Edit: There's a bunch of other books which are bangers though! Maybe this one too, Niall Ferguson - The Square and The Tower.

Let me preface that I don't consider myself a pro in anyway. I work at a printer and am the in-house designer, which for the most part means I am a troubleshooter that needs to fix your damn files so they can print. But I have found these useful for inspiration/education/etc...

Logo Design Workshop

Logo Design Love

The entire Los Logos series. This is volume 7.

The entire LogoLounge series.

Except for the Logo Design Workshop these are primarily catalogs of logos, but some will go through the design process to give you an idea of what the designer was thinking, discussions with client, etc.

Mi-a placut mult Confessions, dar suna foarte bine Introvert Power, o sa citesc musai, am vazut ca a ajutat Confessions, dar omul cam tinde sa uite daca nu face un obicei din ce invata :)

Din pacate, ai dreptate ca e formatul limitat, trebuie cautat bine, cele care sunt disponibile in format kindle se vad si ok si n-au neaparata nevoie de culoare: Logo Design Love a fost excelent, o baza buna a fost White space is not your enemy, cu ceva greutate am citit pdf-ul The fundamentals of graphic design si acum citesc The creative process illustrated - desi, ce-i drept, e clar mai mult despre creativitate, dar la fel mi-a facut placere sa citesc Hey, Whipple, squeeze this.

Altceva de design cu imagini si explicatii, mai comprehensiv, clar nu merge pe kindle. Si daca ai recomandari pentru mine legate de design, pentru kindle or not, nici nu stii cat mi-ar placea sa ascult!

This book has several sample briefs and it's a great book about all the facets of writing an ad.

for inspiration theres this: http://www.amazon.com/Sign-Painters-Faythe-Levine/dp/1616890835
also if you get the one with the appendix in the back it has a good few sheets of learning terminology, styles, how to etc

Copywriter's Handbook

Ogilvy on Advertising

My Life in Advertising by Claude C. Hopkins


Pick Me: Breaking into Advertising and Staying there - By Nancy Vonk Invaluable to me when I was in school. Read it more than my textbooks

Zag: The Number one strategy for high performance brands

Tipping Point - Malcom Gladwell

Late to the game, but I saw this last summer and it's fantastic! A great story of a fascinating art form; totally well done. If anyone has the opportunity to see it, you should. There's an accompanying book as well that I own- http://www.amazon.com/Sign-Painters-Faythe-Levine/dp/1616890835/ref=sr_1_1?ie=UTF8&qid=1410302272&sr=8-1

> having things taught to you

Well. There's two interpretations of this. 1. I take a class or 2. I do my research.

I was reading Ogilvy's "Ogilvy on Advertising" and he makes the point early that you can't do your job without doing the research, basically,


>" Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
"

I think this current generation is a bit caught up in education via traditional models because it's been packaged and sold so well by everyone from the federal government to their 4th grade teachers lecturing about college.

I am not saying you are. I'm just saying it's a common assumption that to be good at product design for example you should enroll at the prestigious university located in some tiny town that had the first product design b.s. in the country.

In fact. Just do your research. Now the Internet can make this overwhelming. Especially if what you intend to learn isn't all that strict.

Myself? I've chosen to learn the following:

Category 1:

• typography
  
• web design
  
• web development
  
• web application development
  
• web application design
  
• user interface/interaction design
  
• product design
  
• graphic design
  
  Category 2:
  
  
• marketing
  
• advertising
  
• sales
  
  Category 3:
  
  
• cinematography
  
• editing
  
• directing
  
• producing
  
• motion graphics
  
  I'm at different places in every one of those fields. And conventional wisdom has already told me a million times to fuck off because I'll never be good enough at one thing to get a job doing any of them. And I still don't know if they're not wrong. I know I've gotten to actually work doing some degree of all those fields and I never wished it was someone else doing the work. And I know I'm not as good as I want to be. But imagine if I wanted to learn all of that stuff in the traditional model? I'd never graduate, I'd never be certified, I'd never have any kind of credibility. Instead I read as much as I can stomach. I read books, I practice problems, and I make deliverables that put food on my table. I try to do as much research as possible before committing an idea to my brain. And once something is committed I continue to follow that idea down the rabbit hole.

Awesome book http://www.amazon.com/gp/aw/d/8415391358

I have several physical books that I use personally and with clients to show examples of what other companies have used. Books like Logotype and Symbol are my favorite and work the best in situations like these. Your local library may even have older logo books to assist if you can't buy them.

Your clients should trust you based on your work, which you've already proven by getting the job. You're the expert that's why you're doing the work not them, reiterate this, you'll need to nip it in the butt now or your client will fight you the rest of the way.

Apart from the couple of brands I provided I rarely see this any more, other than a couple local places with no web presence.

Hey Whipple, Squeeze This is pretty much required reading. As is Ogilvy on Advertising, in my opinion. Sort of old school versus new school insight. Both are advertising legends, and Luke Sullivan is/was a copywriter, so I found his stuff to be particularly helpful. There's a ton of stuff out there to read, but these two are a good place to start.

I own this and it's pretty good.

Ogilvy on Advertising by David Ogilvy, co-founder of Ogilvy & Mather, one of the most important and biggest ad agencies out there. It's one of the best books on the subject that I've ever read.

http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X

I bet those days will come back soon. There's so much style in longer form. I recently read Ogilvy on Advertsing, written by this man, and recommend it to anyone interested in marketing or cool old school British style.

It's not really about how good everything looks, as long as you have good ideas behind the ads. I worked on it for 7 months after I graduated while trying to land my first gig.

I taught myself how to use photoshop and just did it all myself, but if you could find an AD student to help you it would make everything easier.

I really recommend Breaking In.
http://www.amazon.com/Breaking-Advertising-Insiders-Reveal-Portfolio/dp/061541219X

It's well worth the money, and it tells you exactly what creative directors are looking for in student books.

Learn marketing if you hate coding. There are tons of books. http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
http://www.thegaryhalbertletter.com/

Remember those great Volkswagen ads? by David Abbott, Alfredo Marcantonio, and John O'Driscoll just got republished. Got a copy of it myself for Christmas. It's totally, totally awesome.

It's a couple of chapters of preamble from the authors, including one from Helmut Krone, the AD who created the original DDB Volkswagen ads. Then it's just hundreds of pages of really, really good ads.

It's a great read if you're a copywriter, obviously. Dozens upon dozens of beautifully written long copy ads.

It's great if you're an art director, too, because it'll show you a huge number of ways you can do a lot with next to nothing.

And it's great if you're in strategy or client management, because each one contains multiple examples of real customer insight. And how it really is possible to get all the stuff the client wants in an ad without compromising the ideas.

You can't not learn something from reading it. And it's reduced. Get a copy.

Sign Painters There's also a documentary as well.

Here are some links for the product in the above comment for different countries:

Amazon Smile Link: This book


|Country|Link|
|:-----------|:------------|
|UK|amazon.co.uk|
|Spain|amazon.es|
|France|amazon.fr|
|Germany|amazon.de|
|Japan|amazon.co.jp|
|Canada|amazon.ca|
|Italy|amazon.it|




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